Social Selling: with a focus on building business relationships online
5.5K views | +0 today
Follow
 
Scooped by Anita Windisman
onto Social Selling: with a focus on building business relationships online
Scoop.it!

Use SlideShare to Turn Your Marketing Channels into Lead Gen Tools - Business 2 Community

Use SlideShare to Turn Your Marketing Channels into Lead Gen Tools - Business 2 Community | Social Selling:  with a focus on building business relationships online | Scoop.it

The future looks bright from the floor to ceiling windows of the One Montgomery Tower. The view is from SlideShare’s San Francisco residence, a collaborative space shared with LinkedIn, its parent company.

 

Most content marketers are familiar with SlideShare; in fact, many of you who work in the B2B space are probably already using it. But chances are very few of you are using it to its full potential. Over the coming weeks, the Content Marketing Institute will roll out some of SlideShare’s biggest secrets for content marketers looking to use the platform more successfully.

Anita Windisman's insight:

Content marketing IS a component of "social selling"!

more...
No comment yet.
Social Selling:  with a focus on building business relationships online
About establishing and cultivating business relationships online. Also covering lead generation, prospecting, business networking, and social CRM (sCRM).
Your new post is loading...
Your new post is loading...
Scooped by Anita Windisman
Scoop.it!

Get social or get left behind | SalesAndMarketing.com

Get social or get left behind | SalesAndMarketing.com | Social Selling:  with a focus on building business relationships online | Scoop.it
Mike Derezin, vice president of sales for LinkedIn Sales Solutions, says in an era in which social sellers realize 66 percent greater quota attainment than those using traditional prospecting techniques (a Sales Benchmark Index statistic), if you’re sales team doesn’t adopt social selling strategies, it may not be selling for long.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

What Sales Reps Can Learn From Great Negotiators

What Sales Reps Can Learn From Great Negotiators | Social Selling:  with a focus on building business relationships online | Scoop.it
In a negotiation, 40% of people believe themselves to be cooperative and
trustworthy—while they tend to view the other party as just looking for
a win, according to research by management professor Karen S. Walch.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Stop Overpromising & Start Adding Value Upfront

Stop Overpromising & Start Adding Value Upfront | Social Selling:  with a focus on building business relationships online | Scoop.it
For as long as there have been salespeople, they’ve been one-upping each
other on sky-high promises made to the customer. Many reps feel
compelled to offer guarantees simply because everyone else is doing it
or it’s the way the industry has always operated.
more...
donhornsby's curator insight, December 13, 2016 9:23 AM
One of the best ways to stay competitive in today’s sales climate is to develop meaningful relationships with your prospects. If you can gain their trust and cultivate familiarity, you’ll immediately have a leg up. You can achieve this in part by embracing social selling, the practice of engaging prospects via social media throughout the sales cycle.
 
Scooped by Anita Windisman
Scoop.it!

Don’t Just Check In: Add Value to Build Authentic Relationships Online

Don’t Just Check In: Add Value to Build Authentic Relationships Online | Social Selling:  with a focus on building business relationships online | Scoop.it
The best salespeople build strong relationships with their prospects time and time again. It’s a process that requires research, social skills, and regular interaction, which is why it translates so well to the world of social media.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

What is social selling? And does it work?

What is social selling? And does it work? | Social Selling:  with a focus on building business relationships online | Scoop.it
Business news, business advice and information for Australian SMEs
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Social Selling Tips of the Week: How to Drive Adoption

Social Selling Tips of the Week: How to Drive Adoption | Social Selling:  with a focus on building business relationships online | Scoop.it
Social selling tools are amazing. Automation is everywhere, CRM platforms are getting smarter every second (literally), and reaching thousands of influencers has never been easier. However, advancement isn’t the same thing as adoption.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

LinkedIn Unveils The Top Skills That Can Get You Hired In 2017, Offers Free Courses for a Week

LinkedIn Unveils The Top Skills That Can Get You Hired In 2017, Offers Free Courses for a Week | Social Selling:  with a focus on building business relationships online | Scoop.it
Revealing Top Skills employers need most. Join us next week for the Week of Learning — all courses 100% free.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Fundamentals of LinkedIn Sales Navigator for Business Development

General overview of Sales Navigator features specific to business development teams for professional services companies.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

LinkedIn Your Way to Your Next Deal

LinkedIn Your Way to Your Next Deal | Social Selling:  with a focus on building business relationships online | Scoop.it
What do you do when you need to get to a person or a company?

It used to be that when you needed to get through to somebody you didn't already know you had to pick up the phone and persuade that skeptical receptionist/gatekeeper. Remember the movie "Wall Street," when Bud Fox called Gordon Gekko for 30 days straight, each time trying to charm Gekko's secretary to put him through?

Gatekeepers can be pretty tough (besides, when Bud Fox did get through the gatekeeper to Gekko, he lost everything and almost wound up in jail. But we digress).

Cold calling is not dead -- but it is on life support. Sure, the cold call still has its place but, fortunately, we now have some other tools in our arsenal that make cold calls a lot warmer. Today, that means using LinkedIn (and sometimes Facebook and Google) to try to get to someone. And going in warm is almost always better than going in cold.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

The Dos and Don'ts of Linkedin Lead Generation: Grow Your List and Community a Better Way | Huffington Post

The Dos and Don'ts of Linkedin Lead Generation: Grow Your List and Community a Better Way | Huffington Post | Social Selling:  with a focus on building business relationships online | Scoop.it
Every week, I receive yet another unsolicited newsletter in my inbox from a LinkedIn connection. I can only assume that some brilliant marketer(s) ou
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Why You’re Closing the Wrong Person at the Wrong Time

Why You’re Closing the Wrong Person at the Wrong Time | Social Selling:  with a focus on building business relationships online | Scoop.it
Every seasoned sales professional has felt the sting of a lost sale. Perhaps a prospect chooses a competitor, or you suddenly receive nothing but radio silence.

It bites. A lost sale is wasted time, lost revenue, and maybe even a missed bonus. But us salespeople have developed thick skins for rejection; when we fail to close, the first thing we must ask is: what did we do wrong?

The answer often boils down to one of two mistakes—we tried to close too early or close the wrong person.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

How to Get Prospects Back on Track When Deals Stall

How to Get Prospects Back on Track When Deals Stall | Social Selling:  with a focus on building business relationships online | Scoop.it
Even the most successful sales reps know that not every meeting leads to a deal. But what do you do when a prospect seems interested initially, only to slowly fade out of the picture?

It’s possible that your prospects chose to go with a competitor, or that they no longer need what you’re offering. However, it’s just as likely that they’ve simply reached a stopping point in their research and haven’t continued to pursue it. If that’s the case, you can harness the power of social selling to get the deal back on track.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

5 Steps To Generating High Quality Leads On Linkedin

5 Steps To Generating High Quality Leads On Linkedin | Social Selling:  with a focus on building business relationships online | Scoop.it
There are plenty of social media platforms you can use to generate leads from -- Facebook, Twitter and Instagram just to name a few -- and then there is LinkedIn. I was never a big fan of LinkedIn, but recently I have been using my profile to generate a lot of high quality consulting leads.

If you sell products or services to other businesses, LinkedIn can be a gold mine. Here is the five-step process that I have been using to successfully attract high quality consulting leads on a consistent basis.
1. Optimize your profile to invite connections.

LinkedIn has become extremely "spammy" recently. You need to optimize your profile so you stand out and pique enough interest to trigger a connection request. You don’t want to blindly send out connection requests and messages -- that strategy will not work.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Should Musicians Bother with LinkedIn?

Yet another social network to deal with? Take a closer look: LinkedIn could be valuable to growing your career as a professional musician.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Death of a Salesman: Could social selling have saved Willy Loman?

Death of a Salesman: Could social selling have saved Willy Loman? | Social Selling:  with a focus on building business relationships online | Scoop.it
Did Death of a Salesman have to end with the death of the salesman?
Could the most famous failed road warrior in literary history have been
saved? Willy Loman, the central figure in Arthur Miller’s famous play,
is a tragic character who’s brought down by his delusions and broken
personal relationships. However, he’s also a victim of the selling
techniques of his time. A different approach to sales could have led to
a very different outcome for Willy. Here’s how social selling would have
addressed the issues driving him to destruction:
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Social Selling Tips of the Week: Prioritizing Your Prospect’s Success

Social Selling Tips of the Week: Prioritizing Your Prospect’s Success | Social Selling:  with a focus on building business relationships online | Scoop.it
Sales performance is defined by results, and results are defined by the metrics you measure. But which metrics are most important? There are dozens of key performance indicators (KPI), including revenue quotas, network size, influencers reached, deals closed, prospects found, and more. The list goes on.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Multiplier Prospects: Targeting Leads That Spark a Chain Reaction

Multiplier Prospects: Targeting Leads That Spark a Chain Reaction | Social Selling:  with a focus on building business relationships online | Scoop.it
As any sales rep knows, not all prospects are built the same. Some are clearly one-time clients stymied by small budgets; others may walk away after months in the pipeline. Others have an even bigger flaw: they have very little influence on their network. That means that despite the time you put into cultivating the relationship, their business is essentially a dead end.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Social Selling Tips of the Week: Your Guide to Account-Based Marketing

Social Selling Tips of the Week: Your Guide to Account-Based Marketing | Social Selling:  with a focus on building business relationships online | Scoop.it
The traditional sales funnel has changed. Old news, right? You’ve heard that before and you’ll hear it again, but do you know what’s really driving the shift away from the typical top-down funnel toward today’s dynamic, efficient funnel?
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Webinar Nov 3rd:  Advanced Sales Tactics Made Easy with LinkedIn's Sales Navigator

Webinar Nov 3rd:  Advanced Sales Tactics Made Easy with LinkedIn's Sales Navigator | Social Selling:  with a focus on building business relationships online | Scoop.it
Join us for a free Sales Navigator Webinar! 
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Social Selling Tips of the Week: The Transition Away From Cold Calling

Social Selling Tips of the Week: The Transition Away From Cold Calling | Social Selling:  with a focus on building business relationships online | Scoop.it
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

10 Sales Navigator Tips and Tricks You May Not Know

10 Sales Navigator Tips and Tricks You May Not Know | Social Selling:  with a focus on building business relationships online | Scoop.it
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Social Selling Tips of the Week: Simple Social Sales Tactics

Social Selling Tips of the Week: Simple Social Sales Tactics | Social Selling:  with a focus on building business relationships online | Scoop.it
Every salesperson knows the “ABC’s” of selling—always be closing—but there’s another sales acronym that gets far better results: KISS—keep it simple, stupid.

As technology and buying behaviors get more sophisticated, it’s easy to forget that the simplest sales techniques are still often the most effective—for example, active listening works just as well online as it does in person. To help your sales team recalibrate and get back to basics, here’s a look at a few time-tested methods for social selling in an increasingly complicated marketplace.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Not Social Selling? You’re Falling Behind in These 9 Areas [Data]

Not Social Selling? You’re Falling Behind in These 9 Areas [Data] | Social Selling:  with a focus on building business relationships online | Scoop.it
If you're not practicing social selling, you're falling behind other reps.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Which EU economies are the most internationally ambitious?

Which EU economies are the most  internationally ambitious? | Social Selling:  with a focus on building business relationships online | Scoop.it
The world has never felt smaller. With the rise of ecommerce, cheap international travel and social media, today’s business leaders are just as likely to be building their customer base in Manchester, Melbourne, or Mumbai.

At LinkedIn, we have a unique insight into the behaviours of the world’s professionals through their activity on LinkedIn, from building their professional identity, to sending and receiving connections requests. I’m lucky to be in a role where I can apply that vast amount of data to really interesting business challenges.
more...
No comment yet.
Scooped by Anita Windisman
Scoop.it!

Data Reveals the Best Time to Send InMails (and the Answer Will Surprise You)

Data Reveals the Best Time to Send InMails (and the Answer Will Surprise You) | Social Selling:  with a focus on building business relationships online | Scoop.it
Have you ever fretted over the right time to send a LinkedIn InMail to a
prospect? Maybe you thought 8 a.m. on a Monday was good, or 4 p.m. on a
Thursday was better. And yet, no matter what time you chose, you worried
it was the wrong one?
more...
No comment yet.