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Rescooped by Sandra - Onlinevents from Social Media, Blogging & Marketing
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How to Use Promoted Pins on Pinterest

How to Use Promoted Pins on Pinterest | Social Media | Scoop.it
Want to get your pins in front of customers? Discover how to create promoted pins on Pinterest.

Via Scott McElreath, Tracy Bass
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Melanie Vella's curator insight, March 29, 6:37 AM
Now Pinterest offers you more exposure for your favourite pins by allowing you to pay for pins. You can reach your audience more prominently, raise awareness for your brand and direct your posts to the right people. 
Daniela's curator insight, March 29, 10:38 AM
Pinterest permite promover estrategias que fortalezcan el engagement, y que generen tráfico hacia nuestro sitio web. Los pines promocionales permiten mejorar la visibilidad de nuestros contenidos visuales.
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Avoid These 15 Facebook Marketing Mistakes: The Social Scoop Issue 138

Avoid These 15 Facebook Marketing Mistakes: The Social Scoop Issue 138 | Social Media | Scoop.it
If there's one thing we know for sure on Facebook, it's change. Every week there's a new feature or new app, some new trick to learn, or a new way to be more visible. Plus, many Page Admins continue to make several common mistakes that may be hindering their success.

This week, w
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Rescooped by Sandra - Onlinevents from Public Speaking and Presentation Skills
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How Presentations Could Save Your Social Media Strategy

How Presentations Could Save Your Social Media Strategy | Social Media | Scoop.it
Social Media - Social media posts with visuals outperform text-only posts, and visual aids make presentations much more persuasive. So harness this power of images in social media by using presentations you've already ...

Via marketingIO, PublicSpeakingForAll
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marketingIO's curator insight, November 5, 2014 4:34 PM

Simple, quick, and sensible. A no-brainer.

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Scoop.it found #1 content curation platform in 2014 Content Curation Survey by MyNews.is

Scoop.it found #1 content curation platform in 2014 Content Curation Survey by MyNews.is | Social Media | Scoop.it

Is content curation the new big thing of content marketing and building a brand?

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Guillaume Decugis's curator insight, October 6, 2014 1:58 PM

News Reading App MyNews.is published an interesting survey on why and how content curation is being used in 2014. Among other interesting findings, we were excited to discover that Scoop.it was ranked as the leading one.

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Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter Etc..

Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter Etc.. | Social Media | Scoop.it
Both Twitter and Facebook rake in the bulk of their cash from their own social ads platforms, and LinkedIn, Google+ and, soon, Instagram also have bespoke marketing tools. Of course, these ads come in a variety of different ...
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25 Facebook Facts and Statistics You Should Know in 2014

25 Facebook Facts and Statistics You Should Know in 2014 | Social Media | Scoop.it
There are now over 1.28b people and 30m brands using Facebook each quarter. Here are 25 more Facebook Facts and Statistics You Should Know in 2014
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Social Media Posts: When to Tweet, Share, Post and Pin - Social Media Impact

Social Media Posts: When to Tweet, Share, Post and Pin - Social Media Impact | Social Media | Scoop.it
When determining when to schedule social media posts, marketers find that testing and trial and error are key.
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Online Worlshop: Leveraging Twitter for Business – Richard Maun

Online Worlshop: Leveraging Twitter for Business – Richard Maun | Social Media | Scoop.it
To launch this series of workshops we are offering a 2 hour session with Richard Maun "Leveraging Twitter for Business", this is an opportunity to experience
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How Social Media Can Affect Your Search Engine Rankings : @ProBlogger

How Social Media Can Affect Your Search Engine Rankings : @ProBlogger | Social Media | Scoop.it
This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving ...
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Rescooped by Sandra - Onlinevents from Content marketing automation
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Ready for take-off? Here's your Content Marketing checklist

Ready for take-off? Here's your Content Marketing checklist | Social Media | Scoop.it
Here is a 50 point Second Half Content Marketing Checklist to help you create content like an A-lister. Use these questions to get your content on track.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, July 22, 2014 4:21 PM

Great but slightly overwhelming recap by Heidi Cohen of what it takes to have a successful content marketing plan in place. Because that list is very long, I would highlight the following since in my experience, they've been what helped people getting started and see value to invest more time and resources:


A. Define KPI's - and ways to measure them (#1)


Not all content marketing strategies have the same objectives: what are yours? Focus on the key metrics that matter and audit your current situation to then plan on improving them. 


B. Monitor and curate (#3 and #8):


Understand what your competitors do and what influencers write about in your market is a great way to get up to speed. But don't get stuck at the analysis level and make it a passive experience: make it useful by curating and publishing what you find valuable. It'll help you get started with limited time and understand how people react to it. 


C. Focus your resources on a few major content pieces (#7)


You'll get more from a few good pieces than by spreading you thin on dozens average blog posts. Pick your battles and create that white paper, slideshare or article that nobody has written yet. Use what you've learned at the B stage to identify the gaps that need to be filled. 


D. Scale and augment through content curation (#8)


So what do you publish in between these great epic pieces? Content curation is not only a great way to bootstrap your content startegy, it's an awesome way to scale it. 


E. Measure (#1)


Go back to your KPI's defined in A and find out whether you've improved them.


Adjust.


Repeat.

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How To Get Started on Google Plus - Simplicity

How To Get Started on Google Plus - Simplicity | Social Media | Scoop.it
Why should you be there and how to get started on Google Plus ? Find answers and resources in this post
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Social media saved me from my fears: How Facebook brought me back into the real world

Social media saved me from my fears: How Facebook brought me back into the real world | Social Media | Scoop.it
I've struggled with anxiety and OCD. Those who think Facebook makes us lonely should see the joy it brings me
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What Do The Different Facebook Messenger Circles Mean? (And More)

What Do The Different Facebook Messenger Circles Mean? (And More) | Social Media | Scoop.it
Much like the tips and tricks that make Facebook itself work a little more smoothly, understanding the symbols and actions of the Messenger app can help you communicate with far less frustration!
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Rescooped by Sandra - Onlinevents from Curation & The Future of Publishing
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How Content Curation Drives Traffic

How Content Curation Drives Traffic | Social Media | Scoop.it
Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will come of age.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 13, 2015 11:41 AM

A recap of the various ways content curation helps build a targeted audience by CommsAxis' Lilach Bullock. 


As she points out, while content curation is a way to scale the amount of content published while adding value, there is no way to "cheat" through a fully automated process: artificial intelligence and algorithms empower curators but do not replace their human judgement.


Concretely, she breaks down her tips in 5 different practical points on how to build traffic. To build up on this, you can also check on our own analysis on where content curation traffic comes from.

Javier Guallar's curator insight, January 14, 2015 5:26 PM
Guillaume Decugis's insight:

A recap of the various ways content curation helps build a targeted audience by CommsAxis' Lilach Bullock. 

 

As she points out, while content curation is a way to scale the amount of content published while adding value, there is no way to "cheat" through a fully automated process: artificial intelligence and algorithms empower curators but do not replace their human judgement.

 

Concretely, she breaks down her tips in 5 different practical points on how to build traffic. To build up on this, you can also check on our own analysis on where content curation traffic comes from.

Dean Ryan G. Martin's curator insight, January 16, 2015 9:47 AM

Content curation is fun. It's my new hobby.

Rescooped by Sandra - Onlinevents from Social Media and Healthcare
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Social Media in the World of Medicine: Where to Draw the Fine Line

Social Media in the World of Medicine: Where to Draw the Fine Line | Social Media | Scoop.it
 Face book, Twitter, LinkedIn, Whatsapp ,Viber we all come across to these words many times a day. We, especially the youth of 21st century cannot imagine their lives without updating a status or t...

Via Plus91
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Using Social Media Queues to Manage Your Marketing Posts - iMedia Connection (blog)

Using Social Media Queues to Manage Your Marketing Posts - iMedia Connection (blog) | Social Media | Scoop.it
iMedia Connection (blog)
Using Social Media Queues to Manage Your Marketing Posts
iMedia Connection (blog)
This well-rounded social media app can wrangle multiple Twitter, Facebook, LinkedIn, Google Plus, and App.net accounts.
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Facebook, Twitter users to cross 80 million this year - Daily News & Analysis

Facebook, Twitter users to cross 80 million this year - Daily News & Analysis | Social Media | Scoop.it
Daily News & Analysis Facebook, Twitter users to cross 80 million this year Daily News & Analysis Potential customers consider it important to keep abreast of product updates, reviews and feedback on Twitter and Facebook," said Nishant Rao, country...
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Rescooped by Sandra - Onlinevents from Educational Leadership and Technology
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Communicating with parents in the digital world

Communicating with parents in the digital world | Social Media | Scoop.it
This post was written by Erin Dye, a ClassDojo Thought Partner who works in professional development at Green Light Learning





Gone are the days when you only had access to parents via one-way monthly newsletters or twice-a-year parent teacher conferences. Thanks to technology you can easily keep in touch with your students’ parents all year-round.


Here are some tips to get your communicating with parents in the digital world: 





Keep a Class Blog


Rather than sending home a monthly or weekly newsletter to parents that might never make it out of the bottom of your students’ backpacks, try starting a class blog. Set a schedule for posting and share that schedule with parents. Allow moderated comments on the posts to get parents involved with the classroom.


Have your students do most of the blogging. Assign one student a week to be the class chronicler. Have that student take photos, record interviews with other students, and summarize what the class learned. Weebly is an easy platform for students of all ages to use.     


Get your class blog linked to your school’s homepage to show all the exciting work your class is doing!


Use a Messaging Service


Sending individual texts or emails to parents is time consuming and not very private. Let a messaging service, such as ClassDojo Messenger, do all the work for you. Once students and parents opt into the system, it allows you to easily send text message blasts to update all parents at once, or you can privately message them to keep them up-to-date on their child’s progress. You don’t see their phone numbers and they don’t see yours. This is a great option for families who may not have home Internet but do have smartphones.


Set Up a Class Social Media Account


If parents don’t want to have their phones buzzing all the time, consider starting a class Twitter account or Facebook page. You can use the page to share updates, photos, and links to student work. If your students are under 13, be sure to set the account to private. To view the page, all parents will need to have Twitter or Facebook accounts (many of them probably already do). Before setting up any class social media accounts, review your school’s Privacy Policy and check with administrators.


Make Parents Feel Welcome


Let parents know that your classroom is a welcome space for them. Consider inviting parents to your classroom on days when students are giving presentations or sharing projects. Working parents can use Skype or Google Hangouts to visit virtually.

Via Tom D'Amico (@TDOttawa) , Ivon Prefontaine
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Ivon Prefontaine's curator insight, August 3, 2014 7:03 AM

Use of social media is important, but the key is good choices and uses. One so-called expert, who spent little time in the classroom, suggests Twitter is a great tool to report learning results to parents. It has never been clear how 140 characters will accomplish that. It is important to use social media and other tools artfully.

 

The key takeaway is letting parents know the classroom environment is welcoming. I took it a step further and invited parents into classroom and provided meaningful ways for them to engage when there.

 

@ivon_ehd1

Audrey Menard's curator insight, August 3, 2014 5:20 PM

Great ideas!

Colette Cole-Saner's curator insight, August 4, 2014 9:53 AM

For beginners, many good suggestions are offered to optimize communication.

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The Good, Bad, and Ugly of Social Media Automation | Social Media Today

The Good, Bad, and Ugly of Social Media Automation | Social Media Today | Social Media | Scoop.it
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The Importance of Scheduled Facebook Posts for Small Business - Plorez Lab

The Importance of Scheduled Facebook Posts for Small Business - Plorez Lab | Social Media | Scoop.it
Stay Updated to Stay Ahead   As a small business owner, you should definitely be aware of one of Facebook’s coolest options. Facebook has a feature that allows users to schedule posts to be published at a specific time and day. In addition to saving time, this feature offers several benefits to small businesses that ...
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How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+ - Huffington Post

How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+ - Huffington Post | Social Media | Scoop.it
How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+
Huffington Post
In this post, we'll go over the universal principles of a great social media bio -- regardless of the network.
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Did Twitter Or Facebook Win The Social World Cup? CHARTS ...

Did Twitter Or Facebook Win The Social World Cup? CHARTS ... | Social Media | Scoop.it
A tweet is like a Facebook post, in that it's an original piece of writing or a photo, uploaded to a social network by a user. A comment on Facebook can also be very much like a post or a tweet in that it can be substantive (e.g., ...
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12 Most Basic Ways for Beginners to Rock Twitter

12 Most Basic Ways for Beginners to Rock Twitter | Social Media | Scoop.it
Twitter can feel downright intimidating to beginners. Becky Gaylord presents the 12 Most Basic Ways for Beginners to Rock Twitter and not get overwhelmed.
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