As anyone working in sales enablement can tell you, behavioural change is always a journey – never just an event. There’s no single action you can take to switch a global sales organisation from old-school techniques to social selling
We all know cold calling doesn’t work, and that’s where social selling is fast becoming a sales and marketing disruptor in the marketplace with many businesses reporting revenue from some of the major social networks. At the moment there are very
If you watched Saturday morning cartoons in the 80’s, you remember how weird the last thirty seconds of each episode could be. You’d have G.I. Joe battling COBRA all episode, blue and red lasers flying. Then the storyline would wrap up, and after the last commercial break
It’s a bright sunny day in the city of Metroburg. All seems peaceful. An elderly lady out for a stroll whistles a happy tune. Suddenly, a hero swoops down from the sky. Landing in front of the startled woman, cape billowing
Professionals in all industries are embracing social media as a networking tool, and the financial services industry was among the first. According to research conducted by LinkedIn and FTI Consulting, seven out of ten financial advisors are using social networks
Around Valentine’s Day, many of us get caught up in winning the affection of that special someone. There is no shortage of ways to show how special you think that person is. As noted love expert Cogsworth the Clock observed in
Sales management is more challenging than ever – buyers have changed dramatically, technology is complicated, and the pathways sellers have available to use when trying to connect with buyers are infinite.
This is especially true in social selling. It’s a “hot topic”
There are final decision makers within every team. Even if a sales rep wins approval from the rest of the buying committee, sometimes the fate of the project rests solely with the most senior executives. They are the visionaries, tasked with
Making a cat’s cradle is one of the cooler tricks you learn as a kid. There’s always that one kid with an older sibling who knows the secret to making it work. They wind string around their fingers, seemingly at random,
There’s a digital revolution going on in the sales profession. Buyers are circumventing the traditional sales process. They are avoiding cold outreach, doing their own research, even networking with each other. Buyers no longer need sales professionals. Rather, they rely on
Seventy percent of LinkedIn members come from outside the US, with 84 million living in Europe. Today we are happy to announce that Sales Navigator is now available in French, Spanish, German, Dutch, Italian and Portuguese. This expansion enables our European
The era of social selling is upon us, and the companies that have embraced it are seeing major results. Sales representatives, sales leadership and marketing teams each play a part in converting leads to customers by interacting with them via social
When it comes to LinkedIn’s Premium subscriptions, people tend to ask “What’s all the fuss about?” I could tell you all about the benefits of Premium, but a picture is worth a thousand words, so let me show you what makes a Premium experience so powerful,
It’s possible to have a career in sales without really loving it. But it’s easier to have a long and successful career if you have a passion for it. We asked five experts in the profession what first attracted them to
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Creating engaging newsletters with your curated content is really easy.