The field of social media is a burgeoning area of communication, and one that educators cannot ignore. Facebook, Twitter, LinkedIn, Diigo, GooglePlus – these platforms for communication are not going to go away; and while there is a great deal of negative media surrounding their use, they can be harnessed to create myriad possibilities for schools as learning communities. Current research only proves the dominance of Social Media as a modern communication medium: http://blog.nielsen.com/nielsenwire/social/
From the layman users to businesses, almost everyone is part of the online social ecosystem. Now, the education industry seems to be picking pace as things are getting social in schools and universities.