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Social Selling:  with a focus on building business relationships online
About establishing and cultivating business relationships online. Also covering lead generation, prospecting, business networking, and social CRM (sCRM).
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Master the Art of Social Selling with HubSpot and LinkedIn

Context, Content and Alignment are the key to any successful sales and marketing partnership. This presentation is designed for marketers and sales professio...
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Why Social Selling Professionals Feel More Inspired at Work

Why Social Selling Professionals Feel More Inspired at Work | Social Selling:  with a focus on building business relationships online | Scoop.it
A few months ago, we posted about the Social Selling Index (SSI), a first-of-its kind measure of your company’s adoption of social selling practices on LinkedIn. (Learn more about LinkedIn’s SSI here). Our research shows that SSI correlates
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▶ How To Build Your Sales Pipeline with LinkedIn - YouTube

Koka Sexton explains the 5 things you should focus on when building your sales pipeline using LinkedIn Sales Solutions ***** http://sales.linkedin.com/ - Lin...
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LinkedIn May Not Be The Coolest Social Network, But It's Only Becoming More Valuable To Businesses

LinkedIn May Not Be The Coolest Social Network, But It's Only Becoming More Valuable To Businesses | Social Selling:  with a focus on building business relationships online | Scoop.it
LinkedIn engagement is rising, and its high-income audience is especially desirable for brands.
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Social Selling Targeting from The Hunger Games

Social Selling Targeting from The Hunger Games | Social Selling:  with a focus on building business relationships online | Scoop.it
Katniss Everdeen gained notoriety in Panem for her attitude and archery skills, as she fired arrows with precise control during The Hunger Games. Katniss built these targeting skills over time, practicing and hunting for food in her District 12 home. Those
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4 Tips for Effective Social Selling

4 Tips for Effective Social Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
Want to generate qualified sales cycles faster, easier, and more efficiently? The answer lies in social selling. As a sales executive with OSI Consulting, a mid-sized Systems Integrator based in Southern California, I have every incentive to open dialogues
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6 Ways Selling Will Change by 2024

6 Ways Selling Will Change by 2024 | Social Selling:  with a focus on building business relationships online | Scoop.it
In 10 years, sales and marketing will look very different. Here are six predictions for the biggest changes coming your way.
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Social selling in regulated environments; Discover how social selli...

Social Selling is one of this year’s hottest topics for sales and marketing professionals serious about engaging decision makers in meaningful conversations....
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Jill Rowley on the Hurdles and Opportunities for Social Selling

Jill Rowley on the Hurdles and Opportunities for Social Selling | Social Selling:  with a focus on building business relationships online | Scoop.it

I recently got to spend some quality time with Jill Rowley, a force to be reckoned with in the emerging field of social selling. She was kind enough to share some of her insights on this red-hot idea.

Jill made headlines recently for being fired by Oracle for talking to an Ad Age reporter. You have got to be kidding, right? It’s not the first questionable HR move Oracle has made and the world is better now that Jill is being unleashed as she starts her own social sales consulting business.


Read more at http://www.business2community.com/social-selling/jill-rowley-hurdles-opportunities-social-selling-0817379#gOq6WJLgQTjsPvRl.99

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Inside Sales Managers -- Stop Cringing When It Comes to Social Selling - TeleSmart Communications

Inside Sales Managers -- Stop Cringing When It Comes to Social Selling - TeleSmart Communications | Social Selling:  with a focus on building business relationships online | Scoop.it
Many inside sales managers are still having knee-jerk doubts about the value of social selling. But these resources might change their minds.
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3 Strategies You Need For Social Selling: The Non-Creepy Solution To Your Tedious Investigative Past

3 Strategies You Need For Social Selling: The Non-Creepy Solution To Your Tedious Investigative Past | Social Selling:  with a focus on building business relationships online | Scoop.it

Customer research used to be a time-consuming task for salespeople. If you spend your time stalking instead of talking, you’re behind the times (and you’re probably falling behind on your sales quotas too).

Relying on company news feeds to provide customer intelligence is so last year. In fact, if you’ve decided to move away from cold calling and toward the trend of social selling, single-source customer research will leave you high and dry. Nearly 73% of salespeople who included social media in their sales process outperformed their peers and exceeded quota 23% more often (source: Social Centered Selling).


Read more at http://www.business2community.com/social-selling/3-strategies-need-social-selling-non-creepy-solution-tedious-investigative-past-0792319#Sxj3wgVlZ3oskCSJ.99
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4 Surprising Social Selling Stats That Might Change Your Sales Strategy - Business 2 Community

4 Surprising Social Selling Stats That Might Change Your Sales Strategy - Business 2 Community | Social Selling:  with a focus on building business relationships online | Scoop.it

Social selling is changing the way we do business. It’s more then simply a trend; it’s the way of the future.

Furthermore, social selling is completely flipping our sales strategies and traditional approaches inside out creating a huge shift in terms of generating new sales, corporate customer relationships, reputation management, and customer intelligence.

Those who have embraced social selling are creating new opportunities that completely bypass traditional approaches.

These four stats could make you rethink your approach to sales and energize you to start social selling today:


Read more at http://www.business2community.com/social-selling/4-surprising-social-selling-stats-might-change-sales-strategy-0792314#t7mjFHLhZ8weP6hx.99
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The Future of Sales: 5 Predictions from LinkedIn’s SVP of Sales, Mike Gamson

The Future of Sales: 5 Predictions from LinkedIn’s SVP of Sales, Mike Gamson | Social Selling:  with a focus on building business relationships online | Scoop.it
When Mike Gamson was initially courted by an old colleague and asked to join the budding team at LinkedIn he declined the offer. A few months later he was persuaded to make the flight from Chicago to Silicon Valley and there began his long-term, long-distance relationship with the professional networking market leader, LinkedIn. Currently Mike Gamson serves as the SVP of Sales at LinkedIn and as an advisor to Base.
Read more at http://www.business2community.com/sales-management/future-sales-5-predictions-linkedins-svp-sales-mike-gamson-0783439#0IVrkvoZD16ZTX93.99
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The Most Interesting Salespersons in the World

The Most Interesting Salespersons in the World | Social Selling:  with a focus on building business relationships online | Scoop.it
The Dos Equis “Most Interesting Man in the World” campaign has enshrined itself as a powerful and influential marketing campaign. The traits that make up the title character – each one more impressive than the last – portray the man as
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6 Insights From Tony Robbins That Will Change Your Sales Game

6 Insights From Tony Robbins That Will Change Your Sales Game | Social Selling:  with a focus on building business relationships online | Scoop.it
Motivational speaker Tony Robbins provides a few tips on how entrepreneurs can up their sales game.
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10 Buyer Psychology Nuggets Every Social Seller Should Know

10 Buyer Psychology Nuggets Every Social Seller Should Know | Social Selling:  with a focus on building business relationships online | Scoop.it
In social selling, prospect knowledge is power.  We can never know enough about our potential buyers, especially the specific reasons they buy (and don’t buy) from us. With powerful knowledge in mind, here are 10 buyer psychology nuggets every social seller
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The Evidence for Team Selling Is Mounting

The Evidence for Team Selling Is Mounting | Social Selling:  with a focus on building business relationships online | Scoop.it
Microchip, a global leader in semiconductors, recently ditched the variable compensation plan that has been the standard for most sales organizations. Instead, Microchip has adopted a compensation plan with competitive base salaries and a small variable component based on company and
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Cold Calling is Dead, Thanks to LinkedIn

Cold Calling is Dead, Thanks to LinkedIn | Social Selling:  with a focus on building business relationships online | Scoop.it
In the traditional sales process, cold calling is the standard sales prospecting tactic to generate more leads and sales. The problem is that cold calling has only a 3% success rate due to the lack of understand sales reps have on
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5 Sales Morale Diseases, And How to Prevent Them

5 Sales Morale Diseases, And How to Prevent Them | Social Selling:  with a focus on building business relationships online | Scoop.it
Poor morale is a disease that directly affects the sales productivity of any team. It slowly eats away at all the good qualities like energy, enthusiasm, persistence and motivation. Poor morale can make retaining your best reps and recruiting top talent
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How to Become a More Persistent Sales Professional

How to Become a More Persistent Sales Professional | Social Selling:  with a focus on building business relationships online | Scoop.it
There's no question about it. In sales, it pays to be persistent, literally. Chances are you've seen the following sales productivity stats:

48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of
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LinkedIn fool-proof guide to social selling

Follow these 10 steps keep yourself on the right path of sales success.
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Is Your Competition Out Social Selling You On LinkedIn?

Is Your Competition Out Social Selling You On LinkedIn? | Social Selling:  with a focus on building business relationships online | Scoop.it

Why do we talk so much about the new buyer journey and avoid pointing out how the new selling journey is also changing? It’s true many customers are moving as much as 70% of the way through the sales funnel before directly engaging with sales executives. To establish a relationship before you, your competition is also trying to engage with your customer earlier. And, many times beating you to the punch because you have not embraced a social selling strategy.


Read more at http://www.business2community.com/social-selling/competition-social-selling-linkedin-0797121#wcZg8GwQsjjbMxeS.99

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How to Get Your Sales Force to Embrace B2B Marketing Content in Their Sales Prospecting Process

How to Get Your Sales Force to Embrace B2B Marketing Content in Their Sales Prospecting Process | Social Selling:  with a focus on building business relationships online | Scoop.it
Anita Windisman's insight:

The biggest hurdle to an effective B2B content marketing program is convincing the sales force to utilize the content in their lead nurturing process. Most B2B marketing departments incorrectly diagnose the situation as a lack of willingness, support, or desire to engage in social selling on the part of the sales team. But I would submit to you, based on past experience, that in fact the single biggest hurdle is lack of understanding.

Overcoming Sales Force Reluctance


Read more at http://www.business2community.com/social-selling/get-sales-force-embrace-b2b-marketing-content-sales-prospecting-process-0793002#JluHWHCirRukdkTz.99
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B2B Social Selling: Sales Megaphones or Conversation Drivers? - Business 2 Community

B2B Social Selling: Sales Megaphones or Conversation Drivers? - Business 2 Community | Social Selling:  with a focus on building business relationships online | Scoop.it
Over the past year, social selling has become one of the hottest topics. When combined with outbound prospecting, social selling can be a powerful selling method.  However, don’t be fooled by the phrase “social selling.” It is not a vehicle to get your sales pitch out into the world; that would completely shut you down.  It’s a method of selling through listening and thought leadership.  We are in an era where prospects choose most of their buying path, as they have so much information (on products and services) readily available to them without having to consult sales professionals.  Understand that social networks are not to be used as sales megaphones, but rather a means of listening and offering consultative advice to help others. Here are a few pointers when it comes to social selling.
Read more at http://www.business2community.com/social-selling/b2b-social-selling-sales-megaphones-conversation-drivers-0794971#jSfux6q8AvTC3J2j.99
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10 Ways To Teach Your Customers To Buy From You - Business 2 Community

10 Ways To Teach Your Customers To Buy From You - Business 2 Community | Social Selling:  with a focus on building business relationships online | Scoop.it

When it comes successful social selling and meeting your sales quota, being more like a car mechanic, instead of a car salesman, might be the key to your success. Huh? How are you going to meet your quota if you don’t act like the tenacious and famous car salesman, Cal Worthington?
Read more at http://www.business2community.com/social-selling/10-ways-teach-customers-buy-0789198#xgho2GVFBO8e5zJJ.99

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