Social network for the choice of tourist destination: attitude and behavioural intentions | Social Network for the Choice of Tourist Destination: Attitude and Behavioral Intention | Scoop.it

The shows the customer’s point of view.


Benefits for the business:
• Being able to provide high quality photos online to give a sense of tangible aspect of our product
• Cost saving compared to heavy analog advertisements
• Target segmentation
• Raising global awareness
• Quality perspectives (Technological product we are offering)

 

The Social media and networks have become a main tool for achieving fast and detailed information. It also:

* Promoting tourism in a global perspective
* E-word-of-mouth communication
* Ease of use

 

Link: http://www.emeraldinsight.com/journals.htm?articleid=17021795


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