The SUBWAY®chain is launching an integrated marketing campaign today (Wednesday 27th July) to promote their latest Sub - The SMOKIN’ BBQ CHICKEN TEMPTATION®
This is supported by a multi-platform, customer-centric media campaign running across TV, Spotify, Twitter and Facebook. Everything down to the ingredients, which were voted by customers via the chain’s SUB CARD® loyalty programme, to the online participation tools have been designed to garner greater customer engagement.
Solution and Results:
Manaaz Akhtar, Head of Marketing for Subway® UK & Ireland, is excited about the new campaign stating:
“This campaign has been developed to have stand out appeal to a broader audience. The upbeat musical element of the creative is fully integrated through the line and offers our audience the chance to actively engage with the brand through online social media participation. We are constantly looking for ways to build meaningful engagement with our customers beyond the store and the activation of this campaign across our growing social media platforms presents a great opportunity to do so.”