The Internet's reach is so pervasive, it feels as though it has always been around. The reality is that the web is still in its infancy, and we don't really understand the risks it poses to our mental health. In fact, various experts, such as Larry D. Rosen, a psychologist and author of "iDisorder," believe that personal gadgets are making us mentally ill and are exacerbating other problems such as narcissism, depression or obsessive-compulsive disorder. Other mental health professionals have already identified disorders ranging from "Facebook depression" to "phantom vibration syndrome."
Realistically, most of us don't have the luxury of disconnecting from the Internet, particularly communication professionals whose work depends more and more on it.
However, there are various things you can do to curtail the negative effects it may have and prevent digital burnout.
Great infographic from marketing automation-eers Pardot. My favorite stat here is Google+ is cool by brand association, Facebook is for families (Disney, Starbucks) and kids. Google+ is the place for long form content (whatever that means) and Facebook is where you harvest likes.
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.
To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.
But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.
Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).
Despite the many business benefits of blogging - http://bit.ly/KwkATh , it remains an underutilized tactic.
Recent research shows - http://bit.ly/Kwkpr6 - that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs.
Tom Pick - presents six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts:
#1. Search engine optimization (SEO)
#2. Fresh content
#6. Content that makes all other tactics more effective
”Companies that blog have 79% more Twitter followers than those that don’t…The relationship between blogging and Twitter followers is particularly strong for small businesses…small businesses that blog on average have 102% more Twitter followers than those who don’t.” [Hubspot - http://bit.ly/KwnnvW]
Given all of these benefits, why have so many firms still not embraced blogging?
"After search engines, social media services are the second biggest source of traffic. Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site.
Today, I have compiled 20 awesome free WordPress plugins for social media that automatically make it easy for blog visitors to easily interact with Facebook, Twitter, Buzz and virtually. With these top social media plugins, you can take your blog to new platforms and novel dimensions."
"As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.
The process will help you pinpoint the areas of your content strategy that are working well, and those that could use some fine-tuning.
Use the Content Marketing Success Worksheet below to record your responses to the following questions:
1. Consistency: How consistent is your content marketing?
2. Relevance: Does your content marketing deliver the right information?
3. Style: Does your content engage your market?
4. Efficiency: Do you have an efficient process for selecting and producing topics for your content?
5. Influence: Does your market position or level of influence improve each month?
6. Goals: Does your content support your firm’s long-term goals?
7. Challenge: Does your staff find your content marketing to be adequately challenging?
It’s easy to put this analysis process into play in your organization — there are just two main steps:
1. Share the Content Marketing Success worksheet with your staff.
2. Rate your content marketing on a scale of 1–5.
No content marketing program is ever finished — there is always room for improvement."
Rodd Lucier, from the Clever Sheep blog, published a post titled Seven Degrees of Connectedness. The closing questions to Rodd’s post caught my eye: Can [the framework] serve as an introduction to the concept of a personal learning network?
"Link building is a concept that anyone involved in online marketing will come across and, more than likely, be involved in. The principle is simple — get high quality, relevant sites to link to your own. In doing so you not only generating traffic from visitors clicking through but also give search engines an indication as to the importance of your site.
Here are six of the most popular link-building tools:
It is a powerful, sometimes complex, tool that can work wonders for someone who knows how to use it. For link prospecting it’s pretty much unparalleled but search phrases have to be pretty specific.
In other words, this is not for the beginner link builder. If anything it’s better suited for larger companies or seo agencies.
This tool allows you to create your own database of possible link-building sites, lets you assign them to a team member, and then offers options for touching base with site owners.
Rand Fishkin’s SEOMoz is a very well-known name in the SEO industry with a reputation for delivering high-quality, easy-to-use tools.
The program’s competitor analysis option gives you an easy way to look at and understand what competitors are doing to increase their rankings. This is done by giving you a list of metrics such as inbound links to a page or site, their anchor text, and ‘Domain Authority’.
Raven’s suite of SEO tools covers everything from on-page analysis to social media monitoring and link building. The thing that stands out here is the sheer size and scope of the available options.
One of the perks of Raven is that it integrates with a number of external services.
5. Citation Labs:
As a link builder, one of the most time-consuming tasks is to find top quality sites that are both relevant and likely to link to you — something that Citation Labs makes far easier than any of the other tools that I’ve come across so far.
Simply choose the type of link or site that you’re looking for, enter a few relevant phrases, and wait for the software to generate your report.
Showing up at the top of specific search results can be a life-changing event for a local business, which is where Whitespark is aiming to help. Their local citation tool offers an easy solution to finding potential link partners at a local level. Simply enter your location and type of business, fine-tune the search phrase, and that’s it. Just a few seconds later you’ll have a list of potential link targets.
Each tool is analyzed with more information. In addition, you can read Pros, Cons, Cost and Value for the Money. Read full article here:
Online Social Brands Gone Bad. Are you one of them? It takes 6-7 brand impressions before someone will remember your brand?
Every brand impression counts. What brand impressions are you leaving with your audience?
20 Tips To Rock Your Online Social Brand Starting Now!
1. Know your business. Who are you? What are you? Why does your brand exist? What value do you offer your customers, community, audience, partners? What are your objectives, goals and measurements to track results?
2. Know your customer. Who are your current customers? Who are your dream customers? Partners? Community? Industry influencers? You must get in the head of your audiences so that you can best provide them relevant value and inspire them to connect with you in a meaningful way.
3. Know the conversations. What are the current conversations about you? Is the sentiment positive or negative? How frequent are the conversations? Where are they happening? Who is having them?
4. Pick 3. When starting out with new clients who need a brand overhaul but want to keep it simple we use our “Pick 3″ methodology.
Pick your 3 top audiences. Pick their top 3 pain points in life or business. Identify 3 ways you can help each of them Map your services to each of the 3 audiences and their needs Map your brand, service and value proposition messages to each of the 3 audiences and needs
5. Pick the top 3-5 words you want people to feel when they come in contact with your brand? Do you want them to feel empowered? Inspired? Peaceful? Trust? Energetic? Hungry? Fulfilled?
These 3 words can be the driving force behind your brand development.
6. Is your brand still relevant? Or could it use a refresh? Ask yourself these questions:
Does it still represent you, your organization and the services you offer? Does it speak in a language your audience can understand. Do the words use sound like mumbo jumbo or have meaning to your audience? Do people understand what you do and why they should care? Do you wish people would know what you are really about? How you can help them? Does your brand inspire your audiences to connect and engage with you? Is your head exploding with ideas but you just can’t seem to get them executed?
7. Get feedback from outside the C-Suite or corner office. 8. Brand is more than a logo or tagline. Developing an online brand requires more than simply grabbing your logo and using it as an avatar on every social platform. Your brand is everything about you. From the logo, colors, tagline, Twitter background, Facebook Timeline Cover, blog header, website integration with the blog to the way your receptionist answers the phone.
9. The digital execution of your online brand is not a replica of your offline brand
10. Focus on consistency. Because it takes at minimum 6-7 brand impressions for someone to remember your brand, every impression counts.
11. Be human. You are not your logo. Have real conversations that are not scripted. Let people get to know the human side of your business, not just the digital execution.
12. Be available. Half of online social brand success is simply being available. Be available to respond, answer questions.
13. Get real on your current team’s skills. Do you have the right skillset internally to execute an online brand that will rock your social ecosystem?
14. Acknowledge the social ecosystems are not waiting for you to join. The social networks are already crowded, loud, filled with spammers. You must rise above the noise and find a way to inspire and connect with your audiences and markets better than the rest of them. Focus on providing content that helps them reach their goals and resonates with where they are in life and business.
15. Develop a social media policy
What can employees communicate about? When should they not communicate about a specific topic, product or event? What tone of language should they use if using or engaging with one of your brand social profiles or platforms? What is your policy for Twitter accounts? If you are helping them build a following on Twitter, who owns it? What happens when the employee leaves? What social networks are prohibited at work or outside of work? I What is acceptable use of photos being posted to social networks? What is the escalation procedure should something go bad? Who, when and how should it be escalated? What are the consequences if an employee behaves in a manner that is in conflict with the policy? What is your policy for customer and community support via social media
16. Share your social media policy wide and deep. Share internally with all employees, contractors and vendors. Share an external ready version with clients, partners, and stakeholders.
17. What process, tools, and measurement systems will you use to proactively monitor and manage your brand reputation? Proactively managing your brand is as important if not more important than your logo! Don’t ignore this very important step.
18. Take your community along for the ride as you learn, grow and succeed in brand development. If you are launching a new business, refreshing your brand or even doing a complete overhaul, engage your community. Involve them in the process Conduct surveys, polls, focus groups leveraging the social networks and tools. If you engage them then they will be part of what build you.
19. Earn the right to talk about yourself.
Remember, it’s better to earn their Facebook like, retweet, or share. It’s what happens after the Facebook like that matters most!
20. Don’t over complicate it.
Set your priorities, know your market, know how you can help them and execute!
Remember, your goal should be to provide a consistent, inspiring and engaging brand experience at every touch both online and offline.
"Infographics are all the rage at the moment, particularly with the rise in popularity of sites like Pinterest where visuals and images of statistics are being shared.
What are inforgraphics?
Infographics are visual representation of data with small, relevant and clearly displayed nuggets of information. But infographics are not just useful to consume, they are also useful to produce for your business. People want their information quicker and using visuals are an excellent way to do this. Their eye-catching appeal draws more attraction than your average blog. Comprising interesting facts presented in a concise nature will maintain the attention of your readers, plus it’s good to break up your blog with different types of content (video, articles, visuals etc)".
People talk about Francis Bacon as the last person to know everything. Apparently, these people don't know any 15-year-old girls. Because these girls know everything. And they just can't believe we don't.