Social media is no longer about what someone had for lunch. Social media is more than just people complaining about their shoddy Internet connections or their constantly crashing software applications. Social media is more than just listening to a brand’s senseless new promotion. Social media is more than just a trivial tool of the self-absorbed and treating it that way will leave you out in the cold. Social media is now a powerful communication platform and communication will always be at the heart of selling.
The Point is: Using social media to sell = increased profits.