This three part blog series started with a guest post on the evolution of marketing and PR, by PR-consultant-turned-inbound-marketer Ellie Becker.
The series continued with a post entitled, B2B Sales in transition, who Needs Salespeople on the changing perceptions and realities of the sales role in the B2B buying process with Mike Bosworth.
The series concludes with a review of what's working in existing sales and marketing methods and the necessary changes in sales training and enablement to build the sales force of the 21st century.
This is not meant to be an exhaustive list, but if you get all of these right, you will be in a great place as a seller or marketer.
But consider these cold calling statistics:
-200 million Americans have registered their number on the FTC do not call list.
-Doesn't work 90.9% of the time (Harvard Business Review)
-Costs at least 62% more per lead (HubSpot, The State of Inbound Marketing)
-Has a rate of less than 2% of phone calls resulting in a meeting (Leap Job)
-88% of buyers will have nothing to do with cold callers (Huthwaite)
-94% of buyers couldn’t remember a single prospector or message they had received during the last two years (Huthwaite)