Today, I’m delighted to welcome the Bizo team to LinkedIn. We believe the talent, products, and technology they bring will enhance our ability to offer a comprehensive B2B marketing platform for brands. As a leader in business audience marketing, Bizo has played a significant role in how B2B marketers connect
One hundred years ago, some clown was sitting on the fence of his farm. He was grumbling about the fact that this new device called the phone was destroying communication and that he didn't have time for it. If someone wants to talk to him, they will come meet him [...]
Back in 2006, Microsoft founder Bill Gates famously said that “content is king.” Although he’s not too far from the truth, content without context does not create additional value, neither for sales professionals or potential buyers.
Editor's Note: This month, we launched the 'Women in Sales' campaign highlighting thought leaders and interesting trends. As part of the campaign, Sales Development Specialist at LinkedIn Darya Slavina shares how she got into sales and tips on
Marketing needs to be able to deliver qualified leads, not just leads. This means understanding what touch points were made with the customer and how interested they are. Sales needs to be able to get vital social information inside the systems they are already working in, so they can make connections that are meaningful. Customer care should be able to work with people on whatever channel they want so that they can provide the care needed but also can use that opportunity to market and sell and get customers into products that are right for them.
Read more at: http://www.crmsoftwareblog.com/2014/03/jennifer-pollard-explains-why-crm-social-listening-is-for-everyone-not-just-enterprise/ | CRM Software BlogMarketing needs to be able to deliver qualified leads, not just leads. This means understanding what touch points were made with the customer and how interested they are. Sales needs to be able to get vital social information inside the systems they are already working in, so they can make connections that are meaningful. Customer care should be able to work with people on whatever channel they want so that they can provide the care needed but also can use that opportunity to market and sell and get customers into products that are right for them.
In our earlier piece '7 Ways Sales Professionals Drive Revenue With Social Selling,' We provided a high-level overview of the concept and principles of social selling. Since the publication of that eBook, social media has become even more central
There’s nothing like thumbing (or clicking) through a captivating business book that inspires you to aim higher in your career. The page turners listed below are sure to load up any social selling pro with insight, ideas and inspiration. So without
Through LinkedIn’s 300M+ members, 3M+ companies and 2M+ group conversations, LinkedIn provides unprecedented means to accelerate your company’s sales cycle. With LinkedIn, you have the reach to dramatically increase the value of LinkedIn for demand generation, deal closing and relationship management.
Fresh link juice can be hard to generate online, especially in social media. While SEO optimization is typically thought of as a marketing tool, it can also help salespersons enhance their profiles and attract more prospects. When prospects use LinkedIn’s search
It's All-Star Game time for baseball fans, who will flock to Minnesota next week for the MLB All-Star Game. Becoming an All-Star in baseball requires exceptional work in the first half of the season (and some degree of popularity -- it
In another professional life I used to work for Myspace. I often times tell people this means I have old-school social pedigree. In truth, I am a millennial; social permeates through my DNA. Millennials may not have grown up with social media
Sales is definitely a “what have you done for me lately” career. And chances are your existing customers showed all the appreciation they'll ever show when they signed your proposal – at least until they (hopefully) sign the next proposal.
The LinkedIn mobile app is widely regarded as the #1 app for sales professionals. But that doesn't mean it's the only useful app. If you’re looking to tap technology for all it’s worth, here are five more social selling apps you
The human brain is a multimodal learning device. Not all people process information the same way – and each person has a unique and complex system of thinking and understanding. Multimodal learning advocates for more than a one-size-fits-all approach, instead looking