Social Music Gaming
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Social Music Gaming
How music should learn from the booming social gaming market?
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The Economics of Social Gaming [INFOGRAPHIC]

56 million Americans have played a social game, helping to drive this burgeoning billion-dollar industry. Where is that money coming from? Behold, an infographic that explains the big business of social games.

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How Musicians used Facebook in 2011?

How Musicians used Facebook in 2011? | Social Music Gaming | Scoop.it

A picture of what the most popular artists are doing with Music on Facebook.

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Rounds For Facebook To Launch 9 New Social Games By 2012 - SocialTimes.com

Rounds For Facebook To Launch 9 New Social Games By 2012 - SocialTimes.com | Social Music Gaming | Scoop.it
Rounds, the Facebook “communitainment” platform that lets users video chat, play games, watch videos, listen to music, look at pictures, take snapshots and engage in other activities together with friends (old and new) announced Wednesday that they will be launching nine new activities.

According to a press release, the new activities, which will be rolled out on the Facebook app by 2012, were made possible by a $3 million investment that Rounds secured from Verizon Investments earlier this month.

Dany Fishel, Rounds DEO and co-founder, says, “We are continuing to build out our platform and add more and more unique experiences for our users. Rounds users can expect to get hooked to these new activities like they have with our activities and games already on the site—and probably more so. As rounds continues to grow, the offerings are only going to get better and more addicting than they already are. We’re very excited about these nine new additions and can’t wait to get going on our next projects.”

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VEVO Will Expand Beyond Music Videos ? what about gaming?

VEVO Will Expand Beyond Music Videos ? what about gaming? | Social Music Gaming | Scoop.it

Here are some highlights:
VEVO is on track to be profitable in the first half of next year, but probably won't be spun off as an independent public company.
Between 70% and 75% of VEVO's volume comes through YouTube.
More long-form content and original programming. "You can't go to a fashion show without music. You can't go to a restaurant without music. You can't go to a sporting event without music. There's a rich mine of narrative and stories that you can tell within there. So we're staying true to music but we're expanding our programming beyond performance based music videos and into other types of programming."

Read more: http://read.bi/tt54HD

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Social Gaming and Virtual Goods World Summit London 2011

Expanding the use of music in social gaming on Facebook

 

London Wednesday 7, 9:10.

 

- Creating the world’s first social music gaming - application for Facebook
- Employing MXP4’s ALD technology to unite gaming and music
- Offering a scalable and sustainable revenue generator for EMI


Albin Serviant,CEO , MXP4 (Bopler Games)

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We R Interactive looks to marry music and gaming with I Am Star

We R Interactive looks to marry music and gaming with I Am Star | Social Music Gaming | Scoop.it
Heath, who was awarded an OBE in 2009 in part for his contribution to the computer games industry, has been hired as We R Interactive looks to marry music and gaming with a new title called I Am Star. The company says the game will "enable players to live the life of a music star".

The title is being hyped as giving players the chance to achieve "fantasy fulfilment" and live a rock star life "from bedroom to concert hall".

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Smule builds social music app empire by buying Khush

Smule builds social music app empire by buying Khush | Social Music Gaming | Scoop.it
Smule, the successful iOS music app start-up behind Ocarina, Magic Piano and I am T-Pain, is buying fellow social music start-up Khush, of Songify fame, in a bid to take command of what it believes will be a fast-growing mobile musical expression...
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Evolver.fm launches online directory for music apps

Evolver.fm launches online directory for music apps | Social Music Gaming | Scoop.it

The Echo Nest's Evolver.fm blog has launched a new directory of music apps, covering iPhone, Android, iPad and web-apps. The directory currently lists more than 1,700 apps, grouped into categories including Listen, Play, Discover and Create. These are then split into further sub-categories, from Songwriting and Instruments through to Atmospheric/Relaxation and Augmented Reality. The site appears to be aimed at two audiences: the industry and consumers. App developers whose apps aren't listed are being invited to submit their details for inclusion. Evolver.fm was launched in 2010 by former CNET and Wired writer Eliot Van Buskirk, and the site is funded by The Echo Nest.
Link - http://evolver.fm/appdb/

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What’s Next For Spotify? Powering Music Apps

What’s Next For Spotify? Powering Music Apps | Social Music Gaming | Scoop.it

November 22, 2011 at 10:59 amby Eliot Van Buskirk
What’s Next For Spotify? Powering Music Apps

For whatever reason, some of the neatest announcements in digital music history have been surrounded by an air of mystery. Call it the iPod effect. The latest player in this game: Spotify, which is summoning reporters to a Nov. 30 “Global Press Conference” with the tantalizing teaser, “What’s next for Spotify?”

People are talking, which is of course the point. All Things Digital thinks Spotify will announce a digital music store. PC Magazine doesn’t know. VentureBeat agrees with All Things Digital: Spotify plans to launch an MP3 store.

We respectfully disagree, because we think we’ve already broken this story.

If our theory is correct, Spotify will announce a commercial API (application programming interface) on November 30 that lets app developers for iOS, Android, and other platforms build — and sell — music apps that draw on Spotify’s catalog of 15-million-plus songs.

That last bit is crucial. Developers can already build apps on top of Spotify – they just can’t sell them, removing a substantial incentive for making cool stuff, especially when so many other app developers have struck gold on the app stores.

Spotify will make its API available to commercial developers — even one-person operations operating on shoestring budgets — and we suspect that it will also announce big improvements to that API development tool.

Our guess: These "special guests" will be third-party app developers making stuff out of Spotify's music

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Ron Conway Explains Why Digital Music Is Not A Dud Business

Ron Conway Explains Why Digital Music Is Not A Dud Business | Social Music Gaming | Scoop.it
Super angel investor Ron Conway thinks that digital music is still in its infancy -- more than a decade after he lost money on an early investment in Napster.
Speaking at Billboard's FutureSound conference in San Francisco this afternoon, Conway explained that he sees huge potential for startups to build on the music platforms established by Apple, Google, Amazon, Pandora, and Spotify.

Read more: http://www.businessinsider.com/ron-conway-explains-why-digital-music-is-not-a-dud-business-2011-11?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29#ixzz1e379YP2E

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RootMusic gets with the Open Graph on Facebook

RootMusic gets with the Open Graph on Facebook | Social Music Gaming | Scoop.it
RootMusic’s BandPage, Facebook’s most popular music app, just upgraded to HTML5 and now includes a powerful new viral channel. Using the Open Graph capabilities launched at f8, all songs within the app’s musician profiles now include Like buttons that instantly share playable tracks to the news feed. RootMusic’s Director of Pages Matthew Conn tells me “I would expect very large increases in sharing”.

Considering BandPage has 28.6 million monthly active users, the volume of songs shared could be massive. The updated app will make the news feed a better place to discover music, and since BandPage doesn’t auto-share listening activity like Spotify, there’s no risk in exploring.

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EMI Music opens its catalog up to developers to create apps for its artists

EMI Music opens its catalog up to developers to create apps for its artists | Social Music Gaming | Scoop.it

The music industry isn’t exactly known for being easy to get along with when it comes to the app developer community. That’s why a new deal announced today between music group EMI Music and ‘music intelligence’ startup The Echo Nest is particularly intriguing.

The tie-up sees The Echo Nest host and manage a ‘sandbox’ for app developers. Through this portal, EMI Music will offer creative briefs and opportunities to collaborate on building apps for artists such as Gorillaz, The Pet Shop Boys and Tinie Tempah.

Once developers have successfully registered for an API key, they’re able to submit app concepts to EMI and The Echo Nest. Apps that are approved will then be released by EMI under a revenue sharing model that sees both developers and rightsholders paid, and the intellectual property for the technology retained by the developer. Both free-with-ads, and paid-for apps will be considered, across platforms such as the Web, iOS and Android.

The initiative provides access to music from the famous Blue Note Records jazz label, and a catalog of thousands of songs from acts such as Culture Club, Shirley Bassey and The Verve. Developers will be able to make use of The Echo Nest’s vast database of information about songs, from simple things like tempo and genre, to complex data about the ‘mood’ of songs. There’s also access to dynamic playlist APIs, open source audio fingerprinting, audio analysis, and remix software.

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Michael Buble, Zynga Partner for CityVille Integration

Michael Buble, Zynga Partner for CityVille Integration | Social Music Gaming | Scoop.it
The integration will bring together the number one game on Facebook with the singer who has topped the Billboard album charts as of late.

...

For about a week, CityVille players will be able to mingle with the singer's avatar, party with Buble’s band as part of a holiday bonfire, complete such quests as collecting a Segway, a turntable, sushi, hockey stick and atie, and view an exclusive video from the music star.

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Universal Music's digital chief plots new course (Q&A)

Universal Music's digital chief plots new course (Q&A) | Social Music Gaming | Scoop.it
Rob Wells, the former surfer turned music exec, was among the first in the industry to cheer Spotify. In an interview with CNET, Wells says that embracing new business models has paid off.


Universal Music Group's digital boss Rob Wells has been talking to CNET about the impact of new digital music services, fending off suggestions that they may cannibalise existing sales of downloads. "We haven't seen a decline in any existing service's revenue alongside the launch of a new service or new model in any existing markets," he says. "This stuff about digital revenues and how freemium will have fun at the expense of other services is kind of irrelevant because it's all incremental money... consumers are kind of favoring some services above others and of course you're getting some churn but what we're not seeing is consumers churning away from richer revenue streams onto lesser or cheaper revenue streams. At the moment, none of these new services are cannibalizing. They're all complementary."
Source: CNET - http://tinyurl.com/c9z7jd2

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December IPO Will Value Zynga as Larger than Electronic Arts - SocialTimes.com

December IPO Will Value Zynga as Larger than Electronic Arts - SocialTimes.com | Social Music Gaming | Scoop.it
Zynga plans to release 10% of it’s oustanding stock to the public at a price between $8 and $10, and it would bring Zynga around $900 million to make new FarmVilles, CastleVilles and probably something along the lines of ZyngaVille. For those of you interested in getting into the stock, you may be worried Zynga might do something crazy and try to start a theme park, but then again, maybe they’re smarter than that. Also, their initial stock price has some interesting quirks.

Based on their issued stock and the price they’re issuing it at, Zynga is putting their entire company’s market value at around $10 Billion. This would make it larger than on-the-comeback trail Electronic Arts (ERTS), but smaller than Call of Duty and World of Warcraft owners Activision Blizzard (ATVI), who’s market valuse sit at $7.69 billion and $14.21 billion respectively. This also means that the stock price of $10 means that their market value to 12-month trailing sales ratio is close to 10x, whereas companies like ERTS have a ratio of 2x and ATVI has a ratio of 3x. This means the stock is more expensive than those stocks out of the gate, but this is typically the case with new IPOs.

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The Artist Gateway - linking our data to the best content on the web

The Artist Gateway - linking our data to the best content on the web | Social Music Gaming | Scoop.it

James Cowdery – Innovation Manager, Universal Music UK I joined Universal Music a few months ago, working in the Commercial Team on the first floor. It’s my job to help the company take advantage of the significant opportunities afforded by the web. This means building innovative digital products that are valuable to our artists and labels. I’d like to tell you about something massively exciting that we announced at Music Hack Day this weekend. We’re creating a web page at umusic.co.uk for every one of our artists and each of their albums and singles. We’re calling it the Artist Gateway and we hope it will be the most comprehensive experience for fans searching online for our music. Why are we doing this? Well, Universal Music is the source of lots of valuable artist information – track-lists, promotional photos, product codes and cover art. But in addition to the data generated by a large record company in its daily operation, there’s a mind-boggling wealth of great content on the web. For example, each of our artists will have an official website. There will be merchandise and music available in the official store. Fans can watch music videos on VEVO and YouTube and listen to streamed music at Spotify, Deezer, Last.FM or Soundcloud. There’s Songkick for gig listings and, of course, many of our artists are on Twitter. Let’s not forget the brilliant editorial online – interviews and video sessions from trusted sources like the BBC and the Guardian. How can we help music fans make sense of all this information? 

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Ecosystems In The Age Of The API, by Mark Mulligan

Ecosystems In The Age Of The API, by Mark Mulligan | Social Music Gaming | Scoop.it

Walled gardens, Ecosystems, Platforms, call them what you will, but the mechanisms through which our digital content experiences are managed have evolved much over the last 15 years.


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Music labels should look to gaming industry

Music labels should look to gaming industry | Social Music Gaming | Scoop.it

Music labels should replicate the evolution of the gaming industry and help create products which are "immersive, interactive and engaging" by opening up their back catalogues and moving "beyond the play button", according to a former Last.fm exec. Spencer Hyman, who spent three years as Last.fm's COO, says that while the two industries were once similar, the music industry has failed to capitalise on immersive, interactive formats such as karaoke, while gaming has continued to evolve.

"The bizarre thing is 20 years ago, the industries were remarkably similar," says Hyman, who is now CEO of art discovery platform, Artfinder. "You had very smart people creating very good concepts, they'd put things onto discs which you'd put into a machine and press play. You'd either play Age of Empires or you'd play Britney Spears. [But] games have moved completely beyond the play button. It's interactive, immersive, server-based gaming. The music industry actually had a product which was immersive and interactive. It was karaoke. "

The result, says Hyman, is that the gaming industry has discovered a fresh way to monetise its offerings through micropayments or monthly subscriptions. By contrast, the music industry still faces challenges both in marketing and making money from its offerings, following drastic changes to the role of labels in selling and promoting music.

 

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Zynga: Beyond the IPO

Zynga: Beyond the IPO | Social Music Gaming | Scoop.it
Three years ago, Mark Pincus told me that he was going to make Zynga more valuable than EA within five years. It took him only two.

Zynga is a remarkable venture story, and the company’s impending IPO is a huge moment for the games industry — it marks the coming of age of the West’s leading proponent of casual, free-to-play gaming.

With the timing for the company’s roadshow now seemingly confirmed, what should we expect from Zynga as it goes public? The answer reflects Pincus’ exceptional level of ambition and has implications both for how investors should think about the company and how other developers manage their go-to-market strategies.

Zynga’s topline is driven by two factors: the number of daily active users (DAUs) across all platforms, and the average amount that these users pay per day to play the games (average bookings per DAU, or ABPU). Since the DAU levels for each title typically erode from an early peak, the company’s total DAU count is built upon the subsiding foundations of its previous titles. So, to grow its DAU count, Zynga has to release more popular titles more frequently.

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Dance fitness video games boogie their way to success

Dance fitness video games boogie their way to success | Social Music Gaming | Scoop.it
Dancing games have steadily marched up the charts of top-selling games, in some months outdoing big-budget bestsellers such as Madden NFL 12 and Gears of War 3. In October, sales of dancing titles such as Just Dance 3, Everybody Dance, Dance Central and the first installment of Zumba leaped 135% over October 2010, according to NPD Group Inc., a market research firm.

Overall game sales rose only 3% over the same period. Total sales for the year are expected to stay flat, at best. The dancing genre — like the exercise craze that drove videocassette sales in the 1980s — branched out of the popularity of fitness games beginning in 2008 with Nintendo Co.'s Wii Fit, which reintroduced the aerobic step platform in high-tech fashion to millions of living rooms around the world.

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Michael Jackson Immortal World Tour attending CityVille on Facebook

Michael Jackson Immortal World Tour attending CityVille on Facebook | Social Music Gaming | Scoop.it
Michael Jackson fans who are also CityVille players (app. on Facebook) are in for a treat! Swing by CityVille starting this week, where players will be able get closer to the King of Pop with a visit from Michael Jackson THE IMMORTAL World Tour!!

Players over level six can celebrate from now until November 25th, as Michael Jackson THE IMMORTAL World Tour makes a stop in Cityville. Complete your quest and unlock an exclusive video from the show, and for the first time, players and fans who choose to purchase the IMMORTAL album or tickets to Michael Jackson THE IMMORTAL World Tour in Las Vegas will also get a special limited edition virtual good for their city – only available as part of this celebration!!

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Music Is A Big Hit On Facebook

Music Is A Big Hit On Facebook | Social Music Gaming | Scoop.it

In the two months since f8 and Facebook's expansion of music in its Open Graph, fans have shared listening activity more than 1.5 billion times.

As a result, some of Facebook's biggest music developers have more than doubled their active users and new services saw 2 to 10 time increases.


FaceBook provided these service by service stats:


Spotify: Expanded to the US this summer and added well over 4 million new users since f8.
Earbits: Y Combinator-funded startup built by a team of musicians saw a 1350% increase in the number of users becoming fans of the band they’re listening to.
MOG: A unique social business model has led to a 246% growth in Facebook users since f8.
Rdio: A strong social ecosystem has expanded with a 30x increase in new user registrations from Facebook.
Slacker: Available across mobile, TV, auto and web, Slacker saw a more than 11x increase in monthly active users in the month following f8.
Deezer: Based in France, they've added more than 10,000 users per day since finalizing their Open Graph integration.


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Harmonix Rebounds With Dance Central, Bets on Music Downloads

Harmonix Rebounds With Dance Central, Bets on Music Downloads | Social Music Gaming | Scoop.it

Have music games had their day? Harmonix seems to be doing pretty well for itself in a genre that has supposedly slumped. The company tells Bloomberg that its Dance Central game has sold more than 2.5 million copies so far, and will help Harmonix generate revenues of around $100 million for 2011. COO Michael Hunziker also says that downloads continue to be a profitable revenue stream for Harmonix, having sold more than 100 million since 2006 across its Rock Band and Dance Central titles. Meanwhile, Hunziker hints at more music games to come that will move beyond those two franchises, and claims the company expects its profits to double in the next few years. He's also hoping that licensing fees for downloads will come down, although news on how much money Harmonix is making may not be entirely helpful for that ambition...
Source: Bloomberg - http://tinyurl.com/42jf6d4

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Smule to make beautiful music with $12M in funding | VentureBeat

Smule to make beautiful music with $12M in funding | VentureBeat | Social Music Gaming | Scoop.it

Music app maker Smule today announced a new funding round of $12 million to support future expansion plans, and to hire more employees.

Smule is the company behind the I am T-Pain autotune app, Ocarina, a very early hit on the iPhone, Glee Karaoke, and many more.

“This gives us some confidence we should put our foot on the gas,” Smule co-founder and chief executive officer Jeff Smith told VentureBeat. Smith said the money will go towards a rapid push to expand its team with more engineers, more product and creative teams, more marketing managers and more business analysts.

In a release issued along with today’s announcement, Smith said that Smule’s board and executive team will be taking more “aggressive steps to dominate the burgeoning market for mobile social music.”

Smule’s free-to-play Magic Piano app has been downloaded to more than 5 million iOS devices, and more than 200 million songs created on Smule products have been shared on the Smule Sonic Network.

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