$FB is still stuck at $26.25, way down from its $38 IPO price, but it's made important progress since going public a year ago. Daily users up 26%, mobile monthly users up 56%, and revenue up 38% are some highlights.It’s running out of people to sign up in the developed world, but with this growth and no serious competitor in sight, it’s survived its hardest year yet.
Data collected in GWI.8 (Q4 2012) demonstrates the continued shift in usage from localised social platforms to global ones with huge growth for Twitter, Google+ and Facebook. The fastest growing network in 2013 in terms of “Active Usage” (defined as “Used or contributed to in the past month”) was Twitter which grew 40% to 288m across our 31 markets (approximately 90% of global internet population). 21% of the global internet population now use Twitter actively on a monthly basis. This compares to 21% actively using YouTube, 25% actively using Google+ and a staggering 51% using Facebook on a monthly basis.
Social Media Went Mobile In 2012, Reveals Study [STATS]
46 percent of U.S. social media users now access platforms such as Twitter and Facebook via their mobile phone, a number which is up 9 percentage points – or almost one-quarter overall – compared to 2011.
With Pinterest expanding its features for businesses, Instagram launching a Web version and Facebook continually expanding its advertising options, now is as good a time as ever to bolster your social media presence for the future.
Before doing so, it's important to understand the data behind each social channel to gain insights into what works and what doesn't with your audience.
Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.
Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World?
Social media is huge, and it’s huge everywhere. Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram are all massively popular around the globe, and even in territories where they are actively banned, many people will find a way to connect. And if and when those walls eventually come down, the rise of social networking will take another massive leap forward.
Twitter has announced via its own official Twitter account that the service now has more than 200 million monthly active users, an increase of 60 million from the 140 million milestone it shared back in March.
That represents a 42 percent increase in the size of its active user base in under a year, pretty impressive growth for an already popular service.
This report focus on the Twitter users, and hence, every minute detail was analyzed and worked upon to generate statistics ranging from bio, tweets, account types, categories to even the background color preference of Twitter users! This report will surely be of great use to those looking for in-depth analytics on Twitter users.
If there’s one thing that marketers are constantly craving for, it’s new stats and facts to sink their teeth into. Knowledge is indeed power and with new developments, research and products happening regularly it can be difficult to keep up with them.
One good place to keep up with this is at the major conferences and events held around the world, where agencies, brands and companies will always provide stats and figures. The Dublin Web Summit last week was no exception so here are the major points to take away from the digital marketing stage, with key facts presented as images.
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