Social Selling: with a focus on building business relationships online
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How To Mix LinkedIn With Content Marketing

How To Mix LinkedIn With Content Marketing | Social Selling:  with a focus on building business relationships online | Scoop.it

 

A recent study from the 50,000 member strong B2B Technology Marketing community on LinkedIn showed that 85% of B2B Marketers say LinkedIn is the most effective social network in delivering content. That study also showed that 71% of B2B Marketers say audience relevance is the most important element of content marketing and 88% of B2B Marketers cite case studies as the most effective form content marketing.

 

Yet, most business owners and most marketing, sales and business development professionals have a LinkedIn profile that reads like a resume. Their profiles do not show why a decision maker or influencer should connect with them. Right there, they are not demonstrating their relevance. And, they’re not effectively showing their relevance in the content they are sharing.

 

Let me show you how four women are effectively using content and LinkedIn to generate more leads and profits.

Anita Windisman's insight:

Content curation and content marketing are important elements in "social selling".

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Social Selling:  with a focus on building business relationships online
About establishing and cultivating business relationships online. Also covering lead generation, prospecting, business networking, and social CRM (sCRM).
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Social Selling Action Plan

This new how-to guide from We Are Social and Hootsuite helps organisations and individuals get started on their social selling journey.
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How to Use Twitter for Social Selling [SlideShare]

How to Use Twitter for Social Selling [SlideShare] | Social Selling:  with a focus on building business relationships online | Scoop.it
Get three quick tips to help you close more deals using Twitter.
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Why The Battle Between Social Selling And Cold Calling Is Dead

Why The Battle Between Social Selling And Cold Calling Is Dead | Social Selling:  with a focus on building business relationships online | Scoop.it
What do you do get when you throw three esteemed sales experts with varying views of modern selling in the same room?
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14 LinkedIn Sales Navigator Secrets All the Best Prospectors Know

14 LinkedIn Sales Navigator Secrets All the Best Prospectors Know | Social Selling:  with a focus on building business relationships online | Scoop.it
Use these tips to upgrade your Sales Navigator strategy.
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How to Coach Your Partners on Social Selling

How to Coach Your Partners on Social Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
For top tech indirect sales channel firms, one thing is apparent: The rules have changed. Many companies are much more than simply distributors.
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What Does a 5-Tool Salesperson Look Like?

What Does a 5-Tool Salesperson Look Like? | Social Selling:  with a focus on building business relationships online | Scoop.it
Baseball scouts and fans alike salivate at the thought of a five-tool player – that rare specimen who hits for average, hits for power, plays exceptional defense, runs like the wind, and has a cannon for an arm.
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Leveling Up Your Social Selling Program with Gamification [Case Study]

Leveling Up Your Social Selling Program with Gamification [Case Study] | Social Selling:  with a focus on building business relationships online | Scoop.it
An automotive manufacturer saves 90% on test operations. A fuel supplier cuts costs by $1 million with a new digital POS solution. A footwear retailer increases their pipeline by $3 million in six months. The common denominator? All of these companies underwent a digital transformation with help from Infosys, a leading global provider of IT and consulting services.
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Dynamics 365 Partners: Microsoft Dynamics 365 and LinkedIn Sales Navigator Integration

Dynamics 365 Partners: Microsoft Dynamics 365 and LinkedIn Sales Navigator Integration | Social Selling:  with a focus on building business relationships online | Scoop.it
Welcome to the Dynamics 365 Partner blog series for June. This month, we’ll discuss a topic that many of you have asked us about – the integration of Microsoft Dynamics 365 for Sales and LinkedIn Sales Navigator. This new Microsoft Relationship Sales solution was announced at Business Forward, and will help salespeople deliver bette
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Trending This Week: Overcoming Buyer Resistance to Change

Trending This Week: Overcoming Buyer Resistance to Change | Social Selling:  with a focus on building business relationships online | Scoop.it
Even when it promises great things, change is never easy. A recent article in Harvard Business Review noted that 50%–75% of organizational change efforts fail. Why do you think so many early-stage prospects stick with the status quo?
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LinkedIn Sales Navigator Integration with Dynamics 365 for sales from the Dynamics 365 Public Roadmap - Microsoft Dynamics CRM Community

A Technology blog focusing on Microsoft Dynamics CRM platform and related technology with insights, best practice, suggestions and recommendations for implementing and integrating Dynamics CRM Online and On-premise
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Answering 6 Common Questions Salespeople Have About InMail

Answering 6 Common Questions Salespeople Have About InMail | Social Selling:  with a focus on building business relationships online | Scoop.it
For sales reps, getting noticed is an uphill battle. Most executive decision-makers are flooded with cold calls, emails, and other communications from sales reps looking for new clients.
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Beginner’s Guide to Social Selling: Using LinkedIn Basic Search

Beginner’s Guide to Social Selling: Using LinkedIn Basic Search | Social Selling:  with a focus on building business relationships online | Scoop.it
All the talk about today’s empowered buyer is enough to make you think
sales reps have no choice but to sit back and wait for prospective
customers to reach out. But that’s not true. Using social media, sales
professionals can identify and engage promising prospects, and inject
themselves into the purchase process when they might otherwise be
sitting on the sidelines.
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SAP's Top Social Sellers Have a Quota Achievement of Over 160% - eMarketer

SAP's Top Social Sellers Have a Quota Achievement of Over 160% - eMarketer | Social Selling:  with a focus on building business relationships online | Scoop.it

Jillian Ryan spoke with Malin Liden, vice president at SAP Experience, about how the company approaches social selling, why training is so important and how its top sellers have a quota achievement of over 160%.

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How Business-to-Business Sellers Are Offering Personalization | BusinessMirror

How Business-to-Business Sellers Are Offering Personalization | BusinessMirror | Social Selling:  with a focus on building business relationships online | Scoop.it
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5 Ways to Drive More Qualified Leads With LinkedIn Sales Navigator

5 Ways to Drive More Qualified Leads With LinkedIn Sales Navigator | Social Selling:  with a focus on building business relationships online | Scoop.it
Rock out your B2B sales funnel this year. Here are five ways B2B sales professionals can maximize qualified lead generation via LinkedIn Sales Navigator.
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Death Of A Salesman: The Rise Of Social Selling

Death Of A Salesman: The Rise Of Social Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
As sales people are moved further and further away from the buyer journey, the era of social selling supported by content marketing is not only upon us, but the time is now to act.
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Social Selling Metrics, Methods, and Myths | Jill Rowley

Social Selling Metrics, Methods, and Myths | Jill Rowley | Social Selling:  with a focus on building business relationships online | Scoop.it
For speaker, advisor, and sales leader, Jill Rowley, social selling is one of the most important yet misunderstood tactics a salesperson can employ.
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LinkedIn Sales Navigator, meet HubSpot CRM

LinkedIn Sales Navigator, meet HubSpot CRM | Social Selling:  with a focus on building business relationships online | Scoop.it
Bacon & eggs. Great combo. PB&J. Great combo. Rainy day and a movie. That too. Today, a new duo joins the fray: LinkedIn Sales Navigator and HubSpot CRM.
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Your Way In To Your Next Job Starts With Who You Know

Your Way In To Your Next Job Starts With Who You Know | Social Selling:  with a focus on building business relationships online | Scoop.it
There are 10+ million job listings on LinkedIn. That means there are 10+ million opportunities for you to advance your career. The No. 1 thing you, professionals, tell us everyday is that you want to get ahead in your career but you don’t know how. We are here to help and the answer lies in your network.  
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donhornsby's curator insight, June 8, 9:11 AM
Nearly all (95%) professionals landed their job at Top Companies, the most sought-after companies by job seekers, because of their professional network. Whether you are looking for a job today or thinking about your long-term career path, now is the time to build your professional network.
 
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The Ultimate Social Selling Glossary

The Ultimate Social Selling Glossary | Social Selling:  with a focus on building business relationships online | Scoop.it
If you’re new to social selling, you are no doubt seeing terms you haven’t seen before. Even if you’re a sales veteran, some of the terms you’ve known for years have taken on a different meaning when applied to a social sales strategy.
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Accelerating Our System of Engagement Efforts With Heighten

Accelerating Our System of Engagement Efforts With Heighten | Social Selling:  with a focus on building business relationships online | Scoop.it
Today we’re pleased to announce that LinkedIn is adding assets and engineers from Heighten, a startup with products aimed at making salespeople more productive and effective.
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LinkedIn Founder Reid Hoffman Invests Big Change In Change.org

LinkedIn Founder Reid Hoffman Invests Big Change In Change.org | Social Selling:  with a focus on building business relationships online | Scoop.it
Social Impact site Change.org is raising more money from Hoffman, Y Combinator president Sam Altman, and Microsoft co-founder Bill Gates.
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Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot

Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot | Social Selling:  with a focus on building business relationships online | Scoop.it
Hear the answers to commonly asked social sales questions from top industry experts.
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Three Ways Salespeople at SAP Are Winning with Social Selling

Three Ways Salespeople at SAP Are Winning with Social Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
SAP has trained more than 7,500 sales and marketing employees in social selling in order to leverage modern selling behaviors and tools such as LinkedIn Sales Navigator, Twitter, and Grapevine6 to generate leads, build pipeline, and win business. The results have been well worth the investment.
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Introducing 3 New Social Selling Courses on LinkedIn Learning

Introducing 3 New Social Selling Courses on LinkedIn Learning | Social Selling:  with a focus on building business relationships online | Scoop.it
Today we are pleased to announce three new social selling courses on the
LinkedIn Learning platform. These courses create a robust social selling
curriculum that will guide viewers through their social selling journey,
starting at understanding the basic principles to putting them into
action. Learning social selling has never been easier or more accessible.
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