Content curation has been defined as a key content marketing trend for 2011. By gathering and sharing the best and most relevant content for your audience on your website, your organization is likely to receive these rewards:
Via Robin Good
Through the work of the [Emerging Leaders Council] Emerging Ideas Committee this year, I’ve become acquainted with a wealth of new approaches to old problems and exciting combinations of existing models about which I was previously unaware. You’re seeing some examples of them on the Blog Salon this week, and we’ll be sharing more on this space as the year goes on.
For every strong example of innovation we highlight, however, I’m sure there are five more that we missed. Not because they were not among the ones we chose, but because they were never even brought to our attention.
Part of the nature of being “under the radar” is that it’s hard for people who rely on conventional information sources to find you. The five young arts professionals on our committee set out at the beginning of the year to identify novel, smart projects that weren’t getting attention from the field as a whole.
We used what resources we had at our disposal – most notably, our connection to the 30+ local Emerging Leader Networks around the country – but inevitably, our ability to “spot” innovative ventures is determined to a significant extent by those ventures’ visibility.
Via Robin Good
When Brian Solis called 2011 the "year of curation," he identified a growing trend in how people are addressing the issue of information overload. Today's common approach to curation is driven by individuals who pick out the information they find important, fun, and interesting to share with their friends. The problem with this approach is we naturally tend to associate with like-minded friends, so we're not exposed to a diverse set of information. The outcome is we get stuck in what Eli Pariser calls "Filter Bubbles." A new approach that we call "collective curation" represents a more effective and more efficient way to get the information we need.
Storify is a fast-growing and much-loved service that lets users quickly and easily build dynamic collections of embeddable content from Twitter, Facebook, YouTube, Flickr and elsewhere. Maybe you want to curate a collection of the best chatter online about this week's Town Hall in the White House. Maybe you're at the last U.S. Space Shuttle launch ever and everyone's snapping photos and tweeting tweets. Maybe you just saw a funny conversation going on online and you want to save it for posterity. Storify will now allow those collections of multimedia to be published out onto the servers of the most popular blogging platforms online and their users. The content will live there permanently and will be indexed by search engines on the page.
Good curation leads to great discovery! We're really excited to release new features and improved functionality that will provide you with even more control over your content. Your in the curator's seat, so let us know what you think about the new features and how they are working for you. You can learn more about our features here on our forum.... [read full article http://j.mp/ofX9k9]
Via Giuseppe Mauriello
Now that we have social media and analytics to turn it into information, the next logical step is curation -- organizing the information to do useful work. We're not that far along in social media, but curation is making a bid for importance, and there are some tools on the market that begin to make the process approachable.
We tend to think of social media as a property of CRM, and it is, but the story hardly stops there. Social media is changing the world beyond CRM too, and that's what makes it valuable.
This week's Economist has a cover story and special section on social media and its impact on the news business. The article's contention is that technology has ironically taken us back to a time before there was much technology in the news business at all -- the 18th century coffee house, more or less. I think there are some parallels with CRM too..... [read full article http://j.mp/oiqN0x]
Via Giuseppe Mauriello
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.