Social Media, Marketing and Promotion
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Social Media, Marketing and Promotion
Cutting edge information to improve your Social Media scope, Marketing and Promotion
Curated by Steven Hughes
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Rescooped by Steven Hughes from SOCIAL MEDIA, what we think about!
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Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads

Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads | Social Media, Marketing and Promotion | Scoop.it

In Facebook's quest to generate more revenue, it's going to muck up your News Feed with auto-playing videos, the FT reports.

 

Facebook is set to launch video advertising in its newsfeed in July...


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Elliottsweb's curator insight, May 23, 2013 10:49 AM

Oh no! Not more auto-playing ads!

lackingingot's comment, June 30, 2015 2:59 AM
Its nice
Rescooped by Steven Hughes from SOCIAL MEDIA, what we think about!
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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | Social Media, Marketing and Promotion | Scoop.it

A very interesting comparison of several measurement tools and what they really measure. [note mg]

 

For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.

 

But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?

 

It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.

 

Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/


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Stephen Dale's curator insight, April 14, 2014 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!

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#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl

#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl | Social Media, Marketing and Promotion | Scoop.it

Social Media is evolving every day, or maybe even every minute of every day. It seems that new platforms are popping up all the time, so much so that it can actually be a tad overwhelming to say the least. I find that I am constantly tweaking the platforms that I use and honestly it has been an ongoing process. However I am so excited to say that I have found an amazing cocktail of social media tools recently that has really been working wonderfully for me.

 

Traditional Social Media allows an amazing avenue to share content. I consider it the vehicle to drive the content and can be a powerful thing if used properly. These channels are used to drive content based on particular demographics and I use each channel differently. The cocktail that I have compiled of traditional social media and the following channels has created the ultimate rocking social media tool kit for me!...


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Martin Gysler's comment, January 6, 2012 11:12 AM

It's my pleasure Anise, when the content is great it must be shared :-). Happy weekend. Martin
Fiona McCallion's comment, January 7, 2012 10:27 AM
Thanks for this, Martin - your scoop.its are always interesting and informative.
Martin Gysler's comment, January 8, 2012 5:19 AM
Hi Fiona! I'm glad you like my scoop.it :-) Happy Sunday!
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The Secret to a Perfect Facebook Post

The Secret to a Perfect Facebook Post | Social Media, Marketing and Promotion | Scoop.it

Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts.

 

The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.)


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Martin Gysler's curator insight, February 6, 2013 11:25 AM

You know all the points mentioned in this post? Even if not all are new, some figures are interesting and should arouse our attention.

 

What is your experience and how you get the best engagement? 

Sigrid de Kaste's curator insight, February 6, 2013 7:26 PM

Check this out if you are a Small Business...very useful points..

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Attention All Bloggers: Why aren’t you on Triberr???

Attention All Bloggers: Why aren’t you on Triberr??? | Social Media, Marketing and Promotion | Scoop.it
The value of Triberr and why Bloggers need to join the community. (Attention All Bloggers: Why aren’t you on Triberr???

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