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Social Media and Twitter as B2B sales tool | Social Media Today

Social Media and Twitter as B2B sales tool | Social Media Today | Social Selling:  with a focus on building business relationships online | Scoop.it
Twitter is a powerful B2B sales tool. Sales teams that fail to incorporate this into their routines will fall behind as their competitors gain a better understanding of buyers.
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Social Selling:  with a focus on building business relationships online
About establishing and cultivating business relationships online. Also covering lead generation, prospecting, business networking, and social CRM (sCRM).
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Building A Robust B2B Marketing Platform Through Bizo Acquisition

Building A Robust B2B Marketing Platform Through Bizo Acquisition | Social Selling:  with a focus on building business relationships online | Scoop.it
Today, I’m delighted to welcome the Bizo team to LinkedIn. We believe the talent, products, and technology they bring will enhance our ability to offer a comprehensive B2B marketing platform for brands.  As a leader in business audience marketing, Bizo has played a significant role in how B2B marketers connect
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Survival of the Fittest: How Today’s Enterprise Buyers Have Evolved

Survival of the Fittest: How Today’s Enterprise Buyers Have Evolved | Social Selling:  with a focus on building business relationships online | Scoop.it
Today’s B2B buyers are tech-savvy and socially empowered. They also no longer look to sellers for information because that information is only a click — or a social connection — away.

Do you doubt whether B2B buyers are changing the landscape of
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The Social Selling Curmudgeon, Are You That Guy?

The Social Selling Curmudgeon, Are You That Guy? | Social Selling:  with a focus on building business relationships online | Scoop.it
One hundred years ago, some clown was sitting on the fence of his farm. He was grumbling about the fact that this new device called the phone was destroying communication and that he didn't have time for it. If someone wants to talk to him, they will come meet him [...]
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With Great LinkedIn Power Comes Great Social Selling Responsibility

With Great LinkedIn Power Comes Great Social Selling Responsibility | Social Selling:  with a focus on building business relationships online | Scoop.it
LinkedIn is the key social selling tool in every seller’s toolkit. Because you can use LinkedIn to reach anyone in the world directly, does not mean you should.
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How to Tailor Your Sales Content for Greater Relevance and Impact

How to Tailor Your Sales Content for Greater Relevance and Impact | Social Selling:  with a focus on building business relationships online | Scoop.it
Back in 2006, Microsoft founder Bill Gates famously said that “content is king.” Although he’s not too far from the truth, content without context does not create additional value, neither for sales professionals or potential buyers.

A better way to sell is
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Introvert vs. Extrovert: Why it doesn't matter for social selling

There's been a long-standing debate over whether introverts struggle with the supposedly extroverted nature of sales. Social selling has renewed this debate within the context of social prospecting.

Introverts and extroverts can offer unique perspectives on the social selling process and
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Women in Sales: Starting Your Career

Women in Sales: Starting Your Career | Social Selling:  with a focus on building business relationships online | Scoop.it
 Editor's Note: This month, we launched the 'Women in Sales' campaign highlighting thought leaders and interesting trends. As part of the campaign, Sales Development Specialist at LinkedIn Darya Slavina shares how she got into sales and tips on
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Jennifer Pollard Explains Why CRM Social Listening Is For Everyone, Not Just Enterprise « CRM Software Blog

Jennifer Pollard Explains Why CRM Social Listening Is For Everyone, Not Just Enterprise « CRM Software Blog | Social Selling:  with a focus on building business relationships online | Scoop.it
Marketing needs to be able to deliver qualified leads, not just leads. This means understanding what touch points were made with the customer and how interested they are. Sales needs to be able to get vital social information inside the systems they are already working in, so they can make connections that are meaningful. Customer care should be able to work with people on whatever channel they want so that they can provide the care needed but also can use that opportunity to market and sell and get customers into products that are right for them.

Read more at: http://www.crmsoftwareblog.com/2014/03/jennifer-pollard-explains-why-crm-social-listening-is-for-everyone-not-just-enterprise/ | CRM Software BlogMarketing needs to be able to deliver qualified leads, not just leads. This means understanding what touch points were made with the customer and how interested they are. Sales needs to be able to get vital social information inside the systems they are already working in, so they can make connections that are meaningful. Customer care should be able to work with people on whatever channel they want so that they can provide the care needed but also can use that opportunity to market and sell and get customers into products that are right for them.

Read more at: http://www.crmsoftwareblog.com/2014/03/jennifer-pollard-explains-why-crm-social-listening-is-for-everyone-not-just-enterprise/ | CRM Software Blog
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9 Steps to Get Your 'Social-Selling' Program Off the Ground

9 Steps to Get Your 'Social-Selling' Program Off the Ground | Social Selling:  with a focus on building business relationships online | Scoop.it
With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
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Content Is The Key To Open The Door To Social Selling Success

Content Is The Key To Open The Door To Social Selling Success | Social Selling:  with a focus on building business relationships online | Scoop.it
Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, bui…
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Trust in Selling

Trust in Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
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17 Tips to Start the Social Selling Transformation

17 Tips to Start the Social Selling Transformation | Social Selling:  with a focus on building business relationships online | Scoop.it
In our earlier piece '7 Ways Sales Professionals Drive Revenue With Social Selling,' We provided a high-level overview of the concept and principles of social selling. Since the publication of that eBook, social media has become even more central
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5 Sales Books Every Social Seller Should Read

5 Sales Books Every Social Seller Should Read | Social Selling:  with a focus on building business relationships online | Scoop.it
There’s nothing like thumbing (or clicking) through a captivating business book that inspires you to aim higher in your career. The page turners listed below are sure to load up any social selling pro with insight, ideas and inspiration. So without
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Increase the Value of LinkedIn for Demand Generation, Deal Closing and Relationship Management

Increase the Value of LinkedIn for Demand Generation, Deal Closing and Relationship Management | Social Selling:  with a focus on building business relationships online | Scoop.it
Through LinkedIn’s 300M+ members, 3M+ companies and 2M+ group conversations, LinkedIn provides unprecedented means to accelerate your company’s sales cycle. With LinkedIn, you have the reach to dramatically increase the value of LinkedIn for demand generation, deal closing and relationship management.

Here
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12 Tips To Smart Social Selling

12 Tips To Smart Social Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
78% of salespeople on social media outperform their not social counterparts, according to Forbes. It’s no doubt that social selling is important, but you need to do it right. While social media doe…
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Progressive training's curator insight, July 21, 3:14 AM

12 Tips To Smart Social Selling

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3 Common Misconceptions About Social Selling for B2B

3 Common Misconceptions About Social Selling for B2B | Social Selling:  with a focus on building business relationships online | Scoop.it
Let's face it, none of this is new. It's the way we have always communicated. It's just that we now have new tools....
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Sales Tools: Squeeze Out More SEO Juice from Your Profile

Sales Tools: Squeeze Out More SEO Juice from Your Profile | Social Selling:  with a focus on building business relationships online | Scoop.it
Fresh link juice can be hard to generate online, especially in social media. While SEO optimization is typically thought of as a marketing tool, it can also help salespersons enhance their profiles and attract more prospects. When prospects use LinkedIn’s search
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How to Train a Sales Strategy All-Star

How to Train a Sales Strategy All-Star | Social Selling:  with a focus on building business relationships online | Scoop.it
It's All-Star Game time for baseball fans, who will flock to Minnesota next week for the MLB All-Star Game. Becoming an All-Star in baseball requires exceptional work in the first half of the season (and some degree of popularity -- it
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How to Solve a Cold Calling Cold Case

How to Solve a Cold Calling Cold Case | Social Selling:  with a focus on building business relationships online | Scoop.it
Cold cases are black eyes within a police department. They are the cases that haunt detectives for years, but detectives are known to hold out hope for a break in the case.

Sometimes it’s a new piece of evidence that provides new
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A Millennial’s Lesson for Big Business

A Millennial’s Lesson for Big Business | Social Selling:  with a focus on building business relationships online | Scoop.it
In another professional life I used to work for Myspace. I often times tell people this means I have old-school social pedigree. In truth, I am a millennial; social permeates through my DNA. Millennials may not have grown up with social media
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Earn Some Appreciation Fellow Salespeople

Earn Some Appreciation Fellow Salespeople | Social Selling:  with a focus on building business relationships online | Scoop.it
Sales is definitely a “what have you done for me lately” career. And chances are your existing customers showed all the appreciation they'll ever show when they signed your proposal – at least until they (hopefully) sign the next proposal.

When is the last
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5 Helpful Social Selling Apps Not Named LinkedIn

5 Helpful Social Selling Apps Not Named LinkedIn | Social Selling:  with a focus on building business relationships online | Scoop.it
The LinkedIn mobile app is widely regarded as the #1 app for sales professionals. But that doesn't mean it's the only useful app. If you’re looking to tap technology for all it’s worth, here are five more social selling apps you
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Sales Tips: How to Write a Memorable LinkedIn Group Comment

Sales Tips: How to Write a Memorable LinkedIn Group Comment | Social Selling:  with a focus on building business relationships online | Scoop.it
Anyone can write a quick 'Great post' comment within a LinkedIn group or discussion -- but sales professionals need to be noticed for more than a passing acknowledgement.

The goal here is to add additional insight to the discussion, gain feedback
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Don’t Be Obtuse With Your Sales Strategy

Don’t Be Obtuse With Your Sales Strategy | Social Selling:  with a focus on building business relationships online | Scoop.it
The human brain is a multimodal learning device. Not all people process information the same way – and each person has a unique and complex system of thinking and understanding. Multimodal learning advocates for more than a one-size-fits-all approach, instead looking
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The 5 Worst Blunders Most Networkers Make

The 5 Worst Blunders Most Networkers Make | Social Selling:  with a focus on building business relationships online | Scoop.it
The vast majority of networking is done in the wrong way, closing doors rather than opening them. Here are the 5 worst networking blunders professionals make.
Anita Windisman's insight:

Remember that networking is more about GIVING, than GETTING!

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