Social Media, Mar...
Follow
Find tag "LeaderSkills"
3.8K views | +0 today
Social Media, Marketing and Promotion
Cutting edge information to improve your Social Media scope, Marketing and Promotion
Curated by Steven Hughes
Your new post is loading...
Your new post is loading...
Rescooped by Steven Hughes from SOCIAL MEDIA, what we think about!
Scoop.it!

Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | Social Media, Marketing and Promotion | Scoop.it

A very interesting comparison of several measurement tools and what they really measure. [note mg]

 

For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.

 

But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?

 

It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.

 

Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/


Via Martin Gysler
more...
Stephen Dale's curator insight, April 14, 2014 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!

Rescooped by Steven Hughes from SOCIAL MEDIA, what we think about!
Scoop.it!

#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl

#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl | Social Media, Marketing and Promotion | Scoop.it

Social Media is evolving every day, or maybe even every minute of every day. It seems that new platforms are popping up all the time, so much so that it can actually be a tad overwhelming to say the least. I find that I am constantly tweaking the platforms that I use and honestly it has been an ongoing process. However I am so excited to say that I have found an amazing cocktail of social media tools recently that has really been working wonderfully for me.

 

Traditional Social Media allows an amazing avenue to share content. I consider it the vehicle to drive the content and can be a powerful thing if used properly. These channels are used to drive content based on particular demographics and I use each channel differently. The cocktail that I have compiled of traditional social media and the following channels has created the ultimate rocking social media tool kit for me!...


Via Martin Gysler
more...
Martin Gysler's comment, January 6, 2012 11:12 AM

It's my pleasure Anise, when the content is great it must be shared :-). Happy weekend. Martin
Fiona McCallion's comment, January 7, 2012 10:27 AM
Thanks for this, Martin - your scoop.its are always interesting and informative.
Martin Gysler's comment, January 8, 2012 5:19 AM
Hi Fiona! I'm glad you like my scoop.it :-) Happy Sunday!