Social Media and B2B
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Social Media and B2B
In B2B customer interaction, how to make use of the strengths of Social Networks and how to avoid to become a victim of them.
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75 Tips to Manage Your Social Media Efforts in 2012

75 Tips to Manage Your Social Media Efforts in 2012 | Social Media and B2B | Scoop.it

"With all of Google’s post-Penguin focus on natural link building and the increasingly high weight given to social performance by the company’s algorithms, it’s clear that social media marketing should be a priority for every business operating online these days.

However, when it comes to social networking, there’s a right way and a wrong way to go about promoting your business. Take a look at the following tips to see what’s working in 2012, and which outdated social media marketing tactics should be avoided at all costs!"

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SEO Isn't What You Think It Is

SEO Isn't What You Think It Is | Social Media and B2B | Scoop.it

"Marketers are buzzing from the aftershocks of Google's recent most updates, code-named Panda and Penguin.

Panda, which launched around February of 2011, started using artificial intelligence in new ways to enforce the best practices guidelines Google had long provided to those seeking to optimize their websites.

If Panda was a wrist slap, Penguin, launched in last April, was a body slam to websites still trying to "trick" the search engines into ranking them ahead of their competition. The update emphasized the importance of quality content, originality, and overall user experience.

Both the Panda and Penguin updates contained very clear messages for marketers: stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google's algorithms too.

But the Panda and Penguin messages go deeper. With them, the search engines are openly acknowledging that a website isn't the only place on the Web that a brand needs to maintain a strong presence. The interactive exchanges that people have with each other and with the brand--online--are happening in the social media channel, and the search engines are placing an increasing importance on how these conversations influence their views on brands and how their websites should rank."

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Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]

Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC] | Social Media and B2B | Scoop.it

 

"Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming".

 

 


Via Antonino Militello
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Mance Creative's curator insight, August 22, 2013 6:36 PM

Does your company have these social media accounts?  Too many social meda websites to keep track of?  Well, here is a nifty little checklist of the most popular social media websites that businesses use to reach millions of users.

Suggested by Mohammad Bahloul
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The circles of marketing

The circles of marketing | Social Media and B2B | Scoop.it
Most amateurs and citizens believe that marketing is the outer circle.Marketing = advertising, it seems. The job of marketing in this circle is to take what the factory/system/boss gives you and hype it, promote it and yell about it. This is what so many charities, politicians, insurance companies, financial advisors, computer makers and well, just about everyone does.

The next circle in has so much more leverage. This is the circle of telling a story that resonates with a tribe. This is the act of creating alignment, of understanding worldviews, of embracing and elevating the weird. Smart marketers in this circle acknowledge that their product or service isn't for everyone, but bend over backwards to be sure that some people will be able to fall in love with it.

The next circle in is easily overlooked. This is the act of changing what surrounds the actual product or service, adding enough usability and support and atmosphere that the perception of the product itself changes. Zappos did this for shoes. Ikea almost willfully goes in the other direction with its furniture assembly and delivery approach. When you go to an expensive restaurant, you're buying far more than what the chef cooked. Products and services are only commodities if you treat them that way.

And the innermost circle is the product or service itself. When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game--marketing seems a lot easier. Of course, that's because you did the marketing when you invented the thing, saving you the expense and trouble of yelling about it.

When in doubt, when your marketing isn't working, the answer is easy: go one circle in.
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How Social Media Marketing And Traditional Marketing Are Different

How Social Media Marketing And Traditional Marketing Are Different | Social Media and B2B | Scoop.it
The Power of Word of Mouth

The aspect of social media marketing that makes it so powerful is that consumers BELIEVE what other consumers say — especially consumers in their social network. That’s because they assume these folks have no reason to support products they don’t believe it (although this might change over time as more firms hijack consumers with juicy offers if they say nice things about the firm). They also figure folks in their social network are similar in values, attitudes and lifestyle, so if their friends like something, they figure they will, too.

But, as the infographic shows, consumers even believe strangers posting in review sites more than they believe anything coming from the company. The trick is motivating positive word of mouth, which relies on traditional marketing concepts of producing quality products and services that fix REAL customer problems and providing great customer experiences. Marry this aspect of traditional marketing with social media marketing and you’ll hit one out of the ballpark every time.
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How To Determine Facebook And Twitter ROI

How To Determine Facebook And Twitter ROI | Social Media and B2B | Scoop.it
How do marketers determine social media ROI?

This a question asked by many CEO’s and business owners that challenges marketers to deliver value from social media and make a return on their investment. So it’s no surprise that 77% of CEO’s think that marketers don’t really talk about what matters; sales.

This Infographic by InventHelp has some of the latest polls and interesting mini-case studies that show support for social media ROI.
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Enterprise Social Networking: Sharing Should be By-Product of Work | Enterprise Social Network Blog - tibbr

Enterprise Social Networking: Sharing Should be By-Product of Work | Enterprise Social Network Blog - tibbr | Social Media and B2B | Scoop.it

"We like to draw attention to parallels between the world of social media and the application of social technologies in the enterprise. So how does this story fit into that picture? The answer is that it is just as compelling in the corporate world.

The first direction of causality is our traditional enterprise model. You share that project report because the stakeholders care about the project.

Enter the information-rich world of the modern enterprise where sharing is a by-product of work. Almost all events that are detected in systems of record emit a ping that gets channeled to the people who need to react to that event and those who want to know about it because they feel that it helps them make better decisions. By the same token, people pour their observations onto the same message bus, allowing their colleagues a wide choice of information about the business, be it customers, products or projects. Information becomes more valuable than just information; in a subconscious application of what is known as signals processing in the intelligence community, we use the information flows to determine which initiatives merit a closer look and discover people (in other continents, down the hall or in a home office somewhere) whose work impacts ours.

The result is an organization where people are better able to home in on subjects, colleagues and activities to care about. Just as valuable, more efficient means of sharing expands our capacity for caring. In the networked organization, the value from information far exceeds that which can be extracted via the pathways of a top-down hierarchy. That value ultimately benefits everybody."

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B2B Retailer Creates a Social Campaign that Increases Traffic and Rankings

B2B Retailer Creates a Social Campaign that Increases Traffic and Rankings | Social Media and B2B | Scoop.it

"BOnline B2B photo identification products retailer ID Wholesaler understands the importance of on- and off-page search engine optimization (SEO). With a full on-page optimization plan in place, they recently turned to link building to round out their SEO strategy. Relevent inbound links are still an important part of search engine rankings and a valuable asset for any business. However, building relevant, quality inbound links can prove to be a challenge for any business, especially in the B2B space.

“SEO is an integral part of our daily marketing efforts, but we’ve historically placed more emphasis on the on-page aspects of SEO,” says Jennifer Clancy, marketing manager at ID Wholesaler. “We know that link building remains a critical factor.”

Challenge
ID Wholesaler’s biggest SEO challenge, and one faced by many B2B retailers, is online customer engagement. ID Wholesaler has an on-site keyword strategy in place and they continually add fresh content to their website. They also maintain an active company blog and Twitter page. Although these initiatives have driven traffic to their site, they report that continued engagement by followers is a challenge.

“We are fortunate to have very loyal customers,” says Clancy. “However, our products and the retail B2B space don’t tend to inspire conversations that are shared socially or linked to in online conversations.”

Solution
To take a step toward increasing inbound links and improving search engine rankings, ID Wholesaler launched their second annual social campaign: a Custom Lanyard Design Contest...

“Our industry is a specialized niche market,” Clancy commented. “This contest provided a unique opportunity to participate and be active in spaces that are challenging in B2B ecommerce. We’re very pleased with participation and interaction with this campaign.”

Results
The excitement of a contest with a cash prize and winners decided by a public vote proved to be successful campaign....

The online participation paid off, as ID Wholesaler experienced a lift in non-paid traffic related to the targeted keyword “lanyard” and an increase in their rankings in Google. For example, prior to the contest, ID Wholesaler had been ranking #24 in Google for the term “ID badge lanyards.” By the end of the contest, they moved up to #2 - a significant achievement in the ever-changing landscape of SEO."

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Top 10 Most Important SEO & Social Media Marketing Tactics of 2012

Top 10 Most Important SEO & Social Media Marketing Tactics of 2012 | Social Media and B2B | Scoop.it

"The line between SEO and Social Media is starting to blur.

 

Google and Bing are using social signals more than ever in their ranking algorithms; and they’re not only monitoring what’s happening off your site, but also what’s happening on it.

 

Today, a good SEO strategy is incomplete without a social component, and a good social media strategy contributes to your SEO initiative".

 

Here are the top 10 tactics to maximize your online marketing:

 

1. Get an onsite SEO audit

 

2. Register your brand name on the major social channels

 

3. Distribute content via your social channels

 

4. Display your social media “connect” buttons on every page of your website

 

5. Enable your visitors to easily share your content with social media “share” buttons

 

6. Build your email list

 

7. Get on the Pinterest bandwagon

 

8. Publish awesome content on your blog (lots of it!)

 

9. Start a SEO link building campaign

 

10. Author guest blog posts

 


Via Antonino Militello
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Is Adoption the New ROI of Collaboration

Is Adoption the New ROI of Collaboration | Social Media and B2B | Scoop.it

The assumption is that by employees adopting and actively using collaborative tools that business value will present itself. Now while this certainly might be true, “adoption” is (at least in my experience) never a driving force for companies to invest in these emergent tools or strategies.The reality is that adoption is neither a use case nor is it a business problem. Leaders at organizations don’t make the decision to deploy these tools just so that they can get a lot of people using them.


No, leaders see real business problems within their enterprise such as:

- multiple devices being used within enterprises that need to talk to each other

- difficulty in organizational alignment and insight into the ground floor of the company

- duplication of content and inefficient ways of working

- work-life balance issuespoor employee engagementstagnant innovationand many others


Adoption doesn’t necessarily mean that any of these problems are solved or that any objectives are met. Adoption is a constant challenge for many organizations today.


It’s interesting because many organizations have no KPIs for their collaboration efforts and those that do set up KPIs rarely check in on them. So it seems as though adoption and activity metrics have become the default metric(s) of choice to manage success. As I’ve stated in the past this is focusing too much on the effect rather than the cause. Perhaps this is because many companies don’t understand why they are deploying these tools to begin with."

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Activating Marketing Automation – Best Practices

Activating Marketing Automation – Best Practices | Social Media and B2B | Scoop.it

"Marketing automation can drive a wide array of marketing optimisations that allow brands to adapt to the ever-changing online landscape. Social networks and newer technologies like smartphones and tablets have changed the way individuals communicate with each other, and brands are constantly trying to adapt and integrate their marketing and sales efforts with this environment. In order to do so, in what is an ironic step, brands must become more automated in order to communicate on an individual basis with such an on-the-go audience.

To effectively implement such a strategy, it is important for companies to review all the capabilities and benefits that marketing automation has to offer for company and customer and develop a road map detailing how it is to be implemented. Such a process should be split into the following categories to promote efficiency as well as foster an understanding amongst staff of how each function contributes to the whole marketing automation process:


Email

Data management and integration

Campaign automation

Scoring and routing


All are key facets to the modern marketing automation mix and have elements that must be followed to fully activate marketing automation and drive revenue through online marketing communications."

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Crisis? What crisis?

Crisis? What crisis? | Social Media and B2B | Scoop.it
Love it, or hate it, Social media now accounts for every four minutes spent online worldwide. While the benefits of engaging in two way conversation with your customers and stakeholders cannot be disputed – in the majority of cases it helps to strengthen relationships and build brand advocates – it can also provide a platform for unhappy and disgruntled consumers to voice their anger and unhappiness.

In the social environment, information changes hands at record speed, and local issues can ‘go global’ in a matter seconds. However, don’t think that just because your company isn’t social media savvy, it will stop people talking about you and voicing their opinions in the social media sphere. Indeed, quite the contrary is true. You need a presence to make sure you’re best placed to monitor potential issues, learn from what’s being said, and respond quickly (and in the right way) before an issue has time to take hold of your brand’s reputation.

Social media isn’t just a friend during times of corporate crisis. If at all possible, you need to be using it long before an issue arises; otherwise, you won’t have built up the requisite relationships and trust with your stakeholders that you may need to rely on. Also, if you don’t keep your ear to the social ground, you may not understand the language that many use in the social space – and trust us when we say this is an important factor when communicating (at any time) with your customers."

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Integrating Social Media and Lead Nurturing

Integrating Social Media and Lead Nurturing | Social Media and B2B | Scoop.it

Lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel. Since research also shows that social media and purchase decisions are closely linked, it follows that social media offers a natural opportunity for lead nurturing. From Hubspot, here are eight simple ways to combine your lead nurturing and social media marketing..."

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What Panda, Penguin and Social Media Really Mean for Brands

What Panda, Penguin and Social Media Really Mean for Brands | Social Media and B2B | Scoop.it

"Panda and Penguin


The 2011 Panda update aimed to remove low-value websites from Google rankings. These are the sites that repurpose (or copy word for word) content from other sites and those that are used solely for linking: in other words, sites that a user couldn’t or wouldn’t want to interact with. The update affected 12 percent of listings, penalizing, for the most part, overly optimized sites that provided a poor user experience. Since Google wants users to use its search engine repeatedly, that users have a positive experience throughout the content search, including when they click on a result, is paramount.


The 2012 Penguin update was driven more by users’ experience. The update, which affected only 3 percent of listings, focused on eliminating the sites that use black-hat web spam SEO tactics, like keyword stuffing, cloaking and link scheming. Together these updates cut the legs from under those sites that weren’t offering searchers any value, leaving the high-quality, content-rich sites still standing.


This is good news only for brands that are continually focused on creating highly useful and relevant content across a variety of channels."

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10 Ways B2B Salespeople Should Be Leveraging Social CRM

10 Ways B2B Salespeople Should Be Leveraging Social CRM | Social Media and B2B | Scoop.it

"I have been a CRM user since the late 80’s having started with a DOS based product called TeleMagic. Back then they were called Contact Managers so let’s call them CM’s for short. I’m really not sure when somebody came up with the brilliant idea to change that moniker to CRM or, Customer Relationship Management. That’s all fine and dandy but, the only problem is … there is no “R” in CRM. Traditional CRM applications are still decidedly CM. Now along comes social media and my customers are no longer wanting to just talk to me on the phone or send me emails. They’re on Twitter, Facebook, LinkedIn, Google+ and they expect me to be there too. I’m jumping from platform to platform and still … I have no way of tracking these activities and the process of engaging with them on social media is cumbersome and inefficient at best.


Social CRM (SCRM) has the potential to radically change all of this because social media is first and foremost about relationships. It puts the “R” back into CRM. The promise of SCRM is to integrate our social networking activities, and relationships, into the traditional CRM model. While this is still a relatively new field, many of those promises are available today. As a b2b sales professional, you can leverage these advantages and, if you are not doing so already, the ship’s about to leave the port and you ain’t gonna’ be on it."

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Don't Be Afraid, Be Awesome: Tips for Social Media Success ...

Don't Be Afraid, Be Awesome: Tips for Social Media Success ... | Social Media and B2B | Scoop.it

"Despite all of the potential benefits of social media, companies are still divided on whether or not to commit to building an online community of fans and followers. While some organizations worry about security or a drop in employee productivity, others are concerned about the potential of negative reviews. Our advice? Stop worrying! When managed effectively, social media makes it possible for organizations and their customers to collaborate. That sense of community can actually increase productivity and (drum roll please) help to neutralize negative reviews. Don’t be afraid, be awesome – here are 4 tips to help make your dealership more social online.


Get Social

That doesn’t mean that you should be on every social network. (We wrote about how to choose the social networks that are best for your dealership in a different blog post.) Instead, your dealership should focus on effectively engaging customers on select social media channels. Start conversations by asking questions and sharing interesting photos and videos with your community.


Be Aware of What’s Happening Offline

Your dealership’s Twitter account or Facebook page is an extension of your dealership itself. That means it’s still ultimately what you do offline that counts. You’ll be a lot more successful in your online communities of you fully commit to providing an exceptional customer experience every time someone walks into your dealership. Word of mouth travels fast – especially online.


Empower Employees

If you’re going to provide an awesome experience for every customer who visits your dealership, you’re going to need to hire, and empower awesome employees. The way your employees interact with your customers has the potential to make someone love or hate your brand. That’s a big responsibility. Let your employees know how much they matter. Empower them to consistently deliver exceptional customer experiences – both on and offline.


Be Authentic

Ultimately, in order to succeed at social media, you need to be yourself. Social networks are the perfect place to really let the personality of your dealership shine. Of course, if you make a mistake, apologize and let the customer know what’s being done to correct the issue. The more straightforward you are in handling customer questions or comments, the more your customers will trust you. And that trust is what customer loyalty is built on."

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Talking business in social circles. Xerox case study

Talking business in social circles. Xerox case study | Social Media and B2B | Scoop.it

"The B2B arena has sometimes been seen as a backwater in traditional marketing terms, but that misconception is now being trounced in the social media arena, where stakes in some categories are proving to be higher than in B2C.


Xerox began to “take social media seriously” in 2009 and has a global presence on all the major social media platforms. It judges its performance in a number of ways, including monitoring every mention of the brand and trying to engage people in conversations. It is also moving towards more personal use of social media by its staff and has set up a formalised training programme. “We have a number of different elements in place. The first is a piece of e-learning which is called Social Media Fundamentals and it is exactly that. It talks people through how to start engaging safely using social media. We want people to use social media, engage with their customers and do it in a way that is very transparent and authentic. We want them to be clear that they are a Xerox employee, not to be hiding anything, and to talk in a way that is very genuine,” says Minards.

More advanced training is provided in workshops, where web and social media executive Andy Hill helps develop further tactics for improving customer service and providing genuine help. He also runs workshops for Xerox customers to help them identify profitable uses of social media.

The company broadly divides its social media activity into the categories of listening, engaging and providing support to customers. Tangible results can be widespread, from new product ideas to improved customer service techniques.

“We tend to organise objectives around specific campaign elements,” says Minards. Events are a focus for social media activity, with the two-week Drupa print media trade show in Germany the most recent example. “We wanted to engage with customers not only at the show but before, during and after. We consciously worked out what the social media objectives were every time we did part of the marketing campaign,” says Minards. “In this case, it was driving traffic to the stand and to the Xerox events site and social media handles; increasing interaction with the show attendees; and creating a buzz around what we were doing at Drupa.” Xerox, which was not the biggest exhibitor at Drupa, achieved its objective of gaining more social media mentions than any other vendor there...."

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Beat the competition

Beat the competition | Social Media and B2B | Scoop.it
No matter what niche your business is in, it’s likely your competitors have a social media presence. A Social Media Examiner 2012 Social Media Marketing Industry Report, found over 93% of the B2B and 95% of B2C respondents use social media to market their business. If your competitors have yet to embrace social media, starting a social media presence can help you become a thought leader in your area of expertise. Social media also provides a way to monitor the conversations happening around your competitors, use this to your advantage. If you discover a common complaint about a competitor’s product, use social media to communicate how your product has overcome this particular product shortfall.
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A Geography Of Twitter

A Geography Of Twitter | Social Media and B2B | Scoop.it

"This visualization, put together by researchers at the Oxford Internet Institute, shows the origins of the entire globe’s tweets.

The researchers write:

This graphic illustrates these data as a spatially aware treemap. The size of each block represents the number of tweets emanating from that country and the shading reveals in the number of geocoded tweets as a proportion of that country’s Internet population (i.e. it gives us a sense of how likely Internet users are to create geocoded Twitter content).


The graphic reveals a large amount of inequality in the geography of content. However, while many other online platforms and more offline knowledge sources are characterised by distinct digital divisions of labour in which the Global North is a predominant producer and subject of content, Twitter displays significantly different geographies.

The six largest countries in terms of information production through Twitter are: (1) the United States, (2) Brazil, (3) Indonesia, (4) the United Kingdom, (5) Mexico, and (6) Malaysia. It is interesting to note that only two of the countries on that list are in the Global North and are traditional hubs of the production of codified knowledge."

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How To Hire for Positions That Didn't Exist 10 Years Ago?

How To Hire for Positions That Didn't Exist 10 Years Ago? | Social Media and B2B | Scoop.it

"What do app developers, social media managers, cloud computing administrators, virtualization engineers and Chief Listening Officers all have in common? These positions didn’t exist 10 years ago. Thanks in part to continuous technological innovation, there is a new set of roles that did not exist until recently, and existing jobs now have new requirements and skill sets. These dynamic digital positions are now some of the most popular and highly sought-after jobs in the market, but they can be difficult to recruit for.


New jobs and skills require new ways of recruiting for these positions. How people and organizations communicate with each other has completely evolved the way employers seek candidates, both in terms of where they find them and how they engage with them. Most of the candidates that fit these job descriptions are best reached via referrals and social networks. And though roles and positions will continue to change and evolve, the underlying recruiting principles remain the same you still need to find the right fit for your open positions.


Speed Is the Key

With the war for talent forcing many employers to regularly poach employees from each other, efficiency and speed in the recruitment process are critical. As an employer or recruiter, you want to make sure you are not making solid candidates wait too long for next steps, because they will surely talk to your competitors if they are more responsive and nimble. Streamline your recruiting processes so you are able to get referrals, source, engage, attract and screen at a fast pace. Once you have the candidates shortlisted, schedule interviews and get them in quickly. Collect evaluations, references and make your decisions as soon as possible.


Multiple New Methods of Access

Did you know that 89% of companies search for candidates online? Moreover, one in six job seekers found their last job through social networks. With Facebook reporting 901 million users and LinkedIn being the most popular network for job seekers and recruiters, candidates are using these platforms — and so should you, as an employer."

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Effective Marketing Strategies You Can Try Out – B2B Telemarketing & Social Media Combined

Effective Marketing Strategies You Can Try Out – B2B Telemarketing & Social Media Combined | Social Media and B2B | Scoop.it

"We can’t exactly say that B2B telemarketing and social media are like oil and water; it’s not that they won’t ever mix. It’s just that people prefer to tackle both of these things on separate fields. So here’s a look into a possible way of how you can combine both of these marketing approaches.


Connect through social media – We shouldn’t neglect our relationships with our current clients and potential customers. Even if a prospect hasn’t bought anything from you yet, that doesn’t mean that you should treat them less than you do the people who are paying you money. That being said, you would be wise to start connecting with your audience and being more than just a company figure. Show them what your company culture is; show them what you’re all about and what you are dedicated to doing. The more you connect, the more you establish your credibility as a company and build valuable connections as well as gain more business contacts.


Set-up the field for warm calls – Now that you’ve connected with your audience via means of social media, it’s time to put the next part of your “ingenious scheme” into action: calling interested prospects. Usually, B2B telemarketing involves cold calling. But since you’ve established a lot of connections, and probably some good business relationships with your B2B leads through social media, you can start making warm calls instead of cold ones.


Seal the deal; connect more – Once you’ve established contact through both social media and through a business call, you can begin the lead nurturing process. Keep in contact with your B2B leads through both social media and telemarketing and continue to nurture them until they become sales-ready, just like a fruit that’s ripe for the picking. You can even use exchange email messages to stay in touch, but a nice phone call and a few minutes of chatting with your prospects on their preferred social network can also get the job done."

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Is 2012 Set To Be Remembered As The Year Of Enterprise Social Media

Is 2012 Set To Be Remembered As The Year Of Enterprise Social Media | Social Media and B2B | Scoop.it
I’ve started noticing a huge change over the past six months though as large organizations finally wake up to the potential of social media and what it can do to help areas like customer service and sales. If anything, I’m seeing large businesses and enterprise customers starting to get more reward than consumer social media because the market is much less saturated. In fact, I might go as far as saying that 2012 will be remembered as the year that corporate social media really took off.

The Tools Are Becoming Available

What has changed the most over the past year is that the tools that large enterprises need to engage with social are starting to become more readily available. Businesses would previously just have had to cobble their own tools together or use Facebook, Twitter and Linkedin which didn’t always suit their needs.

What we see now with the likes of Salesforce buying Radian 6, the Buddy media acquisition and Microsoft looking to buy Yammer this week is that this is now huge business. When the likes of Microsoft and Salesforce start pushing social as hard as they are, you know that it will break into the mainstream corporate structure. These tools will only continue to improve as the year goes on and show large businesses the huge potential that is out there.
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Is Facebook the New Frontier for Marketing Retirement Communities ...

Is Facebook the New Frontier for Marketing Retirement Communities ... | Social Media and B2B | Scoop.it
More seniors are adopting technology into their every-day routines and using the Internet and cell phones more than ever, and senior living providers may want to rethink their marketing strategies and the avenues through which they reach their target audiences.


An April 2012 Pew Research Center study showed that for the first time, more than half of the 65+ population uses the Internet, and they’re using it to check email, engage in social media, or do research—including for long-term care options.

That could be particularly important for senior living providers. SeniorsGuideOnline.com, a consumer resource for finding retirement housing, home health care, and other products and services for seniors, says its number of site users has grown, and its audience is “digging deeper” for more information.
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Will social media find a sweet spot in project management?

Will social media find a sweet spot in project management? | Social Media and B2B | Scoop.it

"Project managers have to facilitate and encourage discussions on the tasks at hand, the issues faced and the relations in the work place. Social media is a very powerful mechanism to encourage teams to interact more. This is especially applicable with geographically distributed teams, where discussions via social media tools help with the lack of “coffee machine” discussions. I believe a collaborative environment which makes the best possible use of social media significantly increases the chances of success of projects and, at the same time, the quality of life at work for the team members.It will however be necessary to begin prudently and keep it simple. Avoid multiplying the number of tools too quickly to manage the risk of information overload and interruptions.

These tools are simple to use and in fact all generation Y people (born after 1985) use already them very naturally. We should therefore encourage their use and allow these new generations to easily join project management processes. We only need to be careful to deploy them gradually and invest in the right tool for the right usage (and for the right reasons).
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Increasing ROI for Small Businesses in Social Media Space

Increasing ROI for Small Businesses in Social Media Space | Social Media and B2B | Scoop.it
Small businesses work to generate a business lead. They feel that investing time over social networks amounts to zero financial cost because joining social networks are free. However, generating a business lead over social networks is not free. Sorting through the information and users creates a lot of "noise" and costs time. According to a 2011 HubSpot study of 3,128 businesses, only 2.6 percent of the visits on LinkedIn generated a "lead for a business-to-business (B2B)" connection. The rate was even lower for the more popular Facebook platform.
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