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"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist

"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist | Social Networking is Internet Marketing | Scoop.it

I'm in Turkey this week to speak at Brand Week Istanbul. I always love seeing how things are merchandized, marketed, and sold in different countries.

 

... It struck me how the bazaar is a metaphor for marketing in general. Every brand is trying to capture consumer’s attention in a world as cluttered as the Grand Bazaar. Marketers sometimes act as if shouting is the only way to get a message across. When every brand shouts, it can seem like the only solution is to shout louder.

 

Seth Godin coined this model as “Interruption Marketing” in the late 90s (and wrote the book “Permission Marketing” as an antidote). I stumbled across a classic Seth Godin interview in Fast Company from 1998:

“Marketing is a contest for people’s attention. Thirty years ago, people gave you their attention if you simply asked for it. You’d interrupt their TV program, and they’d listen to what you had to say. You’d put a billboard on the highway, and they’d look at it. That’s not true anymore. This year, the average consumer will see or hear 1 million marketing messages – that’s almost 3,000 per day. No human being can pay attention to 3,000 messages every day....


Via Jeff Domansky
EJ Morris's insight:

Sorry to interrupt you ...   but,  what are the symptoms of someone having a Heart Attack .. ?

 

Thanks ...( and, now ...  No More Interruptions from me ! )

http://stg.do/I0Md

 

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Jeff Domansky's curator insight, November 11, 2013 2:54 AM

Thoughtful post on the folly of interruption marketing from Tom Fishburne.

malek's curator insight, November 11, 2013 9:06 AM

Like TV: "We interrupt this houselold to present this wonderful commercial"

Really Useful Train's curator insight, November 23, 2013 9:15 AM

If only it worked like this all the time 

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17 LinkedIn Profile Must-Haves - Blog About Infographics and Data Visualization - Cool Infographics

17 LinkedIn Profile Must-Haves - Blog About Infographics and Data Visualization - Cool Infographics | Social Networking is Internet Marketing | Scoop.it

17 LinkedIn Profile Must-Haves is a how-to infographic that walks the reader through optimizing their LinkedIn profile page. Published by MarketMeSuite working with Maximize Social Business.com’s Neal Schaffer.This year has been a big one for LinkedIn. With new features like the Creative Portfolio Display, you now have the ability to visually showcase your professional portfolio. But before diving any deeper with the latest add-ons, does your LinkedIn profile have all the elements that will help you rise to the top? This new infographic has all the tips you need to elevate your LinkedIn profile: 17 LinkedIn Profile Must-Haves! Everyone can use great tips, so please share the LinkedIn love!...


Via Jeff Domansky
EJ Morris's insight:

Thanks for the figures and  facts of how  to leverage LinkedIn as a unique relationship builder and a mega connection to success / with power branding..  I better review my LinkedIn profile .. and take the advice of Market-Me-Suite .. and make necessary updates ..   What do you think ??

http://www.linkedin.com/in/EJMorris

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Lonnie Juarez's curator insight, November 19, 2013 11:12 AM

This is a good info graphic to remind you of the things you should have on you LinkedIn Profile. Great tips and easy to read and implement.

Michelle Gilstrap's curator insight, November 21, 2013 12:28 PM

This is one of the best infographics about Linkedin I have seen. It is quick and to the point.

María Dolores Díaz Noguera's curator insight, November 23, 2013 6:23 AM

Great one.

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I found the 2 Cent Badge!

I found the 2 Cent Badge! | Social Networking is Internet Marketing | Scoop.it
EJ Morris's insight:

My 2 cents worth .  I Better leverage the power of compounding!

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9 Best Ways to Promote a Blog - BrandonGaille.com

9 Best Ways to Promote a Blog - BrandonGaille.com | Social Networking is Internet Marketing | Scoop.it
The best strategies to use for promoting a blog and getting the most from your traffic.
EJ Morris's insight:

5 STARS to these Blog promotion tactics!

Want to witness a Mega Collection of Blogs ! 

If You like blogs and you like Networking and want a receptive audience to promote to ... check this blog empire out.. 

http://www.networkedblogs.com/blog/stem-cell-wellness-options

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Power Connector Shares Networking Tips For Social Entrepreneurs.. Video Book Review by Marlon Sanders

Power Connector Shares Networking Tips For Social Entrepreneurs.. Video Book Review by Marlon Sanders | Social Networking is Internet Marketing | Scoop.it

For a "How to Be a Power Connector" VIDEO Book review by Marlon Sanders go to    http://marlonsnews.com/marketing-book-review-addition-top-10-list-time-marketing-books/

 

EJ Morris's insight:

When the Marketing Guru ,Marlon Sanders, recommends the Marketing book  "How to be a Power Connector"  by Judy Robinett.. .. GET it.. READ it .. and then take Massive ACTION and Create Your Power Connectors .. See Power Interview by Devin Thorpe here.. 

http://stg.do/y8ch

 

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I found the Sweeva Surf 50 Badge.. Network your Internet business on this Social site .. and get yours !

I found the Sweeva Surf 50 Badge.. Network your Internet business on this Social site .. and get yours ! | Social Networking is Internet Marketing | Scoop.it

Go ahead.. see if You can Earn one !!

EJ Morris's insight:

Social networking that creates  a  whole New marketing concept!

Check it out,,,

http://www.sweeva.com/splash/ejm

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How to Use Twitter Hashtags as a Prospecting Tool

How to Use Twitter Hashtags as a Prospecting Tool | Social Networking is Internet Marketing | Scoop.it
Discover how to choose relevant Twitter hashtags for your business, then use Twitter search to find conversations that put you in touch with prospects.
EJ Morris's insight:

Excellent Training and tips for online networking success.  Scoop up all the Social media advice from John Bonini .. you'll profit from it !

 

*** Here's a Marketing Gift for You ** While you are exploring HashTags in Twitter...Use this "Free Lead System " to  really Explode your online business...  http://www.answers-for-you.com/

 

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Rescooped by EJ Morris from Experiential & Authentic Content
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The Power of Silence | 4 Situations Where It Works

The Power of Silence | 4 Situations Where It Works | Social Networking is Internet Marketing | Scoop.it
There is nothing harder, at moments, than talking to someone who has all the power of silence.. My Experiments with Silence.....

Via Tyler Negus Snidow
EJ Morris's insight:

What Did You Say?/  

I can't hear you. ... But I FEEL you

 

Silence... a Social networkers 'Power Play" for an Action.. or reaction. 

 

Are you still THERE ?

 

Say something. 

 

I am listening!

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Tyler Negus Snidow's curator insight, August 2, 2013 11:29 AM

Here's a different thought for marketers.  Sometimes NO WORDS are the most effective way to communicate.  Here's a reminder of 4 really good times to hold your words.

Rescooped by EJ Morris from Public Relations & Social Media Insight
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"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist

"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist | Social Networking is Internet Marketing | Scoop.it

I'm in Turkey this week to speak at Brand Week Istanbul. I always love seeing how things are merchandized, marketed, and sold in different countries.

 

... It struck me how the bazaar is a metaphor for marketing in general. Every brand is trying to capture consumer’s attention in a world as cluttered as the Grand Bazaar. Marketers sometimes act as if shouting is the only way to get a message across. When every brand shouts, it can seem like the only solution is to shout louder.

 

Seth Godin coined this model as “Interruption Marketing” in the late 90s (and wrote the book “Permission Marketing” as an antidote). I stumbled across a classic Seth Godin interview in Fast Company from 1998:

“Marketing is a contest for people’s attention. Thirty years ago, people gave you their attention if you simply asked for it. You’d interrupt their TV program, and they’d listen to what you had to say. You’d put a billboard on the highway, and they’d look at it. That’s not true anymore. This year, the average consumer will see or hear 1 million marketing messages – that’s almost 3,000 per day. No human being can pay attention to 3,000 messages every day....


Via Jeff Domansky
EJ Morris's insight:

Sorry to interrupt you ...   but,  what are the symptoms of someone having a Heart Attack .. ?

 

Thanks ...( and, now ...  No More Interruptions from me ! )

http://stg.do/I0Md

 

more...
Jeff Domansky's curator insight, November 11, 2013 2:54 AM

Thoughtful post on the folly of interruption marketing from Tom Fishburne.

malek's curator insight, November 11, 2013 9:06 AM

Like TV: "We interrupt this houselold to present this wonderful commercial"

Really Useful Train's curator insight, November 23, 2013 9:15 AM

If only it worked like this all the time 

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Click to Visit EJ Morris at ** Stem Cell Nutrition Home Business Blog ** .. EJ Morris Marketing offers Responsive Online and Internet Marketing for any business or service...

Click to Visit EJ Morris at ** Stem Cell Nutrition Home Business Blog ** .. EJ Morris Marketing offers Responsive Online and Internet Marketing for any business or service... | Social Networking is Internet Marketing | Scoop.it

I market and promote stem cell nutrition supplements using social websites like  Independent Business Owners ( IBO)  and Home Business Blogs.. Visit my Stem Cell Options Blog here..  http://EJrecommends.com

 

EJ Morris's insight:

EJ Morris is also a STEMTech Independent Business Partner, marketing the world's FIRST patented adult stem cell nutrition supplements  globally.    http://EJMorris.com

 

AFA Extract and Stem Cell Nutrition Products release millions more adult stem cells in the blood stream. These newly released stem cells  help people and animals in over 30 countries , to renew and repair their bodies faster. 

 

AFA Extract and Stem Cell Nutrition MLM and virtual distributors,

are in the USA , Canada, Thailand , India, Ecuador, Brazil, Russia , Japan, South Korea, Kenya, Ghana , United Kingdom, South Africa, Australia, New Zealand, Germany, Malaysia, France, Spain, Taiwan, Namibia, Colombia, Jamaica, Mexico, Philippines and Puerto Rico...

 

See the Rest of the STEM CELL Nutrition story here..  http://EJMorris.biz

 

 

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Driving revenue with social, content, marketing automation

We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!
EJ Morris's insight:

YOU are "LINKING It" right Now... LinkedIn IS  the "Mother" of Professional Marketing Automation and Social Networking..

 

either Link UP or  Link DOWN .. but, just Link IN with Me.. please !!

http://www.linkedin.com/in/ejmorris

 

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Join EJ Morris.. and You Can Get Paid Fast, Too !

Join EJ Morris.. and You Can Get Paid Fast, Too ! | Social Networking is Internet Marketing | Scoop.it

100's of people are telling their Testimonials... check it out here..  http://bz9.com/Money-Never-Stops

EJ Morris's insight:

Use the power of social networks and internet marketing to help people to Get Paid Fast !   http://bz9.com/Money-Never-Stops

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" I got paid 3x this week"..30 Days Old..$ 28 One Time Fee!

" I got paid 3x this week"..30 Days Old..$ 28 One Time Fee! | Social Networking is Internet Marketing | Scoop.it
Hi ,it's EJ Morris ..
I hope you're doing well.
I am doing Fantastic!
Especially Now.. that I found THIS.
but.. I was skeptical.. at first.
You know the saying .. **TOO Good to be TRUE..Rip-off **..
EJ Morris's insight:

Let's TEST the Global POWER of Internet Marketing and Social Networking by exposing an internet income generating system that is  paying people FAST.. No hype.. this System is Simple..Legal ..and Pays  FAST..  Listen to the Testimonials ...

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Rescooped by EJ Morris from Public Relations & Social Media Insight
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Three Tips for Effective Content Marketing

Three Tips for Effective Content Marketing | Social Networking is Internet Marketing | Scoop.it

Guest blogging is still as effective a tool as any to generate visibility and awareness for your brand website and it’s also a slow, yet efficient method to position your brand in comparison to the competition. However, it’s important to remember that you will want the best content to be uploaded to your very own website. In other words, don’t waste your copywriter’s talents on blog posts for other sites. While these may contain valuable links for your back linking profile and will help boost your writers’ authorship prowess, nothing will generate more of a buzz than good, potentially viral content on your very own site. As all top social media marketing agencies know, nowadays it’s becoming easier than ever to get the ball rolling in terms of virality – and it’s all thanks to social media. It’s almost free and it allows you to target your audience through increasingly refined methods. It’s also an excellent venue for potential client support issues that may arise, departing from a particular piece of content....


Via Jeff Domansky
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Alison D. Gilbert's curator insight, June 11, 2013 4:48 PM

All bloggers want to provide relevant value and have their work go viral.

Alison D. Gilbert's comment, June 11, 2013 4:48 PM
I agree about the graphic.
Ali Anani's curator insight, June 12, 2013 12:13 AM

Relevance is the sweet zone between your interests and readers' interest

Rescooped by EJ Morris from Health Security and Social Media
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The (Healthcare) Social Network

The (Healthcare) Social Network | Social Networking is Internet Marketing | Scoop.it

Social media’s impact on the healthcare industry is greater than it’s ever been with entrepreneurs developing industry specific platforms and a cottage industry of “executive education” springing up

Social media – Twitter, Instagram, and Facebook to name but a few – have been impacting healthcare for as long as they have been around. Now, instead of simply using existing social media, healthcare entrepreneurs are developing platforms designed specifically for the industry.

Smart Phone Healthcare reports on ECG Capture, “an iPhone app that is being lauded as the ‘Instagram for Heart Attacks’” that was actually inspired by the online photo-sharing and social networking service. Developed by students and faculty from the University of Virginia, ECG Capture was tested more than 1,500 times and was found to transmit vital ECG data in less than six seconds, far less than the up to two minutes  traditional methods can take.

Forbes contributor Larry Husten describes ECG Capture by writing, “The iPhone app takes a photo of the ECG, reduces its size, and transmits the image over a standard cell phone network to a secure server. The image can then be viewed at the receiving hospital by physicians qualified to read an ECG.” This method of delivery, combined with drastic reduction of transmittal time, could save lives.

Facebook is also serving as inspiration to healthcare, from Wichita, KS, to Bristol in the United Kingdom.  The Wichita Business Journal reports on Adam Flynn, “a physician by trade (who) is leading an effort to push Electronic Medical Solutions LLC — a company he and two other partners own — forward to help health care providers share patient information securely and in real time.”

Flynn saw the need for a system to alert healthcare providers when electronically-stored patient information is available and designed a “Priorus system (that) works like other social media sites, such as Facebook, allowing information to be posted and shared quickly.” According to The Wichita Business Journal, “The main difference is that information is more secure, and Electronic Medical Solutions does an independent verification of each user before he or she is granted access.”

Flynn’s platform mirrors that of another Facebook-inspired clinical social network reported on by The Guardian. DocCom was an idea born in 2007 when “two young trainee surgeons frustrated by the ineffective communications that restricted (their) ability to make a difference” harnessed social networking technology to develop a secure cloud-based solution exclusively for healthcare. Dr. Jon Shaw, founder of DocCom, writes in The Guardian, “The DocCom system is like Facebook, and enables clinicians to find colleagues, connect, collaborate, and share information securely. The privacy of networks is protected by identity, validation, and authentication checks for users.”

Healthcare social media consultant Symplur didn’t repurpose an existing social media technology, rather it mined Twitter and incorporated the information found in tweets to design The Healthcare Hashtag Project. The goal of The Healthcare Hashtag Project is to make “the use of healthcare social media and Twitter more accessible for the healthcare community as a whole (by) lowering the learning curve of Twitter with a database of relevant hashtags.”

 

According to its website, Symplur’s database of hashtags reveal where healthcare conversations are taking place and who to follow within a specialty or disease, as well as provide trending information from conferences in real-time or archive.

Other organizations are following Symplur’s lead by helping organizations learn how to use existing social media effectively. The Chartered Institute of Personnel and Development (CIPD) reported on an NHS Employers guide for chief executives that “explores how using social media platforms can help … develop a collaborative leadership style that helps get results in the complex system of health and social care.” It lists the top five tips on how social media can help chief executives in their day-to-day jobs as:

deliberative engagementsetting, maintaining and communicating a visionconsistent communication with multiple stakeholdersnetworking with peershelping build a collaborative leadership style

Healthcare Finance News offers five social media tips specifically for hospitals courtesy of Lee Aase, director of the Center for Social Media at Mayo Clinic, who said, “Using social media may be a fairly new concept to hospitals and health organizations – hospitals, for the most part, are three to four years behind the general public – but the return on investment can be incredible. If you keep your investment really small, you keep your ROI really high.”

Aase’s five tips include keeping things simple, utilizing Twitter and Facebook, and establishing a hospital blog. Aase concludes by saying the “Mayo Clinic’s success in utilizing social media comes from its multi-platform approach in which the hospital utilizes as many social media outlets as possible.”

HealthCanal takes the impact of social media one step beyond enhancing healthcare to serving as a catalyst that “can revolutionize medicine,” writing, “Social media are often beyond the control of government, and allow citizen groups to form, share information and respond more quickly and with greater reach than ever before. With so much disaffection with modern healthcare, will healthcare too soon have its own Arab spring?”

HealthCanal concludes by writing, “No one is saying Facebook or Twitter are the solution to changing health patterns (although they might help). The opportunity we have is to learn from the success of these technologies, and to understand how we can use similar tools in healthcare.”


Via Chaturika Jayadewa, David Yates
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ChandAgarwala's curator insight, June 24, 2013 10:57 PM

Of late, Healthcare stakeholders have started use public social media and their data for geenrating insights on required medication and influencing product development. We hope lack of clarity on regulation and ethical concerns will not styme it. There is huge scope to address inefficiencies and improve productivity to control wastage.

Lori Eddlemon's curator insight, July 2, 2013 4:24 PM

We are seeing IT plans for 2014 incorporating the management of this type of data as a top priority.

Rescooped by EJ Morris from 21st Century Teaching and Learning Resources
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Add Visual Impact to your Internet Marketing .."The Ultimate Directory Of Free Image Sources "

Add Visual Impact to your Internet Marketing .."The Ultimate Directory Of Free Image Sources " | Social Networking is Internet Marketing | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Rob Hatfield, M.Ed.
EJ Morris's insight:

Great vault of visuals  and images.. I'll be adding some of these images to my website later today..      http://EJMorris.com

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Mary Starry's curator insight, August 30, 2014 3:21 PM

A faculty member can never have too many resources for images.

MrBieb's curator insight, September 2, 2014 4:49 AM

Een heel bruikbare lijst om je voortaan geen zorgen meer te maken over het rechtmatig gebruik van foto's/afbeeldingen.

Ana Fernández's curator insight, September 2, 2014 5:23 AM

¿Eres consciente de la importancia de utilizar imágenes de uso libre en tus proyectos?  ¿Alguna vez te has parado a pensar en los problemas que pueden derivarse del uso de imagenes de terceros? ¿Sabías que Google Imágenes permite filtrar las búsquedas por el tipo de licencia?

En este artículo nos presentan una selección de estos bancos de imágenes libres de derechos que nos serán de gran utilidad.

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What Makes The Perfect Blog Post [Infographic]

What Makes The Perfect Blog Post [Infographic] | Social Networking is Internet Marketing | Scoop.it

Blogpros have designed a nice Infographic called "What Makes The Perfect Blog Post"


Via Brian Yanish - MarketingHits.com
EJ Morris's insight:

I'm a Blog Sinner !  Is anybody reading THIS .. or my blog posts?  Here's  my "Wake UP".. Call

** 6 secrets to Jump Start Readership  ! *

 

Please Forgive me ... my stem cell count is running Low..

I better go to the Bank RIGHT  NOW  !    http://bz9.com/StemCellFeed

 

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commentrix's curator insight, May 10, 2014 12:22 AM

Infographic: What Makes The Perfect Blog Post.

Linda Buckmaster's curator insight, May 10, 2014 2:44 AM

Blogpros researched  "What Makes The Perfect Blog Post" and have designed this Infographic from their surveys.


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How To Use Hashtags To Boost Your Online Presence [INFOGRAPHIC] - AllTwitter

How To Use Hashtags To Boost Your Online Presence [INFOGRAPHIC] - AllTwitter | Social Networking is Internet Marketing | Scoop.it
How To Use Hashtags To Boost Your Online Presence [INFOGRAPHIC]
EJ Morris's insight:

Lots of stuff to become a Twitter master and a social media guru .. OR just #enjoymarketing more !

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Why and How you Should Publish and Share Content on LinkedIn -

Why and How you Should Publish and Share Content on LinkedIn - | Social Networking is Internet Marketing | Scoop.it

Recently, LinkedIn announced that all users can now post and share content on LinkedIn. This announcement took the site from a basic social networking site to a networking and publishing platform, meaning it becomes much more powerful for your business. The Perks of Publishing on LinkedIn Last month, LinkedIn announced that it boasts more than …


Via Naomi Assaraf, Brian Yanish - MarketingHits.com
EJ Morris's insight:

Get Your writers Perk today --- Publish some social content on my LinkedIn platform   ---  see you there

http://www.linkedin.com/in/ejmorris

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Losing Money If You’re Not Marketing With Email (Video)

Losing Money If You’re Not Marketing With Email (Video) | Social Networking is Internet Marketing | Scoop.it
If you’re not using email to connect with your prospects and customers, you’re losing money. Email marketing is one the best way to connect with prospects.
EJ Morris's insight:

Listen to..  and Learn from ..  Denise  O'Berry.. "She walks the Walk" to relationship building success on the net!

 

Denise  says  make sure you have a Website that Works !

Take a look at the World's Best Website builder ..that build's websites that get  traffic and sales !

http://buildit.sitesell.com/Worlds-Best1.html

 

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Make Money OnLine with Click Track Profit Social Marketing and Traffic Exchanges

Make Money OnLine with Click Track Profit Social Marketing and Traffic Exchanges | Social Networking is Internet Marketing | Scoop.it
How to make money online with EJ Morris and click track profit traffic exchanges
EJ Morris's insight:

Click- Track- Profit is worth investigating... Internet social networking at it's BEST !  Take a Tour ... http://clicktrackprofit.com/?referer=ejm

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Marketing and selling ***VIDEOS that generate business and traffic**

Marketing and selling ***VIDEOS that generate business and traffic** will be Fun and Profitable !
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Twitter plans to raise $1bn in IPO

Twitter plans to raise $1bn in IPO | Social Networking is Internet Marketing | Scoop.it
In documents made public for the first time, social networking company Twitter has said it plans to raise $1bn as part of its stock market debut.
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