Did you know that the average consumer is exposed to 5,000 marketing messages each day (CBS)? To deal with this information overload, consumers are tuning out left and right: the average CTR for display ads is a mere .1% (HubSpot), average cold call success rates are about 2% at best (Marketing Success), and email CTR is at a dismal 3% in the US (SilverPop).
Let’s face it – in an age where your customers have more options than there are minutes in the day, the last thing they want to hear is another sales pitch. Too many businesses lose sight of the fact that on the other ends of these marketing messages are people. And connecting with these people on a 1:1 level, whether they are searching for a new customer database or pair of shoes, is far more effective than blasting them with generic mass messages.