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Social Music Strategy
Understand the future of music industry
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How to get print press for your music

How to get print press for your music | Social Music Strategy | Scoop.it
One thing that bands are always looking for is positive print press. Magazines, fanzines and newspapers do still have a place in building an audience and positive press gives a lot of credibility to your online activities.
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How To Get New Spotify Apps Now - hypebot

How To Get New Spotify Apps Now - hypebot | Social Music Strategy | Scoop.it
Yesterday Spotify announced the addition of apps including launch partners like Songkick (concert info), TuneWiki (lyrics), Moodagent (mood based playlists) and content Pitchfork, Rolling Stone and others(list of Spotify apps here).
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Spotify Becomes a Music Platform | Evolver.fm

Spotify Becomes a Music Platform | Evolver.fm | Social Music Strategy | Scoop.it

At a posh press event in Manhattan’s Greenwich Village on Wednesday, freemium music subscription service Spotify revealed the “new direction” at which it has been hinting: a new API (application programming interface) that will let developers create apps that are powered by Spotify.

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A daily/weekly/monthly checklist for your band

A daily/weekly/monthly checklist for your band | Social Music Strategy | Scoop.it
It’s really easy to spend lots of time online and not actually get anything done to grow your audience. A simple daily check list can keep you motivated and stop you spending three hours staring at a twitter #catjokes hashtag.
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26 Email Marketing "Hacks" For Musicians

26 Email Marketing "Hacks" For Musicians | Social Music Strategy | Scoop.it
This post is written by Chris Rockett, a musician and music marketing consultant from London who uses direct-to-fan marketing tactics to help level the...
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The Unofficial Guide to Mobile Roadie Core | eleetmusic – Direction in music, marketing and business

The Unofficial Guide to Mobile Roadie Core | eleetmusic – Direction in music, marketing and business | Social Music Strategy | Scoop.it
Have you ever considered creating your own iPhone app? Mobile Roadie is the best turnkey app creation tools on the market and since I’ve just successfully released my own app, i’d like to share the step by step process with you.

Read on to discover how I took a few hundred dollars and flipped it into my own app within weeks.
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Sudden Page Removals Threaten Facebook As Music Marketing Tool

Sudden Page Removals Threaten Facebook As Music Marketing Tool | Social Music Strategy | Scoop.it
This week The Next Web.com posted a alarming story of how several prominent Facebook pages were deleted for unspecified copyright infringement complaints. The episode gave a rare window into the mind of Facebook, their polices and how easy the gift of a free fan-magnet can have serious hidden costs for artists.
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Rock N’ Roll Hall of Fame App Makes People Actually Buy Music | Evolver.fm

Rock N’ Roll Hall of Fame App Makes People Actually Buy Music | Evolver.fm | Social Music Strategy | Scoop.it
n its first two weeks, the Rock N’ Roll Hall of Fame app for iPhone and iPad has done something remarkable in an industry where most news about music buying is about how people don’t do it anymore: It convinced people to pay for music.
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Creative Music Marketing Campaigns — We All Make Music

Creative Music Marketing Campaigns — We All Make Music | Social Music Strategy | Scoop.it
I really enjoy it when bands and music companies use creative marketing campaigns. Rather than trotting out the same old same old, just the right amount of innovation can really increase hype and help you reach a goal, whether that goal is selling tracks, tickets, posters, collecting e-mails, or anything else.

I’ve also noticed that the greatest opportunities for creativity are local, and as I am based out of Chicago, I’d like to highlight five examples of really cool campaigns I have seen over the past several months.
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Independent Radio Show Tips Spreaker

Independent Radio Show Tips Spreaker | Social Music Strategy | Scoop.it
Everybody knows how important the medium of radio is to artists. Terrestrial radio is still one of the biggest drivers of record sales, digital radio platforms like Last.fm and Pandora are spreading like wildfire, and even Sirius/XM, which is finally profitable, makes a huge difference to the careers of artists everywhere.

But what if your band could have its own radio show? What kind of effect would that have?
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HOW TO: Get Your Fans To Use Their Phone for Good During Concerts

HOW TO: Get Your Fans To Use Their Phone for Good During Concerts | Social Music Strategy | Scoop.it
Usually, the dude standing in the front row during a show, cellphone in hand, is considered a musician’s arch enemy. Even if he’s taking snaps, he’s not actively listening to the music, which is the whole point of attending a show. Not so with the fans of Chicago-based band Umphrey’s McGee, which will soon be holding its second, hyper-interactive UMBowl.
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20 Mind-Blowing TED Talks for Music Students, Lovers, and Industry Folks

20 Mind-Blowing TED Talks for Music Students, Lovers, and Industry Folks | Social Music Strategy | Scoop.it
I came across a great article via Twitter a couple of months back, and just now realized that I never put up a post for it. Whoops! I haven’t watched all of these videos yet, but they all sound extremely interesting and worth a watch for any music student, industry worker, or lover.
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6 reasons social media doesn’t work for some bands

Often musicians complain that social media doesn’t work, that they aren’t making any money and that marketing shouldn’t be their concern.
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Occupy The Music Industry - hypebot

Occupy The Music Industry - hypebot | Social Music Strategy | Scoop.it
The falling security of the US economy bears an uncanny resemblance to the relative microcosm that is the music Industry. The occupy movements 99% are angry at the 1% with all the wealth. Those at the top are overtly occupied...
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5 Excellent Mobile Apps for Music Production [GUEST POST]

5 Excellent Mobile Apps for Music Production [GUEST POST] | Social Music Strategy | Scoop.it

Today’s smart phones and tablets allow music producers to jot down musical ideas and create music without having to book time in an expensive studio. Among the sea of apps available to the public, there are some excellent apps designed to help musicians create and produce music.

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5 Ways Google+ Could Steal Music Fans from Facebook

5 Ways Google+ Could Steal Music Fans from Facebook | Social Music Strategy | Scoop.it
Google’s social network, Google+, is late. Facebook has a big lead, having ousted MySpace, which in turn deposed Friendster, the site that started us all on this path towards recreating our social fabric as a network of connected personal nodes.
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How good is Google’s Instant Mix? « Music Machinery

How good is Google’s Instant Mix? « Music Machinery | Social Music Strategy | Scoop.it
his week, Google launched the beta of its music locker service where you can upload all your music to the cloud and listen to it from anywhere. According to Techcrunch, Google’s Paul Joyce revealed that the Music Beta killer feature is ‘Instant Mix,’ Google’s version of Genius playlists, where you can select a song that you like and the music manager will create a playlist based on songs that sound similar. I wondered how good this ‘killer feature’ of Music Beta really was and so I decided to try to evaluate how well Instant Mix works to create playlists.
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How Google Chromebook Will Feel For Music Fans

How Google Chromebook Will Feel For Music Fans | Social Music Strategy | Scoop.it
As it tends to do around this time of year, Google is making waves this week with its Google I/O developers’ conference in San Francisco, where it announced not only the innovative WebGL-enabled music video we profiled on Wednesday, but — more importantly for the future of computing — its Chromebook series of netbooks, which sit somewhere between the tablet and the laptop and are designed from the ground up for cloud computing.
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The Root's Questlove On Marketing Music Careers By Building Music Movements - hypebot

The Root's Questlove On Marketing Music Careers By Building Music Movements - hypebot | Social Music Strategy | Scoop.it
In 2008, Derek Jennings interviewed The Roots' Questlove in a wide ranging discussion that included a section about building a movement with other musicians that has stayed with me ever since. Questlove described how big acts in popular music had always been part of larger music movements so that's what he and Roots' manager Richard Nichols decided to try to create. It's an interesting perspective that one sees echoed in the building of local scenes, musician collectives and even festivals yet one rarely hears music marketers encouraging musicians to build community beyond one centered on the musician in question
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MOG To Launch Freemium Music Service | Evolver.fm

MOG To Launch Freemium Music Service | Evolver.fm | Social Music Strategy | Scoop.it
As rumors continue to swirl regarding the imminent launch of cloud-based music services from Spotify, Apple, and Google, one such service that’s already up and running in this country – MOG – announced that plans to revamp its on-demand music subscription as a freemium music service somewhat along the line of Spotify within the next couple of months.
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How To Use Facebook Questions To Increase Fan Engagement

How To Use Facebook Questions To Increase Fan Engagement | Social Music Strategy | Scoop.it
Facebook recently released Facebook Questions, a new feature which allows users to harness the power of the crowd – the crowd of course, being their social network. Using Facebook Questions, users can poll their friends on everything from the best Mexican restaurant in their neighborhood to their favorite American Idol contestant. But how can an artist effectively use Facebook Questions?
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Best AirPlay-Enabled Music Apps

Best AirPlay-Enabled Music Apps | Social Music Strategy | Scoop.it
We’re all about AirPlay these days, as we have been since before Apple launched it, because it unites the best sources for music (apps) with the best speakers (usually the surround sound speakers connected to a television), the largest screen (the television), and the best remote control (your iPhone, iPad or iPod Touch).

Best of all, despite all of these moving parts, the whole combination is so easy to use that, as noted earlier, your most elderly relative could likely use it without a problem.
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5 Psychological Principles To Help You Sell More Music - MTT - Music Think Tank

5 Psychological Principles To Help You Sell More Music - MTT - Music Think Tank | Social Music Strategy | Scoop.it
As a musician or label-owner though, you might not have the time to immerse yourself in the psychology of persuasion. Therefore, to save you some time and to help you get acquainted with these essential principles, here are five proven psychological principles from Cialdini. Being aware of these techniques will help you with selling your music, your merchandising or tickets. Let’s get started right away with the first psychological principle!
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