Social Selling: with a focus on building business relationships online
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Social Selling:  with a focus on building business relationships online
About establishing and cultivating business relationships online. Also covering lead generation, prospecting, business networking, and social CRM (sCRM).
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Does Cold Calling Still Work? | The Sales 2.0 Advocate

Does Cold Calling Still Work? | The Sales 2.0 Advocate | Social Selling:  with a focus on building business relationships online | Scoop.it

Mike Volpe (HubSpot’s CMO), Ken Krogue (insidesales.com’s President) and I will engage in a live Google + Hangout debate on this popular topic on Wednesday January 30 at 11 AM PST. To join us and watch online, visit our host’s Google + page (Software Advice’s Managing Editor Derek Singleton.)

 

Anita Windisman's insight:

According to Connect and Sell 2012 Study, 97% of the time cold  calls do not work!  Enter "Social Selling" as your alternative!

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B2B Sales and Marketing in Transition - What's working?

B2B Sales and Marketing in Transition - What's working? | Social Selling:  with a focus on building business relationships online | Scoop.it

This three part blog series started with a guest post on the evolution of marketing and PR, by PR-consultant-turned-inbound-marketer Ellie Becker.

 

The series continued with a post entitled, B2B Sales in transition, who Needs Salespeople on the changing perceptions and realities of the sales role in the B2B buying process with Mike Bosworth.

The series concludes with a review of what's working in existing sales and marketing methods and the necessary changes in sales training and enablement to build the sales force of the 21st century.

This is not meant to be an exhaustive list, but if you get all of these right, you will be in a great place as a seller or marketer.

 

But consider these cold calling statistics:
-200 million Americans have registered their number on the FTC do not call list.

-Doesn't work 90.9% of the time (Harvard Business Review)

-Costs at least 62% more per lead (HubSpot, The State of Inbound Marketing)

-Has a rate of less than 2% of phone calls resulting in a meeting (Leap Job)

-88% of buyers will have nothing to do with cold callers (Huthwaite)

-94% of buyers couldn’t remember a single prospector or message they had received during the last two years (Huthwaite)

 

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