Social Selling: with a focus on building business relationships online
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Go Beyond Broadband To Build Truly Strong Business Relationships

Go Beyond Broadband To Build Truly Strong Business Relationships | Social Selling:  with a focus on building business relationships online | Scoop.it
When was the last time you spoke indepth with a business partner about their kids or their latest vacation Troy Carter of Atom Factory and Padmashree...
Anita Windisman's insight:

Remember that you have to nurture your business relationships online AND offline!!  

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Social Selling:  with a focus on building business relationships online
About establishing and cultivating business relationships online. Also covering lead generation, prospecting, business networking, and social CRM (sCRM).
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The Dos and Don'ts of Linkedin Lead Generation: Grow Your List and Community a Better Way | Huffington Post

The Dos and Don'ts of Linkedin Lead Generation: Grow Your List and Community a Better Way | Huffington Post | Social Selling:  with a focus on building business relationships online | Scoop.it
Every week, I receive yet another unsolicited newsletter in my inbox from a LinkedIn connection. I can only assume that some brilliant marketer(s) ou
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Why You’re Closing the Wrong Person at the Wrong Time

Why You’re Closing the Wrong Person at the Wrong Time | Social Selling:  with a focus on building business relationships online | Scoop.it
Every seasoned sales professional has felt the sting of a lost sale. Perhaps a prospect chooses a competitor, or you suddenly receive nothing but radio silence.

It bites. A lost sale is wasted time, lost revenue, and maybe even a missed bonus. But us salespeople have developed thick skins for rejection; when we fail to close, the first thing we must ask is: what did we do wrong?

The answer often boils down to one of two mistakes—we tried to close too early or close the wrong person.
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How to Get Prospects Back on Track When Deals Stall

How to Get Prospects Back on Track When Deals Stall | Social Selling:  with a focus on building business relationships online | Scoop.it
Even the most successful sales reps know that not every meeting leads to a deal. But what do you do when a prospect seems interested initially, only to slowly fade out of the picture?

It’s possible that your prospects chose to go with a competitor, or that they no longer need what you’re offering. However, it’s just as likely that they’ve simply reached a stopping point in their research and haven’t continued to pursue it. If that’s the case, you can harness the power of social selling to get the deal back on track.
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5 Steps To Generating High Quality Leads On Linkedin

5 Steps To Generating High Quality Leads On Linkedin | Social Selling:  with a focus on building business relationships online | Scoop.it
There are plenty of social media platforms you can use to generate leads from -- Facebook, Twitter and Instagram just to name a few -- and then there is LinkedIn. I was never a big fan of LinkedIn, but recently I have been using my profile to generate a lot of high quality consulting leads.

If you sell products or services to other businesses, LinkedIn can be a gold mine. Here is the five-step process that I have been using to successfully attract high quality consulting leads on a consistent basis.
1. Optimize your profile to invite connections.

LinkedIn has become extremely "spammy" recently. You need to optimize your profile so you stand out and pique enough interest to trigger a connection request. You don’t want to blindly send out connection requests and messages -- that strategy will not work.
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Ask the Expert: Getting Financial Services to Embrace Social Selling

Ask the Expert: Getting Financial Services to Embrace Social Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
Some financial services professionals have their doubts about social selling, and especially about the new technology and methodology required to do it. That’s where Amy McIlwain, the Financial Services Global Industry Principal at HootSuite, comes in. By beginning a social selling program with executive sponsorship and continuing it with consistent education, Amy showed financial advisors how they can truly benefit and grow from social selling. We sat down with Amy to see how she did it: here is her story.
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Introducing Notes & Tags Feature in Sales Navigator

Introducing Notes & Tags Feature in Sales Navigator | Social Selling:  with a focus on building business relationships online | Scoop.it
Relationships are everything in sales, and tightly managing your interactions with prospects and customers plays a big role in your ability to work efficiently, and close deals.

Here at LinkedIn, we spend a lot of time listening to our customers, and we welcome any feedback that can help us be a more effective social selling platform.  One of the most useful pieces of feedback has been the overwhelming request from salespeople to help them track their relationships in Sales Navigator in a more efficient way.

Today we’re excited to introduce Notes & Tags, a new feature within the Sales Navigator experience which helps sales professionals keep a detailed chronological account of their interactions with potential customers or target companies.
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Introducing Notes & Tags Feature in Sales Navigator

Introducing Notes & Tags Feature in Sales Navigator | Social Selling:  with a focus on building business relationships online | Scoop.it
Relationships are everything in sales, and tightly managing your interactions with prospects and customers plays a big role in your ability to work efficiently, and close deals.

Here at LinkedIn, we spend a lot of time listening to our customers, and we welcome any feedback that can help us be a more effective social selling platform. One of the most useful pieces of feedback has been the overwhelming request from salespeople to help them track their relationships in Sales Navigator in a more efficient way.

Today we’re excited to introduce Notes & Tags, a new feature within the Sales Navigator experience which helps sales professionals keep a detailed chronological account of their interactions with potential customers or target companies.
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Social Selling Tips of the Week: Olympic Strength

Social Selling Tips of the Week: Olympic Strength | Social Selling:  with a focus on building business relationships online | Scoop.it
We’ve all been marveling at the competitive spirit on display from some of the best Olympic athletes over the past two weeks—from Michael Phelps to Simone Biles to Usain Bolt.

These Olympians have managed to stay on top of their sports year-after-year. Not only does that take natural talent, but also intense focus, preparation, and the drive to never be satisfied with being second-best.  

Approaching your sales game the same way Phelps and Biles approach their sports is a great way to rise to the top of your field and successfully sell to high-level executives. In this week’s social selling tips, we take a look at how to do so.
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Ask the Expert: How KPN Identifies Decision Makers with Social Selling

Ask the Expert: How KPN Identifies Decision Makers with Social Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
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Social Selling Tips of the Week: The Secrets of Top Sales Performers

Social Selling Tips of the Week: The Secrets of Top Sales Performers | Social Selling:  with a focus on building business relationships online | Scoop.it
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How Pitney Bowes Rolled Out Social Selling Across the World

How Pitney Bowes Rolled Out Social Selling Across the World | Social Selling:  with a focus on building business relationships online | Scoop.it
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LinkedIn Acquires PointDrive to Drive Social Selling Efforts Forward

LinkedIn Acquires PointDrive to Drive Social Selling Efforts Forward | Social Selling:  with a focus on building business relationships online | Scoop.it
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Not Social Selling? You’re Falling Behind in These 9 Areas [Data]

Not Social Selling? You’re Falling Behind in These 9 Areas [Data] | Social Selling:  with a focus on building business relationships online | Scoop.it
If you're not practicing social selling, you're falling behind other reps.
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Which EU economies are the most internationally ambitious?

Which EU economies are the most  internationally ambitious? | Social Selling:  with a focus on building business relationships online | Scoop.it
The world has never felt smaller. With the rise of ecommerce, cheap international travel and social media, today’s business leaders are just as likely to be building their customer base in Manchester, Melbourne, or Mumbai.

At LinkedIn, we have a unique insight into the behaviours of the world’s professionals through their activity on LinkedIn, from building their professional identity, to sending and receiving connections requests. I’m lucky to be in a role where I can apply that vast amount of data to really interesting business challenges.
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Data Reveals the Best Time to Send InMails (and the Answer Will Surprise You)

Data Reveals the Best Time to Send InMails (and the Answer Will Surprise You) | Social Selling:  with a focus on building business relationships online | Scoop.it
Have you ever fretted over the right time to send a LinkedIn InMail to a
prospect? Maybe you thought 8 a.m. on a Monday was good, or 4 p.m. on a
Thursday was better. And yet, no matter what time you chose, you worried
it was the wrong one?
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LinkedIn Launches CRM Partner Program

LinkedIn Launches CRM Partner Program | Social Selling:  with a focus on building business relationships online | Scoop.it
The Sales Navigator team has always realized that integration with the applications salespeople use every day -- email and CRM -- is critical.

We began our CRM integration journey by allowing Sales Navigator lead and account data to be displayed inside the CRM -- first Salesforce, and then Microsoft Dynamics.   We deepened our integration earlier this year by automatically syncing Sales Navigator and Salesforce records and launching our first email integration - Sales Navigator for Gmail.

Today, I’m thrilled to introduce the CRM Partner Program, a new initiative that allows leading CRM systems to integrate Sales Navigator functionality directly into their applications.  We plan to launch this partner program with some of today’s biggest enterprise CRM players and emerging companies including SAP Hybris, Oracle, NetSuite, SugarCRM and HubSpot.  
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This Popular Stat is Wasting Your Time: The 57% Engagement Myth

This Popular Stat is Wasting Your Time: The 57% Engagement Myth | Social Selling:  with a focus on building business relationships online | Scoop.it
In 2011, CEB rocked the sales industry with a statistic from their comprehensive report, The Digital Evolution in B2B Marketing:

“The average B2B buyer is 57% through the purchase decision before engaging a supplier sales rep.”

This one statistic triggered speculation about digital sales apocalypse, the collapse of the sales funnel, and “the end of sales as we know it.” Cold calling is dead. Networking is a waste of time. Sales will become order fulfillment in a bidding race to the bottom.

However, the problem with this sweeping statistic and those predictions is that it just hasn’t happened that way. What’s more, overreacting to a shift in digital lead generation and late sales funnel interaction with prospects is waste of sales reps’ time.
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How Alignment Helps Salespeople and Marketers Reach the Right Audience

How Alignment Helps Salespeople and Marketers Reach the Right Audience | Social Selling:  with a focus on building business relationships online | Scoop.it
Though sales reps and marketers often seem to work in separate silos,
they share many goals. Ultimately, they’re both directing their efforts
at the same target: the prospect. That’s why it’s so important for sales
and marketing teams to ensure that they’re aiming their sights at
exactly the right people.
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Social Selling From Your Inbox

Social Selling From Your Inbox | Social Selling:  with a focus on building business relationships online | Scoop.it
A few years ago I went to Sydney for a work trip. I was finally able to meet in person with Dana Feldman, a sales manager that I had spoken to many times before. Part of the way through one of our conversations, I found out that we both grew up in the same town in Texas, even going to the same high school. Sitting half way across the world from Texas, we had a good laugh about it, commenting how strange it was we never put it together before.
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Social Selling Tips of the Week: Getting Warmer

Social Selling Tips of the Week: Getting Warmer | Social Selling:  with a focus on building business relationships online | Scoop.it
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What Is Social Selling and How Do You Do It? - Forbes

What Is Social Selling and How Do You Do It? - Forbes | Social Selling:  with a focus on building business relationships online | Scoop.it
The modern consumer is independent and informed. They’re likely to use social media to research products and make recommendations, and according to Hubspot, 74% of B2B buyers conduct more than half of their research online before making a purchase or contacting a salesperson. Since social buying is becoming increasingly common, [...]
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Here's How LinkedIn Is Strengthening Its Sales Offering - Forbes

Here's How LinkedIn Is Strengthening Its Sales Offering - Forbes | Social Selling:  with a focus on building business relationships online | Scoop.it
Recently, LinkedIn acquired PointDrive, a Chicago-based start-up which has a technology allowing sales professionals to share visual content with prospective clients, thus building better relationships. The company plans to integrate PointDrive’s technology into its sales solutions portfolio to better position LinkedIn as a platform where sales professionals can engage with [...]
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Twitter Guide: 8 Tips for Better Social Selling

Twitter Guide: 8 Tips for Better Social Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
How sales reps can (and should) use Twitter to improve their social selling efforts.
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