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Grande Guides - Marketing Automation | Demand Generation | Eloqua

Grande Guides - Marketing Automation | Demand Generation | Eloqua | Social Selling:  with a focus on building business relationships online | Scoop.it

If you're not familiar with our award-winning series, our Grande Guides are designed to bring needed knowledge and the hot topics impacting modern marketing and sales – all in the time it takes to swallow down your breakfast. Inside you'll find tips, firsthand expertise and tools.

 

Today, we tackle social selling and, more importantly, how to do it. Leading us on our adventure is sales aficionado, Craig Rosenberg – aka, The Funnelholic. We'll also be helped along the way by leading social seller, S. Anthony Iannarino, and many other social selling pros. So grab a bagel and let's get started!

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Social Selling:  with a focus on building business relationships online
About establishing and cultivating business relationships online. Also covering lead generation, prospecting, business networking, and social CRM (sCRM).
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Why Your Company Needs to Think Bigger Than Social Selling

Why Your Company Needs to Think Bigger Than Social Selling | Social Selling:  with a focus on building business relationships online | Scoop.it
Editor’s Note: In this series, we feature quick and tactical social selling tips from thought leaders in the profession. Today’s contributor is Social Centered Selling President and Social Selling Advisor Barb Giamanco.

If positive change is what you want, then placing
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Are You Throwing a Block Party for Your Buyers?

Are You Throwing a Block Party for Your Buyers? | Social Selling:  with a focus on building business relationships online | Scoop.it
The neighborhood block party is one of the cooler summer traditions. Neighbors get together, strangers become friends, and the neighborhood becomes a tighter-knit community. But block parties don't just spring up. They take coordination from a proactive host. And when it's
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3 Real World Strategies Companies Are Using to Make Social Selling Stick

3 Real World Strategies Companies Are Using to Make Social Selling Stick | Social Selling:  with a focus on building business relationships online | Scoop.it
As a sales leader, you have most likely heard some amazing success stories from organizations who have adopted social selling. In industries from consumer goods to enterprise-level software, organizations who make a fundamental shift to a social selling mindset see increased
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Why Using a Trusted Name Facilitates Better Buyer-Seller Relations

Why Using a Trusted Name Facilitates Better Buyer-Seller Relations | Social Selling:  with a focus on building business relationships online | Scoop.it
Imagine you are shopping online for a new Bluetooth headset. You search for deals and find the perfect model on Amazon.com. But then you notice that it’s also available on a site called “Joe’s House of Elektronik Stuf.” Even better, instead
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Give Your Rookies Some Bounce

Give Your Rookies Some Bounce | Social Selling:  with a focus on building business relationships online | Scoop.it
In the NBA, a coach wouldn’t think of giving a first round draft pick a ball with no air to practice.

In sales, it’s often the case that those newest to the job – those that we’ve poured in hours and budgets
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Sales Navigator How-To: Use Social Selling to Engage Key Accounts

Sales Navigator How-To: Use Social Selling to Engage Key Accounts | Social Selling:  with a focus on building business relationships online | Scoop.it
LinkedIn Sales Navigator is a platform built specifically for the modern sales professional.  It’s a powerful social selling tool, designed to make it easier for you to find high-quality leads and engage them with insightful, relevant messages.

With Sales Navigator’s functionality, it
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Evernote's Web Clipper Now Works Better with Gmail, YouTube, Amazon and LinkedIn

Evernote's Web Clipper Now Works Better with Gmail, YouTube, Amazon and LinkedIn | Social Selling:  with a focus on building business relationships online | Scoop.it
Evernote’s Web Clipper extension is a great way to save clips from the web to your Evernote account, and now it works a lot better with Gmail, LinkedIn, YouTube, and Amazon. Better still, the Clipper can now grab attachments from Gmail.
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Why Social Selling Professionals Should Celebrate Two Declarations of Independence This Weekend

Why Social Selling Professionals Should Celebrate Two Declarations of Independence This Weekend | Social Selling:  with a focus on building business relationships online | Scoop.it
The Declaration of Independence that formed our nation was an end and a beginning: It was the end of oppressive British rule and the beginning of a free nation that could seek a better form of government.

As a sales professional, you
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donhornsby's curator insight, July 3, 6:41 AM

(From the article): Now that we’re a few years into the social selling revolution, the results are undeniable. Social selling is better for buyers: Instead of viewing the interaction as an unwanted intrusion, 64% of B2B buyers appreciate it when a sales person contacts them with relevant information. Social selling is better for the sales profession: It allows salespeople to be seen as valued, problem-solving allies.

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3 Steps to Launch a Successful Social Selling Revolution

3 Steps to Launch a Successful Social Selling Revolution | Social Selling:  with a focus on building business relationships online | Scoop.it
I firmly believe in the power of digital media to disrupt the status quo and drive innovation towards better business outcomes. This digital revolution creates new challenges and opportunities alike—and as the Global Head of Digital Strategy, it often falls at
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Social Selling Tips of the Week: Build Your Reputation

Social Selling Tips of the Week: Build Your Reputation | Social Selling:  with a focus on building business relationships online | Scoop.it
“You can’t buy a good reputation; you must earn it.” –Harvey Mackay

Harvey Mackay is a best-selling author and businessman, and also a prototypical social seller. He began his career with a Bachelor’s Degree in History, selling envelopes for a small Minneapolis
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Your Playbook for Connecting with Each Member of the Buying Committee

Your Playbook for Connecting with Each Member of the Buying Committee | Social Selling:  with a focus on building business relationships online | Scoop.it
Today, the average B2B purchase involves more than five decision makers. For sales pros, this means 'getting to power' is no longer enough. People constantly change jobs and titles, and new people can be brought into decisions without notice. This means
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Social Selling Tips of the Week: Get into Gear

Social Selling Tips of the Week: Get into Gear | Social Selling:  with a focus on building business relationships online | Scoop.it
If you learned to drive a manual-transmission car when you were a kid, you probably approached your first lesson with a mix of excitement and terror. When you stop on your first steep hill, the terror usually wins out. You push
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Social Selling Tips for Success: Sell to Your Audience

Social Selling Tips for Success: Sell to Your Audience | Social Selling:  with a focus on building business relationships online | Scoop.it
The advent of social networks has changed the rules of the sales game. Customers used to seek advice from a salesperson before they made a purchase. They are now more likely to use their social networks to get recommendations.

If you want
Anita Windisman's insight:

From the article:  studies show that 79% of sales people who use social media outsell their peers.

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Sales Navigator: Set Your Team Up to Win with the Right Equipment

Sales Navigator: Set Your Team Up to Win with the Right Equipment | Social Selling:  with a focus on building business relationships online | Scoop.it
About the Author: Greg Davis is the North American Director of Sales for LinkedIn’s Sales Solutions – Financial Services. His passions are for people, culture, and customers, and he appreciates the deep relationships the last 20 years in sales have allowed him
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Social Selling Tips of the Week: Make the Jump

Social Selling Tips of the Week: Make the Jump | Social Selling:  with a focus on building business relationships online | Scoop.it
On May 20, 1999, Robbie Knievel revved up his motorcycle and prepared to attempt the impossible: a death-defying 230-foot jump across the Grand Canyon. As Robbie headed up the ramp, there were two ways the story could unfold. Either he would
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Ask the Expert: Barb Giamanco on Working Smarter and Faster

Ask the Expert: Barb Giamanco on Working Smarter and Faster | Social Selling:  with a focus on building business relationships online | Scoop.it
We are kicking off a new series of “Ask the Expert” blog posts, featuring interviews with social selling thought leaders and influencers. In the series, we will ask these proven sales professionals for practical advice you can use to reap more
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Social Selling Tips: How to Sell When Your Prospects Aren’t Social

Social Selling Tips: How to Sell When Your Prospects Aren’t Social | Social Selling:  with a focus on building business relationships online | Scoop.it
Editor’s Note: In this series, we feature quick and tactical social selling tips from thought leaders in the profession. Our first contributor is Heinz Marketing, Inc. President Matt Heinz.

One of the first steps to social selling is finding and
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Social Selling Tips of the Week: Stay Classy

Social Selling Tips of the Week: Stay Classy | Social Selling:  with a focus on building business relationships online | Scoop.it
There is no shortage of negative sales stereotypes in popular culture. We’ve all seen the cheesy used car salesman with his, “What’s it gonna take to get you into this car today?” We’ve also seen plenty of
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Don’t Be a Social Selling Wallflower

Don’t Be a Social Selling Wallflower | Social Selling:  with a focus on building business relationships online | Scoop.it
Body text: Editor’s Note: This post was originally published by Matthew Hands on the LinkedIn publishing platform, and has been re-purposed for your reading pleasure on this blog.

How to Stay Engaged, Relevant, Up-to-Date, and Top-of-Mind

Picture this: You’ve been invited to
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3 Common LinkedIn Lead Generation and Engagement Approaches That Do Not Work Anymore & What You Should Do Instead

3 Common LinkedIn Lead Generation and Engagement Approaches That Do Not Work Anymore & What You Should Do Instead | Social Selling:  with a focus on building business relationships online | Scoop.it
LinkedIn lead generation and engagement approaches that worked 5 years ago when I founded my firm, Get LinkedIn Help, are only working with minimal results today. The buying process has changed drast…
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Sales Navigator How-to: Spotlight Warm Leads and Hot Opportunities on LinkedIn

Sales Navigator How-to: Spotlight Warm Leads and Hot Opportunities on LinkedIn | Social Selling:  with a focus on building business relationships online | Scoop.it
As social selling rapidly becomes the new norm for the sales profession, salespeople are discovering LinkedIn’s potential to connect them with prospects and clients. Studies show that 96% of salespeople use LinkedIn at least once a week to prospect
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Shorten the Path to Success by Building a High-Quality Pipeline

Shorten the Path to Success by Building a High-Quality Pipeline | Social Selling:  with a focus on building business relationships online | Scoop.it
As a sales professional, you know business can be unpredictable. One month you’re closing multiple deals; the next month you’re struggling to hit quota. There are times when you get a flood of leads and times when that flood is reduced
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How Sales Navigator Changed the Game for My Team

How Sales Navigator Changed the Game for My Team | Social Selling:  with a focus on building business relationships online | Scoop.it
About the Author: Greg Davis is the North American Director of Sales for LinkedIn’s Sales Solutions – Financial Services. His passions are for people, culture, and customers, and he appreciates the deep relationships the last 20 years in the sales
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Social Selling: Craft Perfect LinkedIn Messages Using Network Profiles

Social Selling: Craft Perfect LinkedIn Messages Using Network Profiles | Social Selling:  with a focus on building business relationships online | Scoop.it
About the Author: Jack Kosakowski is quite possibly the most passionate man in social selling. He lives and breathes it as Regional Sales Manager for Act-On Software, and as Social Sales Advisor for Chill Puck. His content seems to be
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How I Get a 50% Return on InMails

How I Get a 50% Return on InMails | Social Selling:  with a focus on building business relationships online | Scoop.it
After doing multiple webinars for LinkedIn on this very topic, I thought I'd put it on 'paper' and share tips on successful best practices on how I achieve a 50% return on InMails. And no, in no way am I paid or sponsored by LinkedIn for this post.First off, I have LinkedIn's Sales Navigator. If you're in sales and prospect (or want to start) on LinkedIn, this subscription is a must. It's truly the best money I budget for myself and my team, hands down. 90% of my prospecting comes from LinkedIn;
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