All of them. That's how many of these sales skills you should master if you want to be a social selling superstar. It takes a well-rounded salesperson to consistently find the right prospects and navigate all of the involved stakeholders toward
InMail is by far the most powerful tool that the LinkedIn platform offers, and it indisputably justifies any of the premium subscriptions as a standalone feature. In the new era of social selling, InMail creates more opportunity for salespeople, recruiters and
Editor’s Note: This month, we launched the “Women in Sales” campaign highlighting thought leaders and interesting trends. As part of the campaign, B2B Sales Influencer and Mid-market Sales Prospecting Consultant Lori Richardson shares how she got into sales
Social selling is here to stay -- so what does that mean for “selling” in general? At this point, selling without using social media just seems outdated. Salespersons that don’t use social media are at a significant disadvantage with new prospects
Through LinkedIn’s 300M+ members, 3M+ companies and 2M+ group conversations, LinkedIn provides unprecedented means to accelerate your company’s sales cycle. With LinkedIn, you have the reach to dramatically increase the value of LinkedIn for demand generation, deal closing and relationship management.
Fresh link juice can be hard to generate online, especially in social media. While SEO optimization is typically thought of as a marketing tool, it can also help salespersons enhance their profiles and attract more prospects. When prospects use LinkedIn’s search
It's All-Star Game time for baseball fans, who will flock to Minnesota next week for the MLB All-Star Game. Becoming an All-Star in baseball requires exceptional work in the first half of the season (and some degree of popularity -- it
In another professional life I used to work for Myspace. I often times tell people this means I have old-school social pedigree. In truth, I am a millennial; social permeates through my DNA. Millennials may not have grown up with social media
Relationships matter in sales, and everyone knows it. A recent study found that 98% of top sales professionals believe that relationships are the most important part of generating new business. (Which leaves us wondering – what were the other two percent thinking?)
Bestselling Author Jill Konrath is never short on sound sales advice. Recently she shared a few more pearls that can help social sellers position themselves as a 'credible, potentially invaluable' resource. And the best part? You will realize near-instant sales
If you use LinkedIn Sales Solutions, you’ve no doubt noticed some major changes to the platform. In fact, LinkedIn Sales Navigator is a different platform all together, delivering an enterprise grade, sales-specific experience.
It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content marketers are using LinkedIn to distribute their content. And in Holger Schulze’s 2013 B2B Content […]
Sales is a unique profession in that many skills translate between industries. If you are a sales professional looking to make a career switch, you might want to consider a company in a growing industry or an industry that is more
Today, I’m delighted to welcome the Bizo team to LinkedIn. We believe the talent, products, and technology they bring will enhance our ability to offer a comprehensive B2B marketing platform for brands. As a leader in business audience marketing, Bizo has played a significant role in how B2B marketers connect
One hundred years ago, some clown was sitting on the fence of his farm. He was grumbling about the fact that this new device called the phone was destroying communication and that he didn't have time for it. If someone wants to talk to him, they will come meet him [...]
Back in 2006, Microsoft founder Bill Gates famously said that “content is king.” Although he’s not too far from the truth, content without context does not create additional value, neither for sales professionals or potential buyers.
Editor's Note: This month, we launched the 'Women in Sales' campaign highlighting thought leaders and interesting trends. As part of the campaign, Sales Development Specialist at LinkedIn Darya Slavina shares how she got into sales and tips on