A recent Forbes study revealed that 78% of sales people using social media outperformed those not using social media. But in the words of Spiderman “with great power comes great responsibility” and social information is certainly sales power.
With access to infinite data at our fingertips, its often easy to blow right past the line of optimized marketing and straight into the realm of creepy. So how can you take advantage of tools like social lookups, real-time alerts and integrated cloud data without becoming ‘stalker-y’?
Great question – check out these Do’s and Don’ts for Social Selling.