Does using social selling techniques make sense when it’s late in the quarter and you need to achieve your quota? Especially when your sales manager is telling you to do everything to close your deals? Aberdeen Group research states that 31% more sales teams achieve quota when they use social selling techniques, so it makes sense. Well, social selling is good, but not THAT good that it can be instantly turned into sales. It’s no silver bullet when it comes to helping you close sales today, over the next five days, or whatever your timeline is.
However, if you implemented a solid social selling strategy during the previous 90 to 180 days, then your last-minute calls today might be more successful. Or, those last-minute calls could even have been avoided! You see, the payout of your social selling strategy is more long-term than short-term.