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Google Ranking Factors Visualized [Infographic]

Google Ranking Factors Visualized [Infographic] | Social Mind | Scoop.it

Marty Note
Not sure Google's algorithm works exactly like this depiction, but let's suspend disbelief for the moment. The value of having all the "ranking factors" on a single page so your mind can grasp just how noisy and strange it is to achieve a high organic rank is valuable.

Don't forget the float since the other big decision being made is who sees what when. The float is Google's version of Facebook's edgerank. Just because you have a website and it ranks well doesn't mean 100% of the people see it.

That last sentence is the best case I can make for diversification of any Internet marketing "portfolio" of channels (PPC, social, traditional, email, video, Infographics). Diversify or die to state it in a more succinct way.


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9 Tips for Running Successful Facebook Contests

9 Tips for Running Successful Facebook Contests | Social Mind | Scoop.it
Facebook Contests: Learn how to run a successful Facebook contest aimed at your target audience and gain information about your customers.

 

Have you considered using a Facebook contest? These days, it seems like just about everyone is giving away something on Facebook.

 

Here are 9 tips for making Facebook contests more successful:

 

#1: Determine Whether You Really Need a Contest -- The bottom line: have specific goals and don’t run a contest just because everyone else is doing it!

#2: Decide Which Type of Facebook Contest Will Help You Reach Your Goals -- sweepstakes, essay, photo or video?

#3: Familiarize Yourself With Facebook’s Policies and Guidelines -- When it comes to contests, Facebook has an extensive list of “do’s and don’ts.”

#4: Choose a Third-Party App to Run the Contest -- Facebook explicitly requires businesses to run a contest on a third-party application, and it’s nearly impossible to meet all of their other promotions guidelines without one.

#5: Pick a Relevant Prize -- Remember that the value of your prize should reflect the effort participants need to make to enter.

#6: Make it easy to enter

#7: Tell the World About Your Contest

#8: Consider Facebook Ads to increase the reach of your promotion.

#9: Finally: Don’t Forget to Follow Up!

 

By Jim Belosic

 

Full article: http://www.socialmediaexaminer.com/facebook-contests/

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News Discovery and Topic Monitoring via Hashtags: The Best Twitter Tools

News Discovery and Topic Monitoring via Hashtags: The Best Twitter Tools | Social Mind | Scoop.it

Robin Good: One of the most effective and popular methods to stay abreast of a topic area or to discover new stories about an issue is the use "hashtags" for Twitter seaches.

 

Here is a bunch of tools that make it easy for you to monitor and  search, one or multiple Twitter hashtags on your preferred topics.

 

Useful. Resourceful. 7/10

 

Tools list: http://www.searchenginepeople.com/blog/best-tools-to-summarize-twitter-hashtags.html

 

 

 

 


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12 Simple Ways Marketers Can Humanize Their Brand

12 Simple Ways Marketers Can Humanize Their Brand | Social Mind | Scoop.it

Excerpted from article:
"In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional.

 

People do business with people they like and trust, and it's really, really hard to trust a company.

If your company comes off as cold, corporate, or faceless, it might be time to find a way to humanize your brand a little more. Here's how.

 

1) Write an 'About Us' page that's actually good.

2) Kill the business babble.

3) Inject a sense of humor into your content.

4) Publish photos of your team being themselves.

5) Introduce your community manager.

6) Sign your social updates.

7) Have conversations with fans, followers, and commenters.

8) Encourage employees to be social on behalf of your company.

9) Admit your mistakes.

10) Poke fun at yourself.

11) Sign your emails with your name. Like, your name.

12) Take off your marketer hat once in a while."

 

Each way is analyzed with detailed information. Read full interesting article here:
http://blog.hubspot.com/blog/tabid/6307/bid/33525/12-Simple-Ways-Marketers-Can-Humanize-Their-Brand.aspx

 

 


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The Most Liked Brand Posts On Facebook

The Most Liked Brand Posts On Facebook | Social Mind | Scoop.it

The July news cycle may have been all about Olympic spirit, heat waves and 4th of July national pride, but you wouldn’t know it judging from the most Liked posts by Brands on Facebook.

 

It turns out that America’s favorite hero last month wasn’t an Olympian. It was UPS driver Kenneth Donleycott who found a missing Alzheimer’s patient. With 878,313 Likes, this was one of the most Liked posts of all time.

 

Facebook also Likes pictures. 9 of the top 10 posts were photo-based. This is in line with Track Social’s recently released white paper findings showing significantly higher engagement across the board when brands post photos rather than videos or statuses.

 

By Haley Jones

 

Source: http://www.business2community.com/facebook/the-most-liked-brand-posts-on-facebook-0256622

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9 Facebook Marketing Tips From Top Experts

9 Facebook Marketing Tips From Top Experts | Social Mind | Scoop.it

Excerpted from article on Social Media Examiner:

"Find out the hottest facebook marketing tips for your business and use these marketing tactics to take you to the next level.

 

#1: Leverage videos more effectively on Facebook with Open Graph;

#2: Experiment with posting outside business hours;

#3: Find creative ways to add more photos;

#4: Use Sponsored Posts;

#5: Involve your fans in product decisions;

#6: Utilize the new scheduling tool;

#7: Use contests to get more fans;

#8: Get active on your personal profile;

#9: Allocate the resources needed..."

 

Each tip is analyzed with detailed information. Read full interesting article here: 

http://www.socialmediaexaminer.com/9-facebook-marketing-tips-from-top-experts/


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A Quick & Easy Guide to Rocking Social Media [Infographic]

A Quick & Easy Guide to Rocking Social Media [Infographic] | Social Mind | Scoop.it
Here's the inside scoop on how to improve your social media ROI through Facebook, Twitter, and Pinterest.
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14 Funny Brands You Can't Help But Follow in Social Media

14 Funny Brands You Can't Help But Follow in Social Media | Social Mind | Scoop.it
Take a look at the brands on social media who are doing a good job not taking themselves too seriously.

 

There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? It could be because they share valuable, educational content that appeals to your interests and needs. Or it could be that they give you access to exclusive deals, coupons, or other promotions. Or maybe they're just ridiculously funny.


Truthfully, the best brands to follow in social media should probably have a combination of all those characteristics. But I'd venture to say that many of you are following a brand simply for its entertainment value. (I know I am.) You know -- the brands that really tickle your funny bone and sometimes even make your sides hurt from laughter. You just can't help but follow them, and you've probably shared some of their updates with your own network, expanding that brand's social media reach. And while it may not seem like a funny update has any value, surely there's value in showing off your personality and being a lovable brand, right?

 

So the next time you're planning your social media updates, why not incorporate a little humor here and there? To help bring out your inner comedian, we've compiled a list of brands whose social media presence gives us the giggles. We're warning you though, by the time you're done with this post, your cheeks might be a tad bit on the sore side.


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33488/14-Funny-Brands-You-Can-t-Help-But-Follow-in-Social-Media.aspx#ixzz24BzGud8t

 

By Pamela Vaughan

 

Full article: http://blog.hubspot.com/blog/tabid/6307/bid/33488/14-Funny-Brands-You-Can-t-Help-But-Follow-in-Social-Media.aspx

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Research Reveals How Marketers Use Social Media [Infographic]

Research Reveals How Marketers Use Social Media [Infographic] | Social Mind | Scoop.it

Infographic highlighting data about social media marketing usage from the 2012 SEOmoz industry survey. on Hubspot

 

We all know that Facebook and Twitter lead as the mosst popular social network.....

 

Here's what caught my attention:

 

Google+ emerges as the third most popular network.      

 

**one theory behind this ranking could be the high impact Google+ has on SEO.

 

**While LinkedIn falls behind in fifth place, it turns out that 74.1% of marketers use LinkedIn for branding.    

 

**One theory behind this statistic could be branding via employees. LinkedIn is an excellent platform for showing off the wonderful talent your employees bring to your company.

 

 

Lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics tools, in their social media management 

 

**Tools that report on social media analytics are becoming more and more in demand among marketers,

 

HubSpot team has worked so hard to provide reach metrics and CTR on all your social media messages, as well as ROI metrics like closed-loop reporting on leads and customers generated from social media, all within the HubSpot Social Media tool.

 

Selected by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article and see infographic here: [bit.ly/ORIjzC]


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janlgordon's comment, August 20, 2012 3:02 PM
Thanks Marty for sharing this!
Martin (Marty) Smith's comment, August 20, 2012 3:07 PM
Like your analysis (as usual) especially your note about G+. Keep hearing G+ is a ghost town and keep not caring since they are the keepers of the tablets and so deserve respect if only on the promise. I also agree with your take on LI. Lots of conversions live in there if you know how to bake them out. BTW, we looked hard at HubSpot and ended up using Marketo. Could argue they do different things (HubSpot good at filling the funnel and Marketo better at lead nurturing and end stage conversion). Wish we could afford both as I suspect each has a contribution to make to inbound marketing.
Thanks for your usual crystal clear insights.
Marty
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The Power of a First Impression [Infographic]

The Power of a First Impression [Infographic] | Social Mind | Scoop.it

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Research Says It: Traditional Marketing Is Dead

Research Says It: Traditional Marketing Is Dead | Social Mind | Scoop.it

Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.

 

Traditionally advertising, PR and marketing as you know them, are working less and less.

 

From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.


Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.


First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."

 

But if it is true that traditional marketing is dead, what will replace it?

 

"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.


Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."

 

The solution pivots around four key points:

 

1. Restore community marketing.

2. Find your customer influencers.


3. Help them build social capital.


4. Get your customer advocates involved in the solution you provide.

 

And you can read more what are the key characterizing trait of this new model by reading the full article.

 

 

Good article. Recommended. 8/10

 

Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html

 

(Image credit: Shutterstock)


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prologicwebsolutions.com
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What is Analytics?

We asked several higher ed professionals what analytics means to them.

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5 Ways to Build a Pinterest Following With Facebook

5 Ways to Build a Pinterest Following With Facebook | Social Mind | Scoop.it
Pinterest Marketing: How businesses can promote Pinterest on their Facebook fan page.

 

Did you know that you can integrate your Facebook and Pinterest marketing? Yes, there’s a way to get Facebook fans to create exposure for you on Pinterest.

 

Here are five ways to use Facebook to build your Pinterest following:

 

#1: Get a Pinterest Tab for Your Facebook Fan Page

#2: Post Pinterest Links as Updates on Your Facebook Page

#3: Promote Specific Boards on Your Facebook Page

#4: How to Promote a Particular Pin

#5: Promote Your Pinterest Contests on Facebook

 

By Melanie Duncan

 

Full article: http://www.socialmediaexaminer.com/build-a-pinterest-following-with-facebook/

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Branding With Infographics: How To Build A Visual Language For Your Company

Branding With Infographics: How To Build A Visual Language For Your Company | Social Mind | Scoop.it
We have entered an age where visual communication is essential for any company. The need to tell complex stories quickly, effectively, and in a way that engages people is not just prevalent, it is universal.

Brands that learn and utilize visual communication as a tool to distribute their message and inspire audiences will run circles around those who struggle to find their voice in the medium.

Infographics also present an incredible opportunity to strengthen your existing branding efforts by developing a unique graphic style to be implemented throughout the company.


How do you get started in building a visual language?

Ross Crooks presents five key considerations to ensure your approach is holistic and successful:

Identify Applications

These could include printed pieces, static interactive Infographics on the web, apps on a mobile device, motion graphics, animations, or video.

Identify the Tools Being Used

The style guide should be built so that the software with the least capability is still able to adhere to the style developed.

Map Your Needs

 If you need to visualize geographic data, create standardized map templates for various regions, which can be used throughout the organization.

Develop Specifications

Look at the areas necessary to define in the style guide.  For Example:

a. Dimensions

b. Typography

c. Iconography or illustration style

d. Interactive elements

e. Stylistic elements such as color, patterns, line width, etc.

Distribution and Teaching

Ensure that there is a formal education process upon the completion of new guidelines. 

 

Ideally, once empowered with guidelines and tools, employees will be more likely to opt for visual communication methods to get their message out.

By Ross Crooks. http://bit.ly/PlAWev

Source. http://bit.ly/OpbNzU


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New Free Tool That Shows Fans Reached On Facebook Page Posts

New Free Tool That Shows Fans Reached On Facebook Page Posts | Social Mind | Scoop.it

Excerpted from review article on TechCrunch:

 

"Pagelever, a popular Facebook analytics company, released a new, free tool called Minilytics today. The company claims it is the first tool that lets users measure how many fans see their posts on Facebook pages.

 

Two weeks ago Facebook released a new metric in the API that counts fan’s post-views.

Once the new metric was released, Pagelever co-founder Jeff Widman and his team built the free tool measuring how many fans see a Facebook post, as well as answering other questions for users, like when are the best times to post, best types of posts and “who are my fans.”

 

Widman says the tool lets users see which page views are from fans who have already “liked” the page, rather than combining fan views with those that come from viewers who land on the page but aren’t fans.

 

He notes that this data is particularly important for pages that are growing quickly or that have large numbers of targeted ads..."

 

Read full article here:

http://techcrunch.com/2012/08/24/pagelever-releases-minilytics-a-free-tool-that-shows-fans-reached-on-facebook-page-posts/

 

Read more and try out it here:
http://minilytics.pagelever.com


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Four Free Good Keyword Research Tools

Four Free Good Keyword Research Tools | Social Mind | Scoop.it

Robin Good: If you are looking for some good free keyword research tools you can find information and direct access to the best four ones in this illustrated article. 

 

Informative. Useful. 8/10

 

Full article: http://www.seo-northern-ireland.co.uk/keyword-research/best-cheap-free-keyword-research-tools-2012/

 

 


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Social Network Demographics In 2012

Social Network Demographics In 2012 | Social Mind | Scoop.it
Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless.

Pingdom shows here the age and gender distribution on 24 of today’s most popular social networks and online communities.

 

Social media is most definitely not just for the young:

55% of Twitter users are 35 or older. 63% of Pinterest users are 35 or older. 65% of Facebook users are 35 or older. 79% of LinkedIn users are 35 or older.

 

Some sites have a considerable bias toward younger users:

58% of Reddit users are under 35. 60% of Github users are under 35. 63% of Hi5 users are under 35. 69% of Hacker News users are under 35. 69% of deviantART users are under 35. 83% of Orkut users are under 35.

 

Average user age per site

Based on the sites in this survey, the estimated age of the average social media user is just under 37 years old. Here are some other observations:

The oldest users. LinkedIn has the oldest user base, with the average user being 44.2 years old. The average Facebook user is 40.5 years old. The average Twitter user is 37.3 years old. The age trend for Facebook and Twitter.  Twitter’s user base is getting younger, while Facebook’s is getting older.

 

What about gender?

Based on the United States demographics data (from Ad Planner) there is a clear gender imbalance on many of these sites. Some are much more male dominated, and vice versa. However, when you look at all the data together, it becomes clear that women rule social media. More than two thirds of the sites in this survey have more female than male users.

 

Other observations:

17 out of 24 sites (71%) have more female than male users. The average gender distribution is 48.75% male, 51.25% female. Most male-dominated site? Slashdot (87% males) is the standout, followed by Hacker News (77% males) and Stack Overflow (76% males). In general, the more tech-focused sites in this survey have more male users than female. Most female-dominated site? Pinterest (79% females) is in a league of its own, followed by Goodreads (70% females) and Blogger (66% females). Facebook and Twitter have the same gender distribution: 40% male, 60% female.

As you can see, the only sites in this survey with more male than female users are Quora, Reddit, Orkut, Github, Stack Overflow, Hacker News and Slashdot.

Takeaway:  There’s a place for everyone in today’s social media landscape. These sites have users that span the entire age spectrum, and there really are no limits to what you can achieve online, regardless of age or gender.

 

A note on the source data: All the demographics data in this survey is for the United States, but the patterns shown here should translate roughly to other countries as well. That said, there are regional differences, so keep that in mind if you’re applying this to other parts of the world.

 

By Pingdom. http://bit.ly/SyLoDW

Ad Planner. http://bit.ly/PHQxqk

Source. http://bit.ly/PDK965


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Content Curation Strategy for B2B marketers

Content Curation Strategy for B2B marketers | Social Mind | Scoop.it

"Content curation has become, arguably, one of the most popular activities on the social web. Whether you’re sharing your favorite web links, playlists, videos or collections of images, users and tools have conspired to create a human-driven source of collecting and categorizing that is making the web more relevant. How better to find new music than to visit the collection of a friend or “netizen” who has similar tastes?


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Szabolcs Kósa's comment, August 22, 2012 4:26 PM
Absolutely agree. Scoop it is the best content curation tool out there with many yet untapped potentials. I hope the service goes really big!
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B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | Social Mind | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.

 

Understanding each social network and what your business can gain from each one is essential.

 

It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.

 

**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

 

**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.

 

In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


See infographic here: [http://bit.ly/Q0L15N]


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Social Profiles Can Help You Land Or Lose A Job

Social Profiles Can Help You Land Or Lose A Job | Social Mind | Scoop.it

Are you searching for a job? Mindful of what you post on Twitter and Facebook? Social media posts can help you land or lose a potential job.


Many companies check social media profiles before hiring you – and do you know what they’re looking for?


So if you want to boost your chances of landing that job, ensure your social profiles are in good standing [professionally].


Today, 92 percent of companies use LinkedIn, Facebook and/or Twitter for recruiting, which makes social networking essential when job hunting. Here’s what you need to know about creating a positive impression to help get you hired.


By JobVite

Source. http://bit.ly/PWTpmJ


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Best Tools To Measure And Improve Your Social Influence… And Klout

Best Tools To Measure And Improve Your Social Influence… And Klout | Social Mind | Scoop.it

The creation and quick spread of online social media have modified that meaning, or, maybe, there's a totally new definition under the nomenclature online social influence. Are we trying to persuade via social media?

M easure its influence on social networks is not easy.

Klout is now the market leader despite his detractors who qualify Klout social gaming around the influence, rather than a true reference tool.

OSI [Online/Digital Social Influence] is a matter of prestige more than persuasion.

Once you have reached the desired level, you will influence the online actions of others. It’s the “ability to inspire action”.

Andrew Grill, Kred CEO considers more important what happens after we get to that level.

He gives some tips to boost your online influence via social media:

Firstly, find out where you are an influencer [which area of expertise] and then focus on that area. Social media, for example, is too wide. Define and contact your advocates, those followers that you [or your brand] influence the most and use them to get more awareness. Develop an Influence Action Plan

 

What follows are the steps to develop a successful action plan according to Brian Solis :

Track performances against current benchmarks that capture existing sentiments, behaviours and awareness. Define who your target audience is. Develop the strategy. You’ll have to take into account both your community and all your community’s followers. Find out what does matter to them and use that info in your daily content. Determine who are your most influential followers and use them in order to improve your social media outreach. Launch the outreach campaign, remembering that key influencers’ behaviours are totally unexpected. That is the reason the next step is crucial. Measure constantly. Monitor all that you do every day and modify the strategy when needed.

8 alternatives to Klout

Klout is the most used tool… And also the most criticized. It’s very common that we all want to get the highest level, and nobody wants to see the score going down, especially when we think it should be going up.

It is a very social tool. You can socialise with your contacts and there’s also the possibility to share your score on social networks. You are also allowed to know what Klout style are your contacts, know who are your influencers and the ones you influence the most.

However, the algorithm they use to calculate the rate is totally unknown.

There’s no transparency and  is mainly focused on two social networks; Twitter and most of all, Facebook.

Social With It shows you other 8 similar tools - TwitterGrader, TweetLevel, TweetReach, PROskore, Kred, PerrIndex, and Twitalyser Traakr - visually comparing the principal data amongst them. All OSI tools are organized according to three concepts: reach, relevance and resonance [triple R]

 

Do you want to know some other details on these and other tools?

Check this amazing study by Brian Solis and Altimeter.

 

By Gema Molina Garcia. http://bit.ly/NRQKqQ

Source. http://bit.ly/NRQY1t


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Learning and Knowledge Analytics - Analyzing what can be connected

Learning and Knowledge Analytics - Analyzing what can be connected | Social Mind | Scoop.it

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Without A Strategy, There Is No ROI

Without A Strategy, There Is No ROI | Social Mind | Scoop.it

The bottom line – when you create channels and get to strategy later, your site is more likely to fail.

"By giving yourself no real direction or the accountability of a strategy, your channel has a high probability of dying a very public death, joined possibly by a hallow Twitter egg, months or years of inactivity, and, oh yeah, the company name."

 

Social media channels cannot be started as tests. Even though there is a low barrier of entry to create these channels, they are still living, breathing examples of your company and its reputation. 

Clear objectives and measureable goals must be outlined from the onset.

 

Without a strategy, there can be no ROI.  

Hence, the return must be defined through objectives and ultimately development of strategy.

 

Looking at the following 5W’s + How…

 

Who: Identify and target the people you are trying to reach

What: Learn what are they saying and what is important to them.

When: Determine how often are they engaging and when to engage in real-time and at the right time.

Where: Discover the networks, communities, and technologies that facilitate conversations as you design a “build and/or join” approach.

Why: Define why we should engage, why customers will value our engagement, and why this makes business sense for us based on our objectives and goals.

How: Develop a strategy that communicates how you will add value to the community, the bottom line, and the technologies and channels that will enable engagement and desired outcomes.

 

By Danna Vetter. http://bit.ly/Nr1ikl

Source. http://bit.ly/TGkD09


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maxOz's comment, August 16, 2012 8:24 PM
Thank You Alessio for Sharing x
maxOz's comment, August 17, 2012 7:22 AM
Mertens Thanks For Sharing, Michele
maxOz's comment, August 22, 2012 4:18 AM
Sacha Thank You For Sharing Cheers Michele
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What Type of Social Media Personality Are You?

What Type of Social Media Personality Are You? | Social Mind | Scoop.it
The Myers-Briggs Indicator tests psychological traits per individual. Turns out, your specific indicators inform how you use social media.


In 1921, psychologist Carl Jung changed the fundamentals of his field. By distributing a psychometric test called the Myers-Briggs Type Indicator to patients, Jung claimed he could accurately boil down the psychological types of humans into 16 major categories.


This Infographic is based on data by CPP, publishers of the Myers-Briggs personality assessment, details the qualifiers for each of the test’s characteristics, but furthermore, predicts the psychological types most likely to participate on specific social networks. More extroverts reported using Facebook than introverts, for instance. And people with inclinations toward Feeling spend more time browsing and interacting with people on Facebook, rather than those who tend toward Thinking.


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Rescooped by Katia Frolova from "Social Media"
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