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Online Advertising Technology for Digital Media Companies | OpenX

Online Advertising Technology for Digital Media Companies | OpenX | Social network advertising | Scoop.it
With the OpenX advertising platform, publishers make more money and advertisers maximize online performance. Publishers optimize all their ad inventory and increase content engagement, while advertisers reach targeted audiences at scale.
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Online Advertising

Online Advertising - Online Advertising
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Four Online Advertising Trends to Watch in 2013
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Share of voice - Wikipedia, the free encyclopedia

Share of Voice in Online Advertising is an ad revenue model that focuses on weight or percentage among other advertisers. For example, if there are four advertisers on a website, each advertiser gets 25 percent of the advertising weight. This method ensures one ad will not be seen any more than the other three ads. And, since there are typically a limited number of advertisers using a Share of Voice model, ad exposure is optimized.

In other words, Share of Voice is used to "represent the relative portion of ad inventory available to a single advertiser within a defined market over a specified time period."[1]

Share of Voice is capitalized on the concept of exclusivity. By limiting the number of ad spaces on websites, email newsletters and other digital media platforms, ads are more likely to be seen by their target audiences, thus limiting the amount of “ad noise” on the site. When you limit a website, for example, to 10 advertisers in each ad position, on average each advertiser will be seen at least once every 10 rotations.

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Understanding Internet Marketing Online Advertising | Successful List Building Email Marketing Proven Strategies

Understanding Internet Marketing Online Advertising | Successful List Building Email Marketing Proven Strategies | Social network advertising | Scoop.it
Understanding Internet Marketing Online Advertising (Understanding Internet Marketing Online Advertising - Please Re-Tweet http://t.co/tBH3bTCGpY)
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YuMe Multi-Screen Advertising Network

YuMe Multi-Screen Advertising Network | Social network advertising | Scoop.it
A multi-screen video advertising network whose technology simplifies reaching audiences and monetizing video content on multiple devices.
Irene Lin's insight:

Video advertising platform.

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Discover your share of voice with Impression Share reporting - Inside AdWords

Discover your share of voice with Impression Share reporting - Inside AdWords | Social network advertising | Scoop.it
Google's official blog for news, information, and tips on AdWords
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List of Top 20 Best Online Advertising Network Reviews- Web Ad Networks - CEOWORLD Magazine

List of Top 20 Best Online Advertising Network Reviews- Web Ad Networks - CEOWORLD Magazine | Social network advertising | Scoop.it
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