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4 Things Your Social Media Marketing Strategy Needs

4 Things Your Social Media Marketing Strategy Needs | Social Networks and Communication | Scoop.it

Marketing has changed and is constantly changing. It’s because the marketplace continues to evolve. Some tactics that worked a treat only a few years ago just don’t cut it anymore. Social media marketing has become widely accepted as a necessary marketing strategy.

 

However I see businesses every day using old school marketing tactics on social media. If you want to get it right, there are 4 things your social media marketing strategy needs to succeed.

 

Content

When deciding on your content, remember that the purpose of the content should be to help your audience solve a problem, entertain them, and provide valuable insights.

 

Conversations

Now that your content has achieved the desired result the conversation begins. This is where it starts to get social. When you get a response to a post, have a chat. Get to know your audience and let them get to know you and your brand.

 

Community

Relationships are everything in social media. When you really get to know your audience, clients, prospects and peers you will become part of the community. If you really get it right you’ll even start your own.

 

Connections

Not everyone you are trying to reach through social media is a customer.  Of course connecting with new and existing clients is important. However some of the most important connections you will make are influential people in your social circles. More often than not the new clients will find your content through a social media interaction with one of your influential connections.

 

by Matt Crawford


Via Ivo Nový, Gladys Pintado
Keven Holt's insight:

Excellence comes by knowing and practicing the basics. Need to understand these four things. 

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sophiedesc's curator insight, July 26, 2013 10:09 AM

 Content - Conversations - Community - Connections 

Jerome D. Simon's curator insight, August 1, 2013 3:47 AM

rien à ajouter, si ce n'est un mnémotechnique de plus. l'infographie est bien faite

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Social Media Sins | Social Media Today

Social Media Sins | Social Media Today | Social Networks and Communication | Scoop.it
If you’re committing any of these deadly sins of social media, it’s time to readjust. Here’s how.
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The 7 new Deadly Sins of Social Media. The title says it all. 

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SEO in the Personalization Age

SEO in the Personalization Age | Social Networks and Communication | Scoop.it
With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers.
Keven Holt's insight:

It you want to get a good understadning of how search is being tailored for each person, then this is an article to read. Tons of information about the technology and how it effects being found on the internet and by who. 

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How to Create Marketing Copy… Without Actually Writing

How to Create Marketing Copy… Without Actually Writing | Social Networks and Communication | Scoop.it
I know I hate writing marketing copy, don’t you? It’s something we all dread, but we need marketing copy to convert visitors into customers. The real
Keven Holt's insight:

Content is king on the internet, but as busy as we are it's hard for us to also come up with new and creative ways to keep out customers connected to us. Neil is a powerhousre in the internet marketing communiy, and has helped some of the largest company's get some traction on the internet. So, his advice is always worth listening to. 

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How to Set Up Your Facebook Page LIKE a Pro

How to Set Up Your Facebook Page LIKE a Pro | Social Networks and Communication | Scoop.it
Set up your Facebook page like a pro in a few simple steps! No matter the type or size of your business, updating your marketing strategy to include Facebook can transform your online efforts.
Keven Holt's insight:

Here's a great post on getting your Facebook to help your present the best face for your business. 

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How to ensure Facebook likes are influencing purchase decisions | SmartBlogs

How to ensure Facebook likes are influencing purchase decisions | SmartBlogs | Social Networks and Communication | Scoop.it
With 67% of all American adults using Facebook, according to Pew, marketers are missing out if they don’t tap into the social media juggernaut as a vehicle
Keven Holt's insight:

Facebook sucess is more than getting likes to your page. It's about motiviating people to action. 

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What is 'Pure Spam'? 10 Examples From Google

What is 'Pure Spam'? 10 Examples From Google | Social Networks and Communication | Scoop.it
We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a look at 10 websites Google has kicked out of its search results so you can understand what qualifies as "pure spam".
Keven Holt's insight:

Google has warned people for years about staying away from spamming practices, however, they didn't have the ability to keep spam in check until recently. Now they have the tools to really go after these practices. This post gives you some great examples so you won't make a spam mistake.   

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New Embedded Posts on Facebook | Social Media Today

New Embedded Posts on Facebook | Social Media Today | Social Networks and Communication | Scoop.it
Embedded posts contain all the information and interactivity that they have on Facebook: pictures, videos, and hashtags; share, like and comment buttons and totals; as well as the name and category of the page it was originally posted on.
Keven Holt's insight:

Facebook is starting to allow embedded post on websites. Another great way to get your web presence more tightly connected and allows your follows to keep on top of all the great things you are talking about. 

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QUART - The 5 SEO Super-Signals - Search Engine Journal

QUART - The 5 SEO Super-Signals - Search Engine Journal | Social Networks and Communication | Scoop.it
The overwhelming majority of sites that I audit have been hammered by either Panda, Penguin, or both. Sure, there are some sites where the drop in rankings
Keven Holt's insight:

Warning: This is a lengthy post and detailed, but these 5 SEO super-signals are so important then you need this level of detail to understand what you need to do. Keep these in mind, and you be pleased with how the internet community responds to your web presence. 

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How to maximize the reach of your social media posts - Ted Nguyen USA | PR, social media and other moving solutions

How to maximize the reach of your social media posts - Ted Nguyen USA | PR, social media and other moving solutions | Social Networks and Communication | Scoop.it
Keven Holt's insight:

Over 200 companies studied to see how to get the best results from your social media marketing. 

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7 Useful Pointers On Creating An Effective Social Media Marketing Campaign

Everyone by now knows the importance of social media marketing.So here are seven pointers on how to achieve effectiveness in the social media marketing sphere.
Keven Holt's insight:

"Social media networking is a form of networking" is the main gist of this post, and it's right on target. A strong network will help you spred the word and find the people who wants to contact you. 

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100 SEO Tips: Takeaways from 100 Days with Bruce Clay

100 SEO Tips: Takeaways from 100 Days with Bruce Clay | Social Networks and Communication | Scoop.it
After 100 days working with Bruce Clay, Kristi Kellogg shares the top 100 internet marketing insights and SEO tips she's learned from the man who named it.
Keven Holt's insight:

100 SEO tips from the father of SEO. Need I say more? 

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10 Tips to More Productive Writing

10 Tips to More Productive Writing | Social Networks and Communication | Scoop.it
Iif you become a more productive writer, if you start to see the benefit of consistently sharing your ideas through writing, you’ll become a better writer.
Keven Holt's insight:

The titles says it all, and and it delivers on giving great ideas. 

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An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters

An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters | Social Networks and Communication | Scoop.it
To be successful in SEO today, a solid understanding of supporting marketing disciplines is imperative to success.
Keven Holt's insight:

Integrated Marketing brings all of your marketing together so that each part support the other parts of your plan. Strong integrated marketing leads to the best success. This article gives a great overview. 

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Why You Should Care About Google+, SEO and Semantic Search

Why You Should Care About Google+, SEO and Semantic Search | Social Networks and Communication | Scoop.it
Keven Holt's insight:

Semantic search is the new technology that the search engines are using to refine their search results. As this technology becomes the standard, then understanding how it works becomes important to anyone who needs to drive traffic to their website. This post is a great intorduction. 

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8 Things You Need to Know About SEO Now

8 Things You Need to Know About SEO Now | Social Networks and Communication | Scoop.it
Google has been busy making big algorithm changes for the past year and a half. Here are eight things SEO experts say you should be doing now to keep your content high in search result rankings.
Keven Holt's insight:
3 Pillars of SEO Today: Content, Links, Social Media. Here's a in depth article that details what you need to know about SEO in today's market, and then best ways to noticed by search eninges. One of the best overviews I read. 
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Construct Posts for Content Marketing | Social Media Today

Construct Posts for Content Marketing | Social Media Today | Social Networks and Communication | Scoop.it
To help you organize and speed up your content creation efforts, we offer 7 different ways to construct your posts.
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So do you have a blog and trying to figure out what to write about? This article gives some great advice on what to write about, and topics that get people excited. 

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The Future of Business Online Comes From Our Past

The Future of Business Online Comes From Our Past | Social Networks and Communication | Scoop.it
Many businesses are focused on the technical side of SEO, trying to gain either large increases in rankings, or striving to eke out incremental gains,...
Keven Holt's insight:

Great post from a leading manager at Bing about what it important for overall sucess on the internet. He really makes a distiction about techical SEO and what important to the client. He states, "failing to ignite a desire in your customers to champion you to their friends and family, well, that’s on you.

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Social Media Tools, How to Simplify Your Social Media Marketing | Social Media Examiner

Social Media Tools, How to Simplify Your Social Media Marketing | Social Media Examiner | Social Networks and Communication | Scoop.it
Social Media Marketing Podcast 53, in this episode Ian Cleary talks about the social media tools he uses to run his business and shares why.
Keven Holt's insight:

Social Media Marketing can easly get out of hand, and take up so much time. Here's some great tools to help make your marketing program more manageable. 

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IT'S OFFICIAL: We Never Need To Worry About The Future Of Journalism Again!

IT'S OFFICIAL: We Never Need To Worry About The Future Of Journalism Again! | Social Networks and Communication | Scoop.it
The New York Times just proved that.
Keven Holt's insight:

The digital age might be effecting print newspapers, but it's not the end of journalism. The New York Times has recently released the profits that they are making from their online subscriptions. 

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Twitter gussies up Web search with photos, context

Twitter gussies up Web search with photos, context | Social Networks and Communication | Scoop.it
The information network provides people with additional content and context when they search on Twitter.com. Read this article by Jennifer Van Grove on CNET News.
Keven Holt's insight:

Twitter has made some improvments to their search function. This post gives you a overview of what these changes are. 

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15 Ways To Build Your Brand’s Authority - Search Engine Journal

15 Ways To Build Your Brand’s Authority - Search Engine Journal | Social Networks and Communication | Scoop.it
These days, authority matters. Not only will building your brand’s authority help create the necessary SEO signals to improve your site’s natural search p
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Authority is the big thing that gets noticed by search engines. Here are 15 great tips to help you establish your own authority. 

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The State of Digital Copywriting: Top Challenges and Trends

The State of Digital Copywriting: Top Challenges and Trends | Social Networks and Communication | Scoop.it
Content - The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that people just don't get what good copy is, according to a recent ...
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Great insight into how people develop content and it's challenges.

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The History of SEO, and a Glimpse Into Its Future [SlideShare]

The History of SEO, and a Glimpse Into Its Future [SlideShare] | Social Networks and Communication | Scoop.it
Explore the changes SEO has undergone in the past two decades and get perspective on where it will be going.
Keven Holt's insight:

Things always change. Do you want to get your message out? Then this post will help you underrstand what is needed to be found when someone searches for what you have to say. 

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How Social Media Moves Consumers From 'Sharing' To 'Purchase'

How Social Media Moves Consumers From 'Sharing' To 'Purchase' | Social Networks and Communication | Scoop.it
Vision Critical’s recently published study, From Social to Sale  provides some answers to  exactly how a company’s social media strategy could be tailored to drive sales.
Keven Holt's insight:

Why use something if it's not going to help your business. One surprising finding is how much social media effects in-store purchases. 

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Small Business Link Building In A Post Panda & Penguin World | Minneapolis SEO

Small Business Link Building In A Post Panda & Penguin World | Minneapolis SEO | Social Networks and Communication | Scoop.it
Keven Holt's insight:

Connecting your site to other sites is important for extablishing authority, but the type of links you have is critical in today's internet. There's some good insights with this article. 

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