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Social Selling:  with a focus on building business relationships online
About establishing and cultivating business relationships online. Also covering lead generation, prospecting, business networking, and social CRM (sCRM).
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How 4 advisors achieved social media success | Advisor.ca

How 4 advisors achieved social media success | Advisor.ca | Social Selling:  with a focus on building business relationships online | Scoop.it
Advisors share how they've mastered social selling.
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Social Selling Best Practices - Business 2 Community

Social Selling Best Practices - Business 2 Community | Social Selling:  with a focus on building business relationships online | Scoop.it

Many traditional sales professionals still employ a traditional approach focusing on a large quantity of leads, who they relentlessly pitch to. Yet this can be frustrating and inaccurate, leading to a fractional return for all the time spent pitching, not to mention a plethora of folks turned off by non-applicable (and from their point of view, invasive) cold calling.

However, if you specifically target quality leads with passions aligned with your own, who participate in groups and read blogs related to services you provide…..won’t you be more likely to make a sale? What if you go even further, building a trusting relationship by providing free content that’s relevant to your field and nurturing connections?


Read more at http://www.business2community.com/social-selling/social-selling-best-practices-0767546#ytJvXts5VCvzMwB1.99
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☞ The Social Wrap ☜ | 12 Step Social Selling Routine

☞ The Social Wrap ☜ | 12 Step Social Selling Routine | Social Selling:  with a focus on building business relationships online | Scoop.it
Anita Windisman's insight:

A great infographic from Ben Martin, IBM, UK.

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12 reasons you should prioritize social selling in 2014 | CustomerThink

12 reasons you should prioritize social selling in 2014 | CustomerThink | Social Selling:  with a focus on building business relationships online | Scoop.it

’m asked frequently to justify why social selling is worth the time. Not three months ago, I was booked for a sales kick-off to teach a session on social selling until the CEO nixed the session, telling us he didn’t want to distract the sales team from closing business by wasting time with social media.

On the contrary, social media and social selling can accelerate finding, managing and closing business.

Below are 12 reasons why social selling should be a priority for most B2B sales organizations in 2014.

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3 Ways To Use Social Media For Better B2B Sales & Lead Generation - Business 2 Community

3 Ways To Use Social Media For Better B2B Sales & Lead Generation - Business 2 Community | Social Selling:  with a focus on building business relationships online | Scoop.it

I’m convinced that 2014-15 will be the year we’ll finally see companies looking seriously at social media as a B2B sales tool. I’m seeing increased interest in and requests for our social sales training and I’m seeing a lot more social selling questions posted in my social media streams. So today, let’s start with the basics of how you can use social media networks in your sales prospecting process.
Read more at http://www.business2community.com/b2b-marketing/3-ways-use-social-media-better-b2b-sales-lead-generation-0761454#ZimbyBATYbLvyQzL.99

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10 Ways to Generate More Leads and Referrals on LinkedIn

10 Ways to Generate More Leads and Referrals on LinkedIn | Social Selling:  with a focus on building business relationships online | Scoop.it
It's not hard--and may be the best 20 minutes you spend every day.
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Top 5 LinkedIn Strategy Tips for Sales

Top 5 LinkedIn Strategy Tips for Sales | Social Selling:  with a focus on building business relationships online | Scoop.it
Here are the top five LinkedIn sales tips used by other companies to increase their sales.
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Steal These Four Secrets To Sell Like A Pro

Steal These Four Secrets To Sell Like A Pro | Social Selling:  with a focus on building business relationships online | Scoop.it
What individual (or company) couldn’t benefit in the coming year from a giant increase in sales?
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Four Social Selling Resolutions That Will Make The New Year Successful - Business 2 Community

Four Social Selling Resolutions That Will Make The New Year Successful - Business 2 Community | Social Selling:  with a focus on building business relationships online | Scoop.it

t’s that time of the year again. It’s that time of the year when gyms are filled with new faces and alarm clocks are set an hour earlier than usual. It’s time to start planning a list of New Year’s resolutions, and convincing yourself that this year you’ll actually keep them.

When most people think about their New Year’s resolutions, they often think about more about their personal life and less about their professional life. People make resolutions like joining a yoga studio or cutting back on smoking, and spend little time thinking about how they can improve in their work. While it’s important to improve your personal habits, there are also opportunities to improve your professional ones.

Here are a few New Year’s resolutions you should make:


Read more at http://www.business2community.com/social-selling/four-social-selling-resolutions-will-make-new-year-successful-0728716#mmt1R2UyErxw6q8Q.99
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How to build your sales pipeline with LinkedIn

How to build your sales pipeline with LinkedIn | Social Selling:  with a focus on building business relationships online | Scoop.it
How to Build Your Sales Pipeline
With so many sources to find leads and sales prospects, sales professionals these days should be able to build a sales pipeline easily. The problem is that with so
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Increase sales pipeline with LinkedIn

Increase sales pipeline with LinkedIn | Social Selling:  with a focus on building business relationships online | Scoop.it
 
 

Sales professionals know that social selling is about more than just cold calling and traditional advertising. It’s about who you are, what you know and who you know.
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The Rise of Social Salespeople

The Rise of Social Salespeople | Social Selling:  with a focus on building business relationships online | Scoop.it
Co-Authored by Social Sales Expert Jim Keenan Sydney, the CEO of a mid-size advertising company was sitting in her office, when she got a call from one of her vendors. Her sales rep, Mike wanted to talk about his new offering.
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Lydia's Marketing & Communication Consulting's curator insight, December 10, 2013 11:01 PM

Get with the program people...

Sandeep Verma's curator insight, December 18, 2013 6:58 AM

Social Sales!

Stefanie Pfahler's curator insight, December 28, 2013 6:45 PM

maybe an indication that Sales and Marketing will merge in the long-run?

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Where Social Selling Meets Content Marketing - Business 2 Community

Where Social Selling Meets Content Marketing - Business 2 Community | Social Selling:  with a focus on building business relationships online | Scoop.it

In the social selling world, content has undeniably become the key to marketing strategy. Marketers are constantly thinking about best practices for using Twitter, LinkedIn, Facebook, Google+ and other platforms to attract potential prospects. In the words of Tom Martin, who recently hosted a webinar for Oktopost, the B2B social media marketing platform, “Content is the door opener. It’s the way to get buyers to first identify themselves – by either reading, clicking on, sharing or engaging with it.” Content plays a vital role in starting any conversation in the social selling environment.
Read more at http://www.business2community.com/content-marketing/social-selling-meets-content-marketing-0698084#dJBfWGbeZRF6uYgB.99

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LinkedIn Sales Solutions Learning Center

LinkedIn Sales Solutions Learning Center | Social Selling:  with a focus on building business relationships online | Scoop.it

Be sure to check out our NEW and improved Social Selling training site.

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8 Sales Tips from the top LinkedIn Influencer posts of 2013.

8 Sales Tips from the top LinkedIn Influencer posts of 2013. | Social Selling:  with a focus on building business relationships online | Scoop.it
Below we have compiled a few great tips from some of the most popular LinkedIn Influencer articles about sales this past year. To read the full article for each
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Four Effective Social Selling Strategies Backed By Research

Four Effective Social Selling Strategies Backed By Research | Social Selling:  with a focus on building business relationships online | Scoop.it

How do you use social selling in the workplace? You probably use LinkedIn to get more recommendations and maybe even add a couple old colleagues to see what they’re up to in their careers. In fact, you might even take the time to find them on Twitter with the hope of getting them to follow you back.

Although those tactics can help, you shouldn’t focus all your time on collecting connections, followers, and recommendations. Some of the most effective ways to leverage social selling are built on strategic tactics and insight. But before we get into it, let’s look at the definition of social selling:


Read more at http://www.business2community.com/social-selling/four-effective-social-selling-strategies-backed-research-0751420#vFEzBiDDkqjqwAKx.99
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What Jimmy Fallon’s Rise Means for Social Selling

What Jimmy Fallon’s Rise Means for Social Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
There's a big change coming to late night television. Starting February 6th, longtime tonight show host Jay Leno is being replaced by up-and-comer Jimmy Fallon. You may be asking yourself why we're covering entertainment
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7 steps to finding prospects on LinkedIn

7 steps to finding prospects on LinkedIn | Social Selling:  with a focus on building business relationships online | Scoop.it
Many advisers have created a LinkedIn profile, have a few contacts but then have gotten lost in the daily grind and forgotten to use LinkedIn the way it was intended.
Anita Windisman's insight:

Are you in financial services?  Here's how LinkedIn can help you..

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Prospecting for Success

Prospecting for Success | Social Selling:  with a focus on building business relationships online | Scoop.it
Prospecting is the foundation of the sales process: if you can’t find the right decision maker at your account, you won’t be able to close a deal. But just how important is it?
Anita Windisman's insight:

Did you know.... Sales reps who viewed the profiles of at least 10 people at each of their accounts were 69% more likely to exceed quota than sales reps who only viewed fewer than 4 people at each account. 

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What's the Endgame for Social Media?

What's the Endgame for Social Media? | Social Selling:  with a focus on building business relationships online | Scoop.it
In 2014, everyone will be a marketer.
Anita Windisman's insight:

Sales reps, listen up:  "In 2014, more and more companies will usher in the third wave of social business by empowering everyone across the organization to participate."

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Eight Things I Learned From Social Selling - Business 2 Community

Eight Things I Learned From Social Selling - Business 2 Community | Social Selling:  with a focus on building business relationships online | Scoop.it

I have been using social media to connect and engage with people for a number of years. While I was not one of the first 100,000 members on LinkedIn who received an email from Reid Hoffman, I was one of the first 200,000 and have actively used the platform to find and connect with people for the last nine+ years.

 

I was just describing to someone the other day how profound an effect Twitter has had on my personal network over the last five+ years I have been using it. I have made so many connections online that eventually carried over to my offline world—not including the relative strangers who have been willing to help with questions and share information.

 

In the process, I have learned a great deal just from listening and paying attention to those sharing content of interest. As I have actively used social media to make connections and grow revenue, I have learned a number of things that I would like to share. I hope you find them useful as well.

 

Following are eight of these key things I have learned; some of them are small, but others are larger and perhaps more profound.


Read more at http://www.business2community.com/social-selling/eight-things-learned-social-selling-0725371#BIJ2C0LZYIykcB87.99

Anita Windisman's insight:

A great post from Andrew Jenkins, who I personally know...

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Using LinkedIn to Meet the Right People

Using LinkedIn to Meet the Right People | Social Selling:  with a focus on building business relationships online | Scoop.it
Increasing sales and keeping your company in a constant state of growth can be challenging at times.
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Beginner’s Guide to B2B Social Selling - Business 2 Community

Beginner’s Guide to B2B Social Selling - Business 2 Community | Social Selling:  with a focus on building business relationships online | Scoop.it

Since when was “social selling” something new? Any accomplished sales exec will tell you, relationships have always been a cornerstone of effective selling.

 

But today, the explosion of online communication has given new meaning to the term. When we talk about “social selling” we’re talking about using the internet to build relationships, communicate about your brand, and generate leads.

 

Many people will immediately think of “social selling” as any sales activities that take place utilizing Facebook, Twitter, or LinkedIn. That is a shortsighted view, however, and one that will lead you to less than stellar results.

 

Instead, think of “social selling” as any sales activities that are generated on the internet. It’s far too soon to restrict yourself to only three tools. Rather than putting baby in the corner, let’s start by figuring out how and where your customers can be reached.

Being Found By Prospects

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Salespeople: Harness the Power of a “Like” on Social Media

Salespeople: Harness the Power of a “Like” on Social Media | Social Selling:  with a focus on building business relationships online | Scoop.it
Posted on December 10, 2013 by Brent Diefenbacher
When a good salesperson walks into a future advocate’s office, the first thing they will do is look for common ground. A paper coffee cup can spark a...
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The Twelve Sales Metrics that Matter Most

The Twelve Sales Metrics that Matter Most | Social Selling:  with a focus on building business relationships online | Scoop.it

 

Sales is both an art and a science. It is the skillful combination of emotion and logic, people and process, free-thinking and organization. I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today.

While the study results provided detailed insights about sales organization trends, it also yielded a wide range of statistics that reflect the strategies sales leaders are employing to overcome their top challenges. Below, you will find twelve of these key sales metrics that benchmark sales organization performance, structure, and effectiveness.

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Terry Stidham's curator insight, December 10, 2013 6:03 PM

Statistics that reflect the strategies sales leaders are employing to overcome their top challenges.