The traditional act of selling solutions is no longer viable.In a recent post by John Jantsch of Duct Tape Marketing, he makes a strong point that the Internet has dramatically changed the way we sell. He asks, “Has the Internet made the salesperson an unnecessary cost?”
It used to be a salesperson’s job to find out what the customer needed or wanted and provide solutions for those desires. Today’s consumer is savvy and has access to every kind of data needed to make their own decisions–they arrive at their own solutions. What’s more is they’re socially-empowered to collect and share their experiences on Social networks.