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Infographic: The Anatomy of a Connected Consumer | Gigya's Blog

Infographic: The Anatomy of a Connected Consumer | Gigya's Blog | Social Networking for small business | Scoop.it

The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.!

 

This infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, March 23, 2014 2:02 AM

Find the new connected consumer and you will find a healthy target market.

aanve's curator insight, March 23, 2014 11:28 PM

www.aanve.com

 

Alison D. Gilbert's curator insight, March 25, 2014 3:11 PM

What part of the body does your business focus on?

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5 Ways Social-Media Marketers Get Their Message Heard

5 Ways Social-Media Marketers Get Their Message Heard | Social Networking for small business | Scoop.it

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your...

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15 Must-Follow Pinterest Boards for Bloggers - Right Mix Marketing

15 Must-Follow Pinterest Boards for Bloggers - Right Mix Marketing | Social Networking for small business | Scoop.it
That said, if you aren't using it professionally, you should be! There are tons of great, relevant boards out there – it's just a matter of finding them. And with that, I unveil my top 15 must-follow Pinterest boards for bloggers.

Via Rami Kantari, Ivo Nový
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How to choose between Facebook and LinkedIn

How to choose between Facebook and LinkedIn | Social Networking for small business | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester
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Nicoletta Gay's curator insight, March 29, 2014 3:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 2014 5:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 2014 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

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Internet Marketing with Jamie

Internet Marketing with Jamie | Social Networking for small business | Scoop.it
How To Make Money Online – Top Internet Marketing Training: Get started today – http://t.co/B3nnDDWtWF Jam... http://t.co/d8eSSH89Nr
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Google Voice to be integrated into Hangouts, report says - CBS News

Google Voice to be integrated into Hangouts, report says - CBS News | Social Networking for small business | Scoop.it
Google Voice to be integrated into Hangouts, report says
CBS News
In 2011, when Google launched its social network, it unveiled a Hangouts feature that allowed for group videoconferencing of up to 10 users.
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LinkedIn Blogs: 5 Dos & Don'ts - InformationWeek (blog)

LinkedIn Blogs: 5 Dos & Don'ts - InformationWeek (blog) | Social Networking for small business | Scoop.it
LinkedIn Blogs: 5 Dos & Don'ts
InformationWeek (blog)
LinkedIn's Influencer program, which launched in 2012, highlights blog posts from big-name business people on topics such as leadership, innovation, successes, and failures.
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LinkedIn: Evolution of a Publishing Platform - The Next Web

LinkedIn: Evolution of a Publishing Platform - The Next Web | Social Networking for small business | Scoop.it
LinkedIn: Evolution of a Publishing Platform
The Next Web
For you, I, and probably many others, LinkedIn is a bit of an odd beast.
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Online Marketing Tools | My Personal Toolbox for Online Business Success

http://dustinandtracy.com/onlinemarketingtools/ Online Marketing Tools | My Personal Toolbox for Online Business Success Are you new to online marketing or n...
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Twitter's hottest stuff now in an app called Nuzzel - Times of India

Twitter's hottest stuff now in an app called Nuzzel - Times of India | Social Networking for small business | Scoop.it
The News Ledge Twitter's hottest stuff now in an app called Nuzzel Times of India For example, if you follow the technology industry heavily and your feed was abuzz with the announcement of Android Wear (Google's new platform for wearable gadgets,...
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Measuring Online Marketing To Offline Success: A Panel Discussion

Measuring Online Marketing To Offline Success: A Panel Discussion | Social Networking for small business | Scoop.it
How do you connect your online marketing efforts to offline sales and success? That's the focus of a panel at iMedia Content Summit involving Universal Pic.
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Why Are You Still Skeptical That Pinterest Can Work For You ...

Why Are You Still Skeptical That Pinterest Can Work For You ... | Social Networking for small business | Scoop.it
You might not think much of Pinterest -- but it can still work for you. Find out how to use Pinterest to get more traffic, more email subscribers, and build your audience.
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Influencer Marketing Application Tips

Influencer Marketing Application Tips | Social Networking for small business | Scoop.it
Influencer Marketing Application Tips http://t.co/8gnEtAiDFA via @dancristo

Via Ron Sela
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Ron Sela's curator insight, August 7, 2013 4:51 AM

Influencer Marketing Application Tips

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3 LinkedIn Search Tricks | Social Media Today

3 LinkedIn Search Tricks | Social Media Today | Social Networking for small business | Scoop.it

If you use Lead Builder and Premium Search, then you already know how effective they are for sales prospecting in LinkedIn’s 277M+ member base. You probably already know the basics, like how to create lead lists using custom criteria to find new accounts. But there are a few tricks you may not be using that make these robust sales solutions extra lethal.

 


Via Mau, John van den Brink, Jesús Hernández, malek, Ivo Nový
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Lee Werrell's curator insight, March 20, 2014 10:45 AM

LinkedIn is an immensely powerful tool and any help in making it more useful has got to be worth investing some time in discovering.

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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | Social Networking for small business | Scoop.it

If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? 


Via Ally Greer, imaginetsa
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Ally Greer's curator insight, March 12, 2014 2:49 PM

The question about how Google views content curation is one that's often debated - and often very passionately.


SEO and curation expert Jayson DeMers has a few solid facts to back up the argument that curation - when done right - can only help SEO.


Did you know that curated content, when combined with original content (like Scoop.it insight) ca rank just as well as original content alone? If not - or even if you did - read this post to find out more.

Cendrine Marrouat - cendrinemarrouat.com's curator insight, March 13, 2014 6:37 AM

An interesting article, especially for people interested in learning more about how Google sees curation. 


Curation is real work!

Nedko Aldev's curator insight, April 19, 2015 11:34 AM

 

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Six Power-User Methods to Promote Your #Event with #Twitter

Six Power-User Methods to Promote Your #Event with #Twitter | Social Networking for small business | Scoop.it
If you’re making use of Social Media to promote your event there’s a good chance you’re already using Twitter to some extent. Twitter can be powerful at generating event sign ups or enquiries. I wanted to share with you some ingenious ways to give your Twitter efforts a little... Read more

Via Maria Cristina Terenzio, Khaled El Ahmad
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The Story Of Being Great Business Storyteller | Infographic List

The Story Of Being Great Business Storyteller | Infographic List | Social Networking for small business | Scoop.it

Step by step storytelling instructions.


Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Jack Varnell, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 22, 2014 12:15 AM

I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:

* What we do is boring, no one will care.
* We don't have writers or storytellers on staff.
* We are too busy doing our jobs making widgets.
* No one does this in our space.

Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?

These "objections" are FALSE because:

* Everything is exciting when you explain it in story form.
* You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary.
* Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not.
* No one is doing this in your space YET.

Great Scoop by Jack. Marty

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3 LinkedIn Search Tricks that Will Make You Dangerous

3 LinkedIn Search Tricks that Will Make You Dangerous | Social Networking for small business | Scoop.it

If you use Lead Builder and Premium Search, then you already know how effective they are for sales prospecting in LinkedIn’s 277M+ member base. You probably already know the basics, like how to create lead lists using custom criteria to find new accounts. But there are a few tricks you may not be using that make these robust sales solutions extra lethal.

 

Search your named accounts to find the buying committee, not just a single prospect

 

Multi-threading into an account not only gives you a better understanding of the stakeholder map, it also gives you more access points and increases your chances of making the sale. LinkedIn recently conducted a sales prospecting survey of several thousand sales professionals. We asked sales reps about their performance against quota and then compared it against their LinkedIn sales prospecting activity....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 20, 2014 1:21 AM

Smart LinkedIn tips to help you market more effectively.

Jesper Dalhus's curator insight, June 26, 2014 5:03 AM

Tjek dette ud, ret int. vedr. social selling via LinkedIn 

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Pinterest Marketing: How To Get Pinterest Followers (3 STEPS!)

In this super short video I'm going to show you my dead simple pinterest marketing strategy that allows me to quickly and easily build up huge pinterest acco...
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How traditional companies are using social media in unexpected ways - The Globe and Mail

How traditional companies are using social media in unexpected ways - The Globe and Mail | Social Networking for small business | Scoop.it
How traditional companies are using social media in unexpected ways The Globe and Mail The Moments of Warmth video was viewed more than 400,000 in a week, leading to thousands of conversations around a battery company that wouldn't have happened...
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How Small Businesses Can Leverage Linkedin - Small Business Trends

How Small Businesses Can Leverage Linkedin - Small Business Trends | Social Networking for small business | Scoop.it
Small Business Trends
How Small Businesses Can Leverage Linkedin
Small Business Trends
LinkedIn isn't just for large corporations with thousands of employees.
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Recents Lets You See The Most Recent Updates From Your Social Feeds In ... - AppAdvice

Recents Lets You See The Most Recent Updates From Your Social Feeds In ... - AppAdvice | Social Networking for small business | Scoop.it
AppAdvice
Recents Lets You See The Most Recent Updates From Your Social Feeds In ...
AppAdvice
The new app is called Recents, and it's so named because it shows only the most recent updates from each of its supported social feeds.
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4 Speaking Tricks You've Got to Try

4 Speaking Tricks You've Got to Try | Social Networking for small business | Scoop.it
These tips will help you craft a presentation that you can deliver with confidence, no matter how great your fear of public speaking.

Via Jacqui Hogan
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Jacqui Hogan's curator insight, March 11, 2014 9:02 AM

I would also add, stop speaking before the audience wants you too.

 

Many people speak on long after the audience has lost interest. Even when the talk was otherwise great. Keep your talk tight, to the point and sit down quickly.

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A Content Marketing Plan for Turning Your Influencers Into Partners

A Content Marketing Plan for Turning Your Influencers Into Partners | Social Networking for small business | Scoop.it
Many marketers turn to influencers to lend credibility to their efforts. Find out how to create a content marketing plan to turn your influencers into partners.
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Top Eight Small Business Marketing Tips

Top Eight Small Business Marketing Tips | Social Networking for small business | Scoop.it

If there’s one thing that no small business can live without, it’s an effective marketing strategy. Your customers aren’t going to find you without one, and without customers, you don’t have a business.

Contrary to popular belief, small business marketing doesn’t need to be an incredibly complicated affair. There’s no shortage of proven marketing strategies out there and there’s very little reward for trying to reinvent the wheel.

Here are eight simple tips for getting your companies name out there. How many are you currently utilizing?


Via Gary Hitching
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gringoadepto's curator insight, March 8, 2014 12:00 AM

Yeah, do that !

Abd Torah's curator insight, March 24, 2014 11:46 AM

Top Eight Small Business Marketing Tips

KoneXiones Panamá's curator insight, June 8, 2014 4:39 PM

Great tips for any Small Business!