Social Media, Marketing and Promotion
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Social Media, Marketing and Promotion
Cutting edge information to improve your Social Media scope, Marketing and Promotion
Curated by Steven Hughes
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Why Aren't You Using The Power of 3?

Why Aren't You Using The Power of 3? | Social Media, Marketing and Promotion | Scoop.it
If you are already using the power of three, then you know; It works. if you're familiar with the power of three and not using it in your online marketing plan; Why not? If you don't know about the
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The Evolution of Sales: Survival Guide Free eBook

The Evolution of Sales: Survival Guide Free eBook | Social Media, Marketing and Promotion | Scoop.it
Free eBook to The Evolution of Sales: Survival Guide. Old-school selling is on the brink of extinction. Learn how to adapt and survive in this free eBook.

Via Laurent J.V. Dubois
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Pinterest Traffic Rises during the Holidays

Pinterest Traffic Rises during the Holidays | Social Media, Marketing and Promotion | Scoop.it
As Christmas approaches we hope you’re taking advantage of the Pinterest platform. Pinterest traffic rises during the holidays at a significant rate. The social network powerhouse enjoys 70 million users, putting it 6th among the giants.
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Social Media, Marketing and Promotion | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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10 Reasons You Shouldn't Start Your Own Business

10 Reasons You Shouldn't Start Your Own Business | Social Media, Marketing and Promotion | Scoop.it
Are you growing tired of your nine-to-five and considering starting your own business? What if I told you if you did, you could be looking at a 7 a.m. to 11 p.m. gig or 16+ hour days instead?
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LinkedIn Makes It Easier to Interact with Influencer Posts and Discover Thought Leaders

LinkedIn Makes It Easier to Interact with Influencer Posts and Discover Thought Leaders | Social Media, Marketing and Promotion | Scoop.it
LinkedIn introduced the exclusive "Influencer" category in late 2012, giving professionals the ability to follow the thoughts of the world's leading entrepreneurs, executives, philanthropists, and politicians.
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3 Tech Trends Your Business Should Watch

3 Tech Trends Your Business Should Watch | Social Media, Marketing and Promotion | Scoop.it
The world of technology changes quickly. New ideas come and go. And while some have the potential to transform how you do business, pursuing others can be a waste of time and effort.
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5 Ways to Generate More Business From LinkedIn

5 Ways to Generate More Business From LinkedIn | Social Media, Marketing and Promotion | Scoop.it
Here's how to use LinkedIn for your business. Follow these steps to create a strong business network on LinkedIn and cultivate leads.

Via David Blundell
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David Blundell's curator insight, June 12, 2013 1:39 PM

LinkedIn has massive potential to help you and your business but are you getting the best out of it? Here are some excellnet tips to improve your LinkedIn presence . . .

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The Most Social Companies (in the Least Social Industries) [Infographic]

The Most Social Companies (in the Least Social Industries) [Infographic] | Social Media, Marketing and Promotion | Scoop.it

Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.

 

To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see:

Why you should be social, even if not everyone in your industry is on boardExamples of companies innovating in social mediaThings to watch out for with social media in non-social industries 

Examples that we used include companies in the following industries:

MedicalPoliceAutomotiveVeterinaryLibraries
Via Lauren Moss
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Des Walsh's curator insight, May 20, 2013 8:43 PM

Helpful infographic and notes

Joe Wise's curator insight, May 21, 2013 5:29 PM

The longest infographic ever made >

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10 Creative Ways to Market on Pinterest | Jeffbullas's Blog

10 Creative Ways to Market on Pinterest | Jeffbullas's Blog | Social Media, Marketing and Promotion | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?

Via Martin Gysler
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France Lafleur's curator insight, February 13, 2013 7:07 PM

Le pouvoir attractif des images et Pinterest.

Joakim Baage's curator insight, February 22, 2013 10:29 AM

Make sure images are part of your content marketing mix!

TalkativeMedia's curator insight, March 12, 2013 3:31 PM

Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile.  

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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | Social Media, Marketing and Promotion | Scoop.it

A very interesting comparison of several measurement tools and what they really measure. [note mg]

 

For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.

 

But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?

 

It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.

 

Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/


Via Martin Gysler
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Stephen Dale's curator insight, April 14, 2014 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!

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3 Tips for Selling SEO - Search Engine Watch

3 Tips for Selling SEO - Search Engine Watch | Social Media, Marketing and Promotion | Scoop.it
3 Tips for Selling SEO
Search Engine Watch
While we were selling all kinds of stuff, it seemed that my dad always had a story about everything. He knew something about everything we sold.

Via Laurent J.V. Dubois
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18 things that can screw up your company

18 things that can screw up your company | Social Media, Marketing and Promotion | Scoop.it
Last week, Jason Mendelson came and gave a fantastic talk at Techstars in Boulder on all the things you can do to screw up your company.  According to Jason, there are 18 things and most of them ar...
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Why Conference Calls and Hangouts Don't Work - GeeklessTech

Why Conference Calls and Hangouts Don't Work - GeeklessTech | Social Media, Marketing and Promotion | Scoop.it
Steven Hughes's insight:

Make sure you check out the 4 minute video inside...if you want to laugh that is...

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How to Build Meaningful Connections on LinkedIn

How to Build Meaningful Connections on LinkedIn | Social Media, Marketing and Promotion | Scoop.it
Using LinkedIn to build professional connections can be a powerful tool in your business arsenal.
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10 Rules for Making Infographics Go Viral

10 Rules for Making Infographics Go Viral | Social Media, Marketing and Promotion | Scoop.it
Infographics, when made well and shared through the right mediums, can be a great form of content marketing for your business.
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The Tech Startup Bubble: Is It Real? [INFOGRAPHIC]

The Tech Startup Bubble: Is It Real? [INFOGRAPHIC] | Social Media, Marketing and Promotion | Scoop.it
What is the technology startup bubble? The idea of its existence came with IPO flops and billion dollar tech acquisitions.
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How to Use Pinterest to Monetize Pictures

How to Use Pinterest to Monetize Pictures | Social Media, Marketing and Promotion | Scoop.it
Did Your Pinterest Account Bring You Any Income?! Learn more about Pinterest and how it can accelerate your business.

Via Mike Barnes
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Sun Tsu: Is Business Like War?

Sun Tsu: Is Business Like War? | Social Media, Marketing and Promotion | Scoop.it
Is business like warfare? Does there have to be a "winner" and "loser" or, as Sun Tsu, ancient military strategist taught, can you win without fighting?
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Seven Tips From Successful Entrepreneurs: What They Wish They Had Known

Seven Tips From Successful Entrepreneurs: What They Wish They Had Known | Social Media, Marketing and Promotion | Scoop.it

Via Daniel Watson
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Umesh Choori's curator insight, May 20, 2013 12:38 PM

Great advise and filled with wisdom

Nathan DC's curator insight, May 22, 2013 5:55 AM
4. Use social media, but don’t expect it to fix everything
Kahssaye Kebede Ambaw's curator insight, May 26, 2013 1:31 AM

helpful tips

 

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The Secret to a Perfect Facebook Post

The Secret to a Perfect Facebook Post | Social Media, Marketing and Promotion | Scoop.it

Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts.

 

The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.)


Via Martin Gysler
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Martin Gysler's curator insight, February 6, 2013 11:25 AM

You know all the points mentioned in this post? Even if not all are new, some figures are interesting and should arouse our attention.

 

What is your experience and how you get the best engagement? 

Sigrid de Kaste's curator insight, February 6, 2013 7:26 PM

Check this out if you are a Small Business...very useful points..