Everyone wishes their content goes viral, like this baby Halloween costume, who got almost 4 million views in two days:
But this doesn’t always have to be the case.
What is Perceived Virality?
Perceived virality is rather simple – it’s the sense of content appearing to go viral, but within a targeted or segmented network. Because a lot of people within that specific network are exposed to the content, to them, it appears as “going viral,” even if only a few hundred or few thousand people have seen/shared the content.
How Does Perceived Virality Work?
This is where it gets interesting – perceived virality works because of the overlapping relationships within a network, and the density of these relationships within a network.
Via Brian Yanish - MarketingHits.com, Terry Yelmene