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Social Networking for Information Professionals
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7 Steps For a Successful Social Media Strategy

7 Steps For a Successful Social Media Strategy | Social Networking for Information Professionals | Scoop.it

According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook.

 

As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy. Without a strategy, you’ll undoubtedly be sucked into a social media time sink.

 

So how exactly do you develop this strategy?

 

It’s easy. Here’s a practical approach to developing a social media strategy for your business...


Via Martin Gysler
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Rescooped by Judy O'Connell from Curation, Social Business and Beyond
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The Power of ReTweeting: The 7 Reasons to RT on Twitter

The Power of ReTweeting: The 7 Reasons to RT on Twitter | Social Networking for Information Professionals | Scoop.it

If you ask someone on Twitter why they enjoy tweeting, you would most definitely get varied responses. But a common answer would be it’s because they learn so much from people from all over the world.

 

For those new on Twitter you might wonder why you see people sharing a tweet with an RT at the beginning of each tweet. This is called a ReTweet. Re Tweeting started around 2008 when someone saw a tweet and wanted to share it but also wanted to be able to give credit to the person who shared it first.

 

From then on it has been a practice to RT when you find a useful content to share. ReTweeting can be powerful and here are the reasons why you should ReTweet.

 


Via janlgordon
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