You know LinkedIn is a great way to find a better job. You may have used LinkedIn to land the great sales job you’ve got now, but did you know that this website is also a great prospecting and social selling tool?
Are You Really LinkedIn? You probably already have a LinkedIn profile, but the profile you have may not be the profile you need to go prospecting for clients. According to Toan Dang of Ecquire, you need to set yourself apart by using targeted keywords, an awesome avatar, sweet headlines and catchy content. From there, you need to go to Groups and join groups where your clients are likely to congregate. Jump into the discussions and make a name for yourself.
You''ll be surprised at just how many likely prospects ask you to connect. Follow the companies that interest you and not just by clicking the button. Check out the company profile, then check out their people and take a peek at their content. Get to know who should be on your radar and what really grabs them.