Can a person's Facebook profile reveal what kind of employee he or she might be? The answer is yes, and with unnerving accuracy, according to a new paper published in the Journal of Applied Social Psychology.
Has anyone asked you “what’s your Klout score?” If you are on the leading edge of corporate recruiting and you are constantly on the lookout for new tools and approaches, one of the emerging tools that you should be aware of is social media analytics that measure online influence.
Disentangling the effects of selection and influence is one of social science's greatest unsolved puzzles: Do people befriend others who are similar to them, or do they become more similar to their friends over time? Recent advances in stochastic actor-based modeling, combined with self-reported data on a popular online social network site, allow us to address this question with a greater degree of precision than has heretofore been possible. Using data on the Facebook activity of a cohort of college students over 4 years, we find that students who share certain tastes in music and in movies, but not in books, are significantly likely to befriend one another. Meanwhile, we find little evidence for the diffusion of tastes among Facebook friends—except for tastes in classical/jazz music. These findings shed light on the mechanisms responsible for observed network homogeneity; provide a statistically rigorous assessment of the coevolution of cultural tastes and social relationships; and suggest important qualifications to our understanding of both homophily and contagion as generic social processes.
Big data and sentiment analysis can do amazing things, whether it's in the enterprise or in the quest to create compelling applications and experiences for consumers. But can technology trends such as these actually predict major real-world events?
People often ask me about my research techniques. You would think this would be a relatively straightforward question, but the truth is that I have to keep changing my answer, because my techniques are constantly shifting as new forms of...
Although these beliefs almost verge on common sense, in sociology and neighbouring fields academic social media use meets mixed reactions. It is still perceived as a side activity, potentially distracting scholars from their career-building tasks: journal articles, empirical research, teaching, etc. How can prolific academic bloggers, active Wikipedia contributors or Facebook community managers properly draw upon the efforts they deploy in their online contributions, and turn them into scientifically and socially impactful achievements?
Getting the timing of your posts on Facebook, Twitter and your blog right, isn’t always easy I found. Fortunately, Dan Zarrella, Social Media Scientist has now done a great comparison of the four key things to get right in Social Media:
How does predicting the future with the likes of Twitter and Facebook sound for you? Personally, I think this is really fascinating.
At over 250 million Tweets sent every day, there is a hell of a lot of information out there. A few smart people have said, that analyzing all these messages can give a significant insight over what will happen in the future.