One thing that bands are always looking for is positive print press. Magazines, fanzines and newspapers do still have a place in building an audience and positive press gives a lot of credibility to your online activities.
Yesterday Spotify announced the addition of apps including launch partners like Songkick (concert info), TuneWiki (lyrics), Moodagent (mood based playlists) and content Pitchfork, Rolling Stone and others(list of Spotify apps here).
At a posh press event in Manhattan’s Greenwich Village on Wednesday, freemium music subscription service Spotify revealed the “new direction” at which it has been hinting: a new API (application programming interface) that will let developers create apps that are powered by Spotify.
It’s really easy to spend lots of time online and not actually get anything done to grow your audience. A simple daily check list can keep you motivated and stop you spending three hours staring at a twitter #catjokes hashtag.
Have you ever considered creating your own iPhone app? Mobile Roadie is the best turnkey app creation tools on the market and since I’ve just successfully released my own app, i’d like to share the step by step process with you.
Read on to discover how I took a few hundred dollars and flipped it into my own app within weeks.
This week The Next Web.com posted a alarming story of how several prominent Facebook pages were deleted for unspecified copyright infringement complaints. The episode gave a rare window into the mind of Facebook, their polices and how easy the gift of a free fan-magnet can have serious hidden costs for artists.
n its first two weeks, the Rock N’ Roll Hall of Fame app for iPhone and iPad has done something remarkable in an industry where most news about music buying is about how people don’t do it anymore: It convinced people to pay for music.
I really enjoy it when bands and music companies use creative marketing campaigns. Rather than trotting out the same old same old, just the right amount of innovation can really increase hype and help you reach a goal, whether that goal is selling tracks, tickets, posters, collecting e-mails, or anything else.
I’ve also noticed that the greatest opportunities for creativity are local, and as I am based out of Chicago, I’d like to highlight five examples of really cool campaigns I have seen over the past several months.
Everybody knows how important the medium of radio is to artists. Terrestrial radio is still one of the biggest drivers of record sales, digital radio platforms like Last.fm and Pandora are spreading like wildfire, and even Sirius/XM, which is finally profitable, makes a huge difference to the careers of artists everywhere.
But what if your band could have its own radio show? What kind of effect would that have?
Usually, the dude standing in the front row during a show, cellphone in hand, is considered a musician’s arch enemy. Even if he’s taking snaps, he’s not actively listening to the music, which is the whole point of attending a show. Not so with the fans of Chicago-based band Umphrey’s McGee, which will soon be holding its second, hyper-interactive UMBowl.
I came across a great article via Twitter a couple of months back, and just now realized that I never put up a post for it. Whoops! I haven’t watched all of these videos yet, but they all sound extremely interesting and worth a watch for any music student, industry worker, or lover.
The falling security of the US economy bears an uncanny resemblance to the relative microcosm that is the music Industry. The occupy movements 99% are angry at the 1% with all the wealth. Those at the top are overtly occupied...
Today’s smart phones and tablets allow music producers to jot down musical ideas and create music without having to book time in an expensive studio. Among the sea of apps available to the public, there are some excellent apps designed to help musicians create and produce music.
Google’s social network, Google+, is late. Facebook has a big lead, having ousted MySpace, which in turn deposed Friendster, the site that started us all on this path towards recreating our social fabric as a network of connected personal nodes.
his week, Google launched the beta of its music locker service where you can upload all your music to the cloud and listen to it from anywhere. According to Techcrunch, Google’s Paul Joyce revealed that the Music Beta killer feature is ‘Instant Mix,’ Google’s version of Genius playlists, where you can select a song that you like and the music manager will create a playlist based on songs that sound similar. I wondered how good this ‘killer feature’ of Music Beta really was and so I decided to try to evaluate how well Instant Mix works to create playlists.
As it tends to do around this time of year, Google is making waves this week with its Google I/O developers’ conference in San Francisco, where it announced not only the innovative WebGL-enabled music video we profiled on Wednesday, but — more importantly for the future of computing — its Chromebook series of netbooks, which sit somewhere between the tablet and the laptop and are designed from the ground up for cloud computing.
In 2008, Derek Jennings interviewed The Roots' Questlove in a wide ranging discussion that included a section about building a movement with other musicians that has stayed with me ever since. Questlove described how big acts in popular music had always been part of larger music movements so that's what he and Roots' manager Richard Nichols decided to try to create. It's an interesting perspective that one sees echoed in the building of local scenes, musician collectives and even festivals yet one rarely hears music marketers encouraging musicians to build community beyond one centered on the musician in question
As rumors continue to swirl regarding the imminent launch of cloud-based music services from Spotify, Apple, and Google, one such service that’s already up and running in this country – MOG – announced that plans to revamp its on-demand music subscription as a freemium music service somewhat along the line of Spotify within the next couple of months.
Facebook recently released Facebook Questions, a new feature which allows users to harness the power of the crowd – the crowd of course, being their social network. Using Facebook Questions, users can poll their friends on everything from the best Mexican restaurant in their neighborhood to their favorite American Idol contestant. But how can an artist effectively use Facebook Questions?
We’re all about AirPlay these days, as we have been since before Apple launched it, because it unites the best sources for music (apps) with the best speakers (usually the surround sound speakers connected to a television), the largest screen (the television), and the best remote control (your iPhone, iPad or iPod Touch).
Best of all, despite all of these moving parts, the whole combination is so easy to use that, as noted earlier, your most elderly relative could likely use it without a problem.
As a musician or label-owner though, you might not have the time to immerse yourself in the psychology of persuasion. Therefore, to save you some time and to help you get acquainted with these essential principles, here are five proven psychological principles from Cialdini. Being aware of these techniques will help you with selling your music, your merchandising or tickets. Let’s get started right away with the first psychological principle!