First generation social selling was borne of two concepts: connecting to prospects socially and using information from social sites to add relevance to create interest and engagement. Social Selling 1.0 is a good start, but its not enough for today’s hyper-competitive sales environment
Social Selling has made it easy to ask a friend or colleague for an introduction to a prospect or to put in a “good word” for you or your product. With the variety of social sites available, you can see who you know and who they know. These sites give you a “map” of connections that you can leverage to reach prospects. For insights about prospects, sales professionals typically search across social sites and a myriad of news sites to find information about their target.
This insight is useful and provides context for conversations. But it is too time consuming to gather and often incomplete or dated.