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"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist

"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist | Social Networking is Internet Marketing | Scoop.it

I'm in Turkey this week to speak at Brand Week Istanbul. I always love seeing how things are merchandized, marketed, and sold in different countries.

 

... It struck me how the bazaar is a metaphor for marketing in general. Every brand is trying to capture consumer’s attention in a world as cluttered as the Grand Bazaar. Marketers sometimes act as if shouting is the only way to get a message across. When every brand shouts, it can seem like the only solution is to shout louder.

 

Seth Godin coined this model as “Interruption Marketing” in the late 90s (and wrote the book “Permission Marketing” as an antidote). I stumbled across a classic Seth Godin interview in Fast Company from 1998:

“Marketing is a contest for people’s attention. Thirty years ago, people gave you their attention if you simply asked for it. You’d interrupt their TV program, and they’d listen to what you had to say. You’d put a billboard on the highway, and they’d look at it. That’s not true anymore. This year, the average consumer will see or hear 1 million marketing messages – that’s almost 3,000 per day. No human being can pay attention to 3,000 messages every day....


Via Jeff Domansky
EJ Morris's insight:

Sorry to interrupt you ...   but,  what are the symptoms of someone having a Heart Attack .. ?

 

Thanks ...( and, now ...  No More Interruptions from me ! )

http://stg.do/I0Md

 

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Jeff Domansky's curator insight, November 11, 2013 2:54 AM

Thoughtful post on the folly of interruption marketing from Tom Fishburne.

malek's curator insight, November 11, 2013 9:06 AM

Like TV: "We interrupt this houselold to present this wonderful commercial"

Really Useful Train's curator insight, November 23, 2013 9:15 AM

If only it worked like this all the time 

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EJ Morris Erie PA - Photography Studio - Inducted into Hall of Fame

EJ Morris Erie PA - Photography Studio -  Inducted into Hall of Fame | Social Networking is Internet Marketing | Scoop.it
EJ Morris is the best Erie PA Photographer ,EJ Morris Master Photographer inducted into Hall of Fame
EJ Morris's insight:

Subscribe to the EJ Morris Newsletter for the latest " Look Youthful- Feel Younger" updates and Special Prices

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15 Essentials to Creating a Trust-Boosting YouTube Profile Page

15 Essentials to Creating a Trust-Boosting YouTube Profile Page | Social Networking is Internet Marketing | Scoop.it

With trust being such an integral part of marketing, video is almost a necessity and should be a part of any well-rounded campaign.This leads us to a very important question. How do you create a trust-boosting YouTube profile page?In this post, I’ll cover some essential elements your YouTube page should have as well as some practical tips for engaging your viewers....


Via Jeff Domansky
EJ Morris's insight:
Creating and maintaining Trust is  a vital part of a successful you-tube video channel - building a personal  video identity stating  your mission  is essential  for people to get to know, like and trust you.. meet EJ Morris here      
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Jeff Domansky's curator insight, July 8, 10:50 AM

Did you know that more than 500 million hours of videos are watched on YouTube each day? That’s mind-boggling! Neil Patel shows how to build a trust inducing YouTube profile.

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Janet Vasil's curator insight, July 10, 10:58 AM
Trust is an important quality in business and life and video can go a long way toward building trust in you and your product or service. Neil Patel shows you how to make your YouTube profile promote trust among your viewers.
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See EJ Morris' Business Marketing Profile -  Free Internet Marketing Websites

See EJ Morris' Business Marketing Profile -  Free Internet Marketing Websites | Social Networking is Internet Marketing | Scoop.it
Small business owner marketing profile for EJ Morris.
EJ Morris's insight:
IBO toolbox has the best internet self-promotion and marketing tools.. and they are all Free !   Get your free websites today !
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16 Content Curation Tools Which Can Streamline Your Efforts #contentcuration 

16 Content Curation Tools Which Can Streamline Your Efforts #contentcuration  | Social Networking is Internet Marketing | Scoop.it
Effective content curation can compliment your content marketing process while also boosting your social presence. Here are some of the best tools to help.

Via Brian Yanish - MarketingHits.com
EJ Morris's insight:
Content curation rates near the TOP for the viral marketing EDGE  .. lead generation  can benefit the most when creatively added to content  ... go Listen to my marketing manager, AMBER     
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Brian Yanish - MarketingHits.com's curator insight, May 2, 3:17 PM

As a long time Scoop.it user I find content curation helps to driver more traffic to my website and brand. See my topic here http://www.scoop.it/t/marketinghits and on my website here http://marketinghits.com/blog/

Volkmar Langer's curator insight, May 4, 6:42 AM
These tools are also brilliant for your personal learning network #PLN #PLE
Oskar Almazan's curator insight, May 8, 8:44 AM
The vast majority of marketers, agencies and social media managers still manage their social media efforts with spreadsheets and bookmarks. Instead of starting from scratch each morning – technology can help you curate content faster than ever before.
 
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Why These Marketing Videos Went Viral

Why These Marketing Videos Went Viral | Social Networking is Internet Marketing | Scoop.it
Discover techniques and tools for accelerating website success. Gain professional insights on search marketing, internet advertising, web design and more
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Why Staged.com is THE best Lead Magnet for Network Marketers .. ( IE. Stem Cell and Oxygen searches)

Why Staged.com is THE best Lead Magnet for Network Marketers .. ( IE. Stem Cell and Oxygen searches) | Social Networking is Internet Marketing | Scoop.it
Here is why the Staged.com suite of Smart Tools makes such a powerful "Zero-Rejection" Lead Magnet for you to grow your Network Marketing business.
EJ Morris's insight:
Thumbs UP !  Staged attracts video viewers and fresh ,targeted leads interested in Stem Cells and Oxygen drops. Entertain and build your lead database with Staged.. get Staged for free here ==>  http://www.Staged.com/ejmorris
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EJ Morris Adult Stem Cell Nutrition and Stem Cell Blogs

EJ Morris Adult Stem Cell Nutrition and Stem Cell Blogs | Social Networking is Internet Marketing | Scoop.it
Adult Stem Cells can repair sick people,injured and sick dogs and horses.Best prices for stem cell nutrition.
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Facebook will soon tell you what food is healthier in your photos

Facebook will soon tell you what food is healthier in your photos | Social Networking is Internet Marketing | Scoop.it
Facebook will soon 'see' objects in a photo just like humans. The three step process consists of algorithms piecing the image together, outlining shapes of objects and then accurately labeling them.
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8 Lies About Content Marketing You Probably Believe

8 Lies About Content Marketing You Probably Believe | Social Networking is Internet Marketing | Scoop.it
The world of content marketing is full of more horse hooey than an Alberta barn. Like other great lies, many of these half-truths and misleading ideas sound pleasant to the ears and come packaged as good advice from influential people. How many of these popular lies have you fallen victim to? 1. “Your best work […]

Via Simply Friday, Sharon Hurley Hall, Melanie Kissell
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Bill Gassett's curator insight, February 17, 2014 9:43 PM

This is an excellent article about marketing your content. The article discusses some of the misconceptions that are spread on the internet about content creating and distribution.

Marilyn Moran's comment, March 1, 2014 5:35 PM
Whoever made the graphic used the logo of the band White Lies. I like them very much so I'm not sure how I feel about that. haha
Marilyn Moran's comment, March 2, 2014 10:01 AM
The only offense is that more people don't know about their talent. Anyways, it's all good Marty! :)
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Facebook Ads Strategy: How Marketers Need to Alter Their Techniques

Facebook Ads Strategy: How Marketers Need to Alter Their Techniques | Social Networking is Internet Marketing | Scoop.it
Social Media Marketing Podcast 190. In this episode Rick Mulready will explore what's changed with Facebook ads and new ad strategies that work.

Via Scott McElreath
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Leila Anzabi's curator insight, March 27, 2016 3:02 PM
A lot has changed in Facebook advertising over the past year. You can now upload your email list and create a targeted audience out of them, or you can retarget people coming to your website and landing page. Now you can set up an advertisement that targets people interested in x and y and exclude people interested in z. There are also new ad types, video and carousel being the two biggest. Since so much video is being consumed on Facebook, its great for advertisers. Videos automatically start playing when it comes on the newsfeed, however it is muted. If you use a video add, you have 10 seconds to visually catch the audience's attention for them to listen to it. A carousel ad has multiple images that link to different sites. For instance, you can send them to different posts on your website (Instagram ad, Facebook ad, youtube ad, etc) and see which performs better. Instagram is a lifestyle platform, so you want to make sure your content reflects that and is different than what you post on Facebook. Follow the 20% rule. You shouldn't have more than 20% text on your image. 
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How Much Data is Created on the Internet Each Day?

How Much Data is Created on the Internet Each Day? | Social Networking is Internet Marketing | Scoop.it
It is amazing the amount of data internet users are creating each day! A large majority of data is created by individual users via social media.
EJ Morris's insight:

These Data numbers really make you wonder what would happen in the state of an Internet collapse or takeover ? Are there any options to surviving  " Life After the Internet"?

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Merry Christmas VIDEO and a Happy Networking 2016 !

Merry Christmas VIDEO and a Happy Networking 2016 ! | Social Networking is Internet Marketing | Scoop.it
EJ Morris's insight:

I Hope to Meet You "Over the TOP"  in 2016.  Never Give UP !

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23 Social Networking Statistics That Will Blow Your Mind

23 Social Networking Statistics That Will Blow Your Mind | Social Networking is Internet Marketing | Scoop.it
We spend that much time on Facebook? And post that many photos every minute? Read on for 23 social networking statistics that will blow your mind.
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The statistics are staggering, especially the number of Photos Posted per MINUTE on Facebook.

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Free Images for Blogs and Marketing (39 sites)

Free Images for Blogs and Marketing (39 sites) | Social Networking is Internet Marketing | Scoop.it
Free images for blogs and marketers. I have collected a bunch of sites that give you free images for commercial use. Check it out regularly as we add sites

Via TechinBiz
EJ Morris's insight:
This is a great visual marketing reference... take a look at the free images !
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Anthippi Harou's curator insight, July 10, 3:30 AM
A bunch of amazing sites with free photos to use for blogging or classroom purposes!
Everett Bowes's curator insight, July 10, 4:15 AM

Great resources, especially Pixabay which I use daily.

Everett Bowes's curator insight, July 10, 4:15 AM

Great resources, especially Pixabay which I use daily.

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Twitter's Given their Apps a Major Overhaul - Here's What's Been Updated

Twitter's Given their Apps a Major Overhaul - Here's What's Been Updated | Social Networking is Internet Marketing | Scoop.it
Twitter has unveiled a re-design of their apps, including several functional changes.
Via Brian Yanish - MarketingHits.com
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Facebook to hire thousands of people to monitor violent videos

Facebook to hire thousands of people to monitor violent videos | Social Networking is Internet Marketing | Scoop.it
Facebook has promised to hire thousands of human reviewers to police violent and illegal posts after widespread criticism of the social network's failure to censor content.

Via Brian Yanish - MarketingHits.com
EJ Morris's insight:
Facebook is  accepted  viral communication  =====> Let's connect Facebook and You-tube and Create THIS =====>
http://vid.staged.com/k9Yp
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5 Video Storytelling Tools For Camera Shy Entrepreneurs

5 Video Storytelling Tools For Camera Shy Entrepreneurs | Social Networking is Internet Marketing | Scoop.it

2017 is the year of video marketing. According to HighQ & Digital Information World, online video will account for 74% of all web traffic. 500 million people are watching Facebook videos every day. If your lack of video creation skills has been holding you back, it’s time to take a leap of faith.

I asked Ali Mirza, a Digital Marketing Strategist and a Growth Hacker, to list affordable and usable tools for video storytelling. According to Ali, for your business to gain the visibility and success it deserves, you need to master these five video tools. With these tools, you can create compelling stories without being on the camera....


Via Jeff Domansky
EJ Morris's insight:
Some Videos tell a story. Some videos entertain. Some videos educate.  Many videos Inspire attention and action.

Share some videos today ..*** Did you see this Mind Blowing Video showing  the 10 Best optical Illusions?  http://vid.staged.com/7NPs
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Jeff Domansky's curator insight, April 17, 5:44 PM

Camera shy? Here are five useful tools to create video without going on camera.

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Is Longer Really Better? How Focused and Comprehensive Content Ranks Better

Is Longer Really Better? How Focused and Comprehensive Content Ranks Better | Social Networking is Internet Marketing | Scoop.it

Is longer really better? Is it worth it? Are you wasting your time?


Then, I’m going to give you a surefire formula for not wasting your time when you write articles — a powerful method that will make your articles rank on top.


This article isn’t for the faint of heart. It wasn’t easy to write, wand it might not be easy to read.


But if you’re ready to stop wasting time, start ranking high, and move your content marketing method to the next level, read on....


Via Jeff Domansky
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donhornsby's curator insight, March 17, 10:19 AM
In summary, there is no law that says your content must be a certain length in order to rank higher. A lot of content marketers spend a plenty of time creating content. And that’s good! But is length the only thing we should be targeting when we create this content? No. The data suggests that your content needs to have three characteristics: The content should be deep. The content should have comprehensive coverage. The content should be focused on the topic (keyword) you want to rank for. When you create content with those three characteristics, you might find yourself writing a 4,000-word article. Or it might be 1,000. Either way, it’s going to be good.
 
globephysicist's comment, March 18, 2:19 AM
thanks
takecrushed's comment, March 20, 5:50 AM
it is really good
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3 Video Storytelling Tools for Social Marketers : Social Media Examiner

3 Video Storytelling Tools for Social Marketers : Social Media Examiner | Social Networking is Internet Marketing | Scoop.it

Do you want to create social media videos for your business?

Is your lack of video creation skills holding you back?

The right apps make it easy to produce social videos by yourself in minutes.

In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos....


Via Jeff Domansky
EJ Morris's insight:
Thanks.. those are 3 fantastic video storytelling marketing tools. Here's one more Video software tool to check out ...  http://vid.staged.com/7pFr
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Jeff Domansky's curator insight, October 24, 2016 10:38 PM

Three video storytelling tools to check out: Adobe Spark, Animoto and YouTube Director. Each one is easy to use and creates reasonable video quality.

P.j. Germain's curator insight, October 25, 2016 3:42 PM

#marketing #storytelling

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Facebook launches Marketplace, a friendlier Craigslist

Facebook launches Marketplace, a friendlier Craigslist | Social Networking is Internet Marketing | Scoop.it

450 million people already visit “buy and sell” Groups on Facebook each month, and now the company is launching a whole tab in its app dedicated to peer-to-peer shopping.

Facebook Marketplace lets you browse a relevancy-sorted feed of things to buy from people who live nearby, and quickly list your own stuff for sale. Integration with Facebook Messenger lets you haggle or arrange a meet-up, and you know more about who you’re dealing with than on anonymous sites like Craigslist thanks to Facebook’s profiles.


Via Brian Yanish - MarketingHits.com
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Podcasts Archive - DigitalMarketer

Podcasts Archive - DigitalMarketer | Social Networking is Internet Marketing | Scoop.it
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Leverage the marketing power of FaceBook !
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Steve Jobs - Inspirational Speech "If today were the last day of my life"

Steve Jobs - Inspirational Speech "If today were the last day of my life" | Social Networking is Internet Marketing | Scoop.it
My favourite quote from Steve Jobs. A tribute for one of the greatest innovators this world has ever seen. RIP Steve Jobs.
EJ Morris's insight:
Leverage the power of social networking to Market and Brand yourself. Build your "tribe" and accomplish what you most Love in Life!
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How to Pin Your Facebook Carousel Ad as a Page Post : Social Media Examiner

How to Pin Your Facebook Carousel Ad as a Page Post : Social Media Examiner | Social Networking is Internet Marketing | Scoop.it
Do you want more organic traffic from Facebook? Discover how to drive organic traffic by pinning a Facebook carousel ad to your page as a post.
EJ Morris's insight:
Great  "inside" info ! Leverage  powerful  Facebook  traffic and marketing with creative , and low cost  Carousel Ads. I'll add this  Facebook Tip to my marketing  weapons    http://EJMorris.com
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The Secret behind Twitter's Limits on Following Others

The Secret behind Twitter's Limits on Following Others | Social Networking is Internet Marketing | Scoop.it
What are Twitter's Following Limits? And how you can use Staged.com to painlessly grow your Twitter Account to generate leads and traffic.
EJ Morris's insight:

Tweet...==> Tweet

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Top 10 Quotes from Day 1 of the World Stem Cell Summit (#WSCS15) | BIOINFORMANT, Your Global Leader in Stem Cell Market Research

Top 10 Quotes from Day 1 of the World Stem Cell Summit (#WSCS15) | BIOINFORMANT, Your Global Leader in Stem Cell Market Research | Social Networking is Internet Marketing | Scoop.it
EJ Morris's insight:

Where does Stem Cell Nutrition fit into the Stem Cell's for Wellness discussion ??

http://EJrecommends.com

 

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