We always wonder why people put up signs with “Today: Fresh Sushi.” Who would ever eat sushi that is not fresh? It’s kind of like social selling. We have never met a successful sales person who is not social. So what then you ask is all the hype around social selling? It would have been clearer if “social selling” had been called “social media selling.”
In essence what it is now called social selling describes how to best take advantage of social media channels to better listen and understand customers and engage with them. And that is exactly what really successful salespeople have always done: listening to and understanding the customers’ needs and requirements and responding at the right time.