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LinkedIn Is No Longer Just A Recruiting Tool — Here's How Top Companies Are Using It To Drive Sales

LinkedIn Is No Longer Just A Recruiting Tool — Here's How Top Companies Are Using It To Drive Sales | Social Selling:  with a focus on building business relationships online | Scoop.it

LinkedIn is a powerful marketing and sales platform, if you know how to use it. The social network for professionals has attracted 225 million people from more than 200 countries, and its users are increasingly engaged LinkedIn users viewed 63% more pages on the mobile and desktop versions of the site in the first quarter of 2013 than during the same quarter in 2012. As a hub for professionals to network, LinkedIn presents tremendous potential for business-to-business (B2B) sales and marketing.



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Social Selling:  with a focus on building business relationships online
About establishing and cultivating business relationships online. Also covering lead generation, prospecting, business networking, and social CRM (sCRM).
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A Millennial’s Lesson for Big Business

A Millennial’s Lesson for Big Business | Social Selling:  with a focus on building business relationships online | Scoop.it
In another professional life I used to work for Myspace. I often times tell people this means I have old-school social pedigree. In truth, I am a millennial; social permeates through my DNA. Millennials may not have grown up with social media
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Earn Some Appreciation Fellow Salespeople

Earn Some Appreciation Fellow Salespeople | Social Selling:  with a focus on building business relationships online | Scoop.it
Sales is definitely a “what have you done for me lately” career. And chances are your existing customers showed all the appreciation they'll ever show when they signed your proposal – at least until they (hopefully) sign the next proposal.

When is the last
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5 Helpful Social Selling Apps Not Named LinkedIn

5 Helpful Social Selling Apps Not Named LinkedIn | Social Selling:  with a focus on building business relationships online | Scoop.it
The LinkedIn mobile app is widely regarded as the #1 app for sales professionals. But that doesn't mean it's the only useful app. If you’re looking to tap technology for all it’s worth, here are five more social selling apps you
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Sales Tips: How to Write a Memorable LinkedIn Group Comment

Sales Tips: How to Write a Memorable LinkedIn Group Comment | Social Selling:  with a focus on building business relationships online | Scoop.it
Anyone can write a quick 'Great post' comment within a LinkedIn group or discussion -- but sales professionals need to be noticed for more than a passing acknowledgement.

The goal here is to add additional insight to the discussion, gain feedback
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Don’t Be Obtuse With Your Sales Strategy

Don’t Be Obtuse With Your Sales Strategy | Social Selling:  with a focus on building business relationships online | Scoop.it
The human brain is a multimodal learning device. Not all people process information the same way – and each person has a unique and complex system of thinking and understanding. Multimodal learning advocates for more than a one-size-fits-all approach, instead looking
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The 5 Worst Blunders Most Networkers Make

The 5 Worst Blunders Most Networkers Make | Social Selling:  with a focus on building business relationships online | Scoop.it
The vast majority of networking is done in the wrong way, closing doors rather than opening them. Here are the 5 worst networking blunders professionals make.
Anita Windisman's insight:

Remember that networking is more about GIVING, than GETTING!

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Are You Ignoring The Power Of LinkedIn?

Are You Ignoring The Power Of LinkedIn? | Social Selling:  with a focus on building business relationships online | Scoop.it
I deliver a lot of presentations and workshops related to social media and social selling. Usually I begin by surveying the audience with a number of questions, such as a show of hands from those who…
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The Cure For The Common Cold Call Is Social Selling

The Cure For The Common Cold Call Is Social Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls an…
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Social Selling: 1 Big Idea To Be 38x More Effective

Social Selling: 1 Big Idea To Be 38x More Effective | Social Selling:  with a focus on building business relationships online | Scoop.it
There’s been far too much focus of late on the ways employee use of social media creates a company risk. Yes, misuse of social media on the job is a problem. But embarrassing gaffes, risk of information leakage and wasted time are only one side of the social business/social media [...]
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LinkedIn clobbers competitors in sales intelligence, new rankings show

LinkedIn clobbers competitors in sales intelligence, new rankings show | Social Selling:  with a focus on building business relationships online | Scoop.it
When you think sales intelligence solutions -- data companies that offer names, organizations, and contact information for leads -- you typically think of old graybeard companies like Dunn & Br...
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NEW INFOGRAPHIC: The Most Inspired Sales Professionals in the World

NEW INFOGRAPHIC: The Most Inspired Sales Professionals in the World | Social Selling:  with a focus on building business relationships online | Scoop.it
Being inspired by your work is one of the most important aspects of having a successful career. When you’re inspired by your job, chances are you'll increase your sales productivity. In fact, research shows that a lack of sales productivity can potentially lead to $450 billion in lost revenue.

With access to over
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Track Your Prospects like a True Detective

Track Your Prospects like a True Detective | Social Selling:  with a focus on building business relationships online | Scoop.it
If the season finale of True Detective is still fresh in your mind, we can utilize some lessons from the show with prospect tracking. True Detective's slow and steady approach to storytelling pushes against the conventional speed of information in today's
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FREE EBOOK: How Sales Teams Can Build Pipeline Faster

FREE EBOOK: How Sales Teams Can Build Pipeline Faster | Social Selling:  with a focus on building business relationships online | Scoop.it
Many B2B sales teams are using social media to prospect, but they’re not yet using it strategically to build sales pipeline. Today, smart use of social tools is not only helping sales reps fill the sales pipeline, but it can also
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Jennifer Pollard Explains Why CRM Social Listening Is For Everyone, Not Just Enterprise « CRM Software Blog

Jennifer Pollard Explains Why CRM Social Listening Is For Everyone, Not Just Enterprise « CRM Software Blog | Social Selling:  with a focus on building business relationships online | Scoop.it
Marketing needs to be able to deliver qualified leads, not just leads. This means understanding what touch points were made with the customer and how interested they are. Sales needs to be able to get vital social information inside the systems they are already working in, so they can make connections that are meaningful. Customer care should be able to work with people on whatever channel they want so that they can provide the care needed but also can use that opportunity to market and sell and get customers into products that are right for them.

Read more at: http://www.crmsoftwareblog.com/2014/03/jennifer-pollard-explains-why-crm-social-listening-is-for-everyone-not-just-enterprise/ | CRM Software BlogMarketing needs to be able to deliver qualified leads, not just leads. This means understanding what touch points were made with the customer and how interested they are. Sales needs to be able to get vital social information inside the systems they are already working in, so they can make connections that are meaningful. Customer care should be able to work with people on whatever channel they want so that they can provide the care needed but also can use that opportunity to market and sell and get customers into products that are right for them.

Read more at: http://www.crmsoftwareblog.com/2014/03/jennifer-pollard-explains-why-crm-social-listening-is-for-everyone-not-just-enterprise/ | CRM Software Blog
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9 Steps to Get Your 'Social-Selling' Program Off the Ground

9 Steps to Get Your 'Social-Selling' Program Off the Ground | Social Selling:  with a focus on building business relationships online | Scoop.it
With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
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Content Is The Key To Open The Door To Social Selling Success

Content Is The Key To Open The Door To Social Selling Success | Social Selling:  with a focus on building business relationships online | Scoop.it
Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, bui…
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Trust in Selling

Trust in Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
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17 Tips to Start the Social Selling Transformation

17 Tips to Start the Social Selling Transformation | Social Selling:  with a focus on building business relationships online | Scoop.it
In our earlier piece '7 Ways Sales Professionals Drive Revenue With Social Selling,' We provided a high-level overview of the concept and principles of social selling. Since the publication of that eBook, social media has become even more central
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5 Sales Books Every Social Seller Should Read

5 Sales Books Every Social Seller Should Read | Social Selling:  with a focus on building business relationships online | Scoop.it
There’s nothing like thumbing (or clicking) through a captivating business book that inspires you to aim higher in your career. The page turners listed below are sure to load up any social selling pro with insight, ideas and inspiration. So without
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Let’s Make a (Better) Deal With Social Selling

Let’s Make a (Better) Deal With Social Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
How can you tell if your sales strategy is legitimate – or if it’s worthy of a 'Zonk?” The contestants on Let's Make a Deal often do crazy things to earn cash and prizes. Thankfully, social sellers don't need to wear
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LinkedIn clobbers competitors in sales intelligence, new rankings show

LinkedIn clobbers competitors in sales intelligence, new rankings show | Social Selling:  with a focus on building business relationships online | Scoop.it
When you think sales intelligence solutions -- data companies that offer names, organizations, and contact information for leads -- you typically think of old graybeard companies like Dunn & Br...
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15 Hottest Sales Acceleration Technologies: Latest Research

15 Hottest Sales Acceleration Technologies: Latest Research | Social Selling:  with a focus on building business relationships online | Scoop.it
Over the last 10 years, the sales industry has witnessed a disruption. Due to the innovation of Internet cloud-based business transactions and an upsurge in sales technology development, the sales profession is in a state of rapid modernization.
Anita Windisman's insight:

"Social Selling" makes the list, as does "Business Intelligence".  LinkedIn can help with BOTH!

 

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Be the Wingman to the 40-Year-Old Social Selling Virgin on Your Team

Be the Wingman to the 40-Year-Old Social Selling Virgin on Your Team | Social Selling:  with a focus on building business relationships online | Scoop.it
Do you have people on your team that haven't spent any time with social selling -- either by choice or by circumstance? These social neophytes might be reluctant to jump in, fearing that their inexperience will hinder success.

You've got true social
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5 Sales Tips If You're Stuck in Days of Future Past

5 Sales Tips If You're Stuck in Days of Future Past | Social Selling:  with a focus on building business relationships online | Scoop.it
The X-Men film 'Days of Future Past' aims to connect generations of mutants together - using their combined strength and insights to prevent the extinction of the mutant species.

Your sales team likely has a similar makeup of both old and new.
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Sales Prospecting Tips: How to Strike Gold in LinkedIn Groups

Sales Prospecting Tips: How to Strike Gold in LinkedIn Groups | Social Selling:  with a focus on building business relationships online | Scoop.it
There's gold in them thar hills, and there are golden prospecting opportunities in LinkedIn Groups. In fact, some social sellers procure the majority of their business via LinkedIn Groups.

You can, too.

Here are four ways LinkedIn Groups can make your sales prospecting
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