In today’s ever-changing sales landscape, more and more of the B2B sales process is taking place on social networks, and the buzz around social selling is helping to propel that shift. As a growing number of sales teams work to roll
Let’s assume at this point you have started your social selling efforts. You have optimized your profile, strategically expanded your network, and know how and where to find potential prospects. Now it’s time to engage your prospects with relevant and timely
It is possible to have a career in sales without having a passion for it. You’ll find, though, that the most successful salespeople have a deep and abiding love for the sales process that goes beyond financial rewards. As McDonald’s founder
In a recent blog post, Andy Paul addressed the challenge of standing out in a hyper-competitive sales market. As science and technology progress, tech innovations that set products apart can be quickly copied by competitors. At the same time, buyers
In sales, we all know that making a cold call and sending a cold e-mail is both difficult and often has a low success rate. That’s why the Sales Development Representatives (SDR) are usually required to make a certain number of
Editor’s Note: Brandon is a Sales Product Consultant for LinkedIn, helping companies roll out and adopt best practices with LinkedIn's Sales Navigator. He has been in his current position for two years. We asked Brandon to share how he uses social
As the number of B2B buyers willing to respond to cold outreach dwindles and most conduct their business online, today’s top sales professionals are shifting their sales doctrine by embracing social selling through LinkedIn. To meet buyers’ demands, the savviest
Business to consumer e-commerce sales are expected to be nearly $1.7 trillion in 2015 and continue to grow at double digit rates for several more years. However, sales directly attributable to social media are just a small sliver of that overall number now.
People have different views of the real estate business, but I posit this: An underlying aspect of what we do on a daily basis as part of our business development is looking for links. I don't mean in the literal URL sense, but we meet someone, and we look for commonalities to build rapport and build toward the conversation of asking for business. So it seems counterintuitive to me that a group of individuals who often want to talk about their businesses (at times ad nauseum) intensely avoid a p
Imagine you check the news headlines one morning and the top story is about someone being arrested for a particularly heinous crime. Now imagine the criminal works in the same industry as you. Then imagine that the perp’s name is only
One of my favorite old Simpsons quotes highlights the importance of effective communication. It comes from the episode in which Homer accidentally gets his vocabulary expanded by listening to a subliminal tape. After he throws away the tape, Homer’s vocabulary shrinks
In today’s highly connected world, traditional sales tactics like cold calls and blind emails are going the way of dial-up Internet. Buyers today are more connected than ever, and more and more sales pros are forgoing the cliché of the “Always
Anyone who frequently eats at restaurants has encountered the too-persistent waiter. Before you’ve finished browsing the menu, he’s impatiently tapping his pen on his pad for your drink order. He brings the drinks, then interrupts your conversation to take the dinner
“It’s all fun and games until someone loses an eye.” You’ve heard this before, probably from a concerned parent or an overly cautious friend. You probably heard it around the same time you heard “THAT’S NOT A TOY!!!” or “GRAB AN
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