It’s been a big month for the evolution of the personalised web, led by Mark Zuckerberg and the unveiling of Graph Search. Much as the product has been lauded – it filling a gap in social search that we didn’t even really know existed – it has also been met with some criticism, not least around the fact that it limits the breadth of information you can access. The more tailored you make your search, the more limited the search results will be, with the default option of showing you Bing results really being no different to the current search experience in Facebook.
The biggest question that Graph Search raises – and this applies to the personalised web overall – is whether personalisation will ultimately destroy discovery. The premise behind the personalised web is clear: When our time online is at a premium, coupled with the amount of data about ourselves we are freely sharing, there is a clear opportunity for web services and social platforms to automatically personalise content and show only what’s most relevant to us. Where does this leave spontaneity, and broadening your information sources outside your immediate interests and activity?
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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc