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Cutting edge information to improve your Social Media scope, Marketing and Promotion
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How to increase blog page views

How to increase blog page views | Social Media, Marketing and Promotion | Scoop.it
How to increase your blog's page views. Use the more tag, special weekly projects, top 10 blog posts lists, and more.
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Headline Writing: What Tricks Do You Use?

Headline Writing: What Tricks Do You Use? | Social Media, Marketing and Promotion | Scoop.it

David Ogilvy started Ogilvy & Mather, one of the largest advertising agencies in the world." That very same David Ogi;vy said.

 

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”


Via craig daniels
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craig daniels's curator insight, April 1, 2013 4:37 PM

In the above post Sean D'Souza lays out some powerful examples to explain the importance of Headline Writing. D'Souza is one of my favorite thinkers on the subject of headlines and I'm glad I came across this post and have the opportunity to share it.


I always suggest to clients that they fit their headlines into one of these 3 types.


  1. Ask A Question  ( What Do You Do?)
  2. Make It Controversial  ( Without A Doubt It's Wrong)
  3. Make A Statement ( A Is Better Than B)


You don't need to stuff your headlines with keywords or use any keywords if they don't fit. The object of a headline is to stop the reader in their tracks, to make them ask themselves a question. And sometimes the object is to shock the reader into wanting to read more. Shock does not mean offend directly but it could mean indirectly offend what they think is normal.


I also wrote a headline post you might find interesting titled A Blog Title Is Paramount To Success. it explores headlines more.