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Kurt Shaver of The Sales Foundry welcomes Julio Viskovich of HootSuite as he demonstrates how to Find and Connect with Prospects, Discover Content, and Measure Results.
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Today’s B2B buyers are tech-savvy and socially empowered. They also no longer look to sellers for information because that information is only a click — or a social connection — away. Do you doubt whether B2B buyers are changing the landscape of
One hundred years ago, some clown was sitting on the fence of his farm. He was grumbling about the fact that this new device called the phone was destroying communication and that he didn't have time for it. If someone wants to talk to him, they will come meet him [...]
LinkedIn is the key social selling tool in every seller’s toolkit. Because you can use LinkedIn to reach anyone in the world directly, does not mean you should.
Back in 2006, Microsoft founder Bill Gates famously said that “content is king.” Although he’s not too far from the truth, content without context does not create additional value, neither for sales professionals or potential buyers. A better way to sell is
There's been a long-standing debate over whether introverts struggle with the supposedly extroverted nature of sales. Social selling has renewed this debate within the context of social prospecting. Introverts and extroverts can offer unique perspectives on the social selling process and
Editor's Note: This month, we launched the 'Women in Sales' campaign highlighting thought leaders and interesting trends. As part of the campaign, Sales Development Specialist at LinkedIn Darya Slavina shares how she got into sales and tips on
With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, bui…
In our earlier piece '7 Ways Sales Professionals Drive Revenue With Social Selling,' We provided a high-level overview of the concept and principles of social selling. Since the publication of that eBook, social media has become even more central
There’s nothing like thumbing (or clicking) through a captivating business book that inspires you to aim higher in your career. The page turners listed below are sure to load up any social selling pro with insight, ideas and inspiration. So without
How can you tell if your sales strategy is legitimate – or if it’s worthy of a 'Zonk?” The contestants on Let's Make a Deal often do crazy things to earn cash and prizes. Thankfully, social sellers don't need to wear
78% of salespeople on social media outperform their not social counterparts, according to Forbes. It’s no doubt that social selling is important, but you need to do it right. While social media doe…
12 Tips To Smart Social Selling
Let's face it, none of this is new. It's the way we have always communicated. It's just that we now have new tools....
Fresh link juice can be hard to generate online, especially in social media. While SEO optimization is typically thought of as a marketing tool, it can also help salespersons enhance their profiles and attract more prospects. When prospects use LinkedIn’s search
It's All-Star Game time for baseball fans, who will flock to Minnesota next week for the MLB All-Star Game. Becoming an All-Star in baseball requires exceptional work in the first half of the season (and some degree of popularity -- it
Cold cases are black eyes within a police department. They are the cases that haunt detectives for years, but detectives are known to hold out hope for a break in the case. Sometimes it’s a new piece of evidence that provides new
In another professional life I used to work for Myspace. I often times tell people this means I have old-school social pedigree. In truth, I am a millennial; social permeates through my DNA. Millennials may not have grown up with social media
Sales is definitely a “what have you done for me lately” career. And chances are your existing customers showed all the appreciation they'll ever show when they signed your proposal – at least until they (hopefully) sign the next proposal. When is the last
The LinkedIn mobile app is widely regarded as the #1 app for sales professionals. But that doesn't mean it's the only useful app. If you’re looking to tap technology for all it’s worth, here are five more social selling apps you
Anyone can write a quick 'Great post' comment within a LinkedIn group or discussion -- but sales professionals need to be noticed for more than a passing acknowledgement. The goal here is to add additional insight to the discussion, gain feedback
The human brain is a multimodal learning device. Not all people process information the same way – and each person has a unique and complex system of thinking and understanding. Multimodal learning advocates for more than a one-size-fits-all approach, instead looking
The vast majority of networking is done in the wrong way, closing doors rather than opening them. Here are the 5 worst networking blunders professionals make.
Remember that networking is more about GIVING, than GETTING!
I deliver a lot of presentations and workshops related to social media and social selling. Usually I begin by surveying the audience with a number of questions, such as a show of hands from those who…