David Ogilvie knew LinkedIn would help him make new business connections, but he never dreamed it would land him a $4 million contract.
But a LinkedIn connection recently introduced the group business manager of a Sydney construction firm to a family that owns an automotive group hunting for a firm to build its newest Hyundai car dealership. Ogilvie followed up with a call and negotiated the deal for Beach Constructions, worth $4 million.
“The initial introduction came through an architect and we won this contract after negotiations with the client. LinkedIn is well and truly opening doors for us and has certainly created an awareness of our business,” Ogilvie says.
While many professionals have a LinkedIn account and invite people they know to join their network, Ogilvie says the site can be better used to actively connect with allied industries.
He spends 20 to 30 minutes a day building connections in areas like consulting, town planning and engineering firms in a bid to promote the capabilities of Beach Constructions.
You can't expect to win business by just connecting on LinkedIn, you need to use the site to communicate beyond that, he says.