Content marketing has been and continues to be one of the fastest growing and most relevant strategies for B2B marketers in the last decade. But wait—before you click away, this post isn’t a generic list of content tips for marketers. We’re here to talk about how sales professionals who are adapting and developing their social selling strategy have a vested interest in heeding advice formerly reserved for marketers.
For every new initiative in sales and marketing, there’s a pioneer who leads the pack by example. Whether that person a sales leader or a motivated team member, he or she should also take responsibility for the careful implementation and iterative improvement of the new strategy.
No two financial advisors are the same. That’s especially true at Wells Fargo Advisors, where our financial advisors run their own businesses, develop their own approach, and follow their own preferences.
Every business needs a strong brand to stand on—you need to be known for something, and you need to deliver on those expectations. It can’t just be a slogan, it has to be something you act on and really put into practice.
When we seek advice, we’re naturally drawn towards finding out what we should be doing. What’s the fast track to sales success? What tip can take me to the next level? What best practices can put me ahead of my peers?
For salespeople today, the rolodex and the cold call are relics of the past. The rise of software, mobile and social media has given birth to new sales strategies that give sales professionals a leg up in locking in deals.
The new sales funnel is complex, and it’s going to stay that way. The combination of new pipeline development sources, shifting consumer behavior, independently savvy buyers, and the growth of consumption-based revenue models demand that sales teams continually—and consistently—do more with less in order to exceed quotas and foster growth.
Data, metrics, and analytics are imperative for a successful marketing and sales strategy in 2016. But choosing what data to collect and figuring out how to effectively analyze and act on that data isn’t an easy job—nor is it a one-time effort.
You already know that your network is your professional lifeblood. It’s how you establish your reputation, find new opportunities, and get worthwhile referrals. But do you know how to get the most out of your relationships to win and sustain new business?
What’s the role of B2B marketing when social selling helps sales reps take more ownership of the bottom of the funnel? Here’s how to make the changing relationship between the two teams work better for everyone…
Not long ago, our eBook took down the cold call once and for all. It was a popular, but nevertheless controversial moment in the history of sales. But it wouldn’t be right to tell hardworking sales professionals to stop cold calling without offering actionable alternatives.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.