Excerpt from article on Social Media Examiner: "Your Facebook profile and Facebook business page can work together today.
On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding. But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.
There are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers.
Here are 10 ways to leverage your personal Facebook profile for business. #1: Allow Follows to Your Personal Profile; #2: Celebrate Moments; #3: Catch People Doing Something Right; #4: Use Graph Search to Reach Influencers; #5: Tell Your Story; #6: Tag Your Company Photos; #7: Leave Facebook Voice Messages; #8: Give a Facebook Gift; #9: Find More Intel on the People You Want to Work With; #10: Set Up Facebook Lists;
Start thinking beyond the status update and take advantage of the enormous opportunities to leverage your personal profile for business to build stronger relationships with your professional contacts..."
You tube is one of the most successful search engine which gets innumerous traffic. It is probably the best platform to promote your blog and get increased traffic on web. It is also a best podium for those who want to earn money by monetizing their videos. But before uploading your video it is important to understand the basic requirements for creating and placing it successfully. This guide will educate you about the 6 things you should have before recording videos for you tube.
Earlier this week, Gartner Research released a study with the headline “Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.”
Despite the 80% failure rate in 2014, in 2015 Gartner believes “40% of Global 1000 corporations will use gamification as the primary mechanism to transform primary business operations. By 2016, gamification will be an essential element for brands and retailers to drive customer marketing and loyalty. By 2017 50% of Global 1000 will use gamification and learning for recruitment processes. A gamification program will be a key organizational enabler for 75% of enterprise-oriented dev ops initiatives, up from less than 1% today.”
Facebook Global Brand Pages is a new structure for brand pages that allow global brands to maintain a single fan page with localized experiences for users in different countries. This is one of the biggest innovations to brand pages since timeline. Brands can now have the ability to communicate with customers all over the world.
global pages have a unified Like and People Talking About this count, but the language, profile image, cover photo, posts and tabs can differ by region. Users who visit a global page are automatically directed to the version specific to their region, but they can access any regional or global page through a drop-down menu. The global pages structure will include localized pages for specific markets and a default page for all other markets.
‘Likehunting’ is now a common derogatory term within the sphere of social media marketing.
However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. The recent cry-out following the changes in Facebook’s Edgerank algorithmhas helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time.
In social media there is only one rule: there is no rule. So of course, I could tell you that you should be on all networks. However, who has the time to run 78 different social networks? So you have to make a choice.
Alright, so maybe this isn't the kind of guide that will change your life, but power Google+ users should definitely know there are a few tips and tricks that can help add some character to your posts.
While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. If you haven’t seen them yet, you’ll probably see them soon. It takes a while for a new feature to be rolled out to almost 1.5 billion users. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood.
In the example below, we check out the Facebook Page of our favorite hotel in Las Vegas, The Cosmopolitan.
Twitter has made its largest acquisition to date with the purchase of MoPub, a mobile advertising company, bolstering its ad sales platform as it prepares to go public in coming months, the FT reports.
Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential.
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.We’ve spent the past few years as marketers wrapping our brains around the changing landscape.
In 2013, watch for content marketers to focus on context—targeting their message to the right person, at the right time, in the right space. Marketers will need to learn how to place the most appropriate non-intrusive messages right where consumers are best positioned to respond. If you do it right, you’ll engage your audience, they’ll share your content with their networks, and that will create more valuable context. It’s a win/win, for both marketers and consumers.
Last week, I had the pleasure of facilitating a round table of executives in the Boston area who are responsible for leading the digital agenda at their companies.
One of the hottest topics we covered was how mobile is blurring the boundary between a product experience itself and the marketing, sales and service around it.
For many products, digital channels have been thought of as exactly that -- channels for reaching a customer and helping them along their decision journey. But mobile is now creating a blend of product and experience that supersedes the idea of channel delivery.
Social media measurement is quite immature, just as Web analytics was back in the mid-1990s. It will evolve quickly as marketers attempt different approaches and hold enterprise measurement firms accountable to help make sense of all the activity data generated by social media interactions. In turn, social media can seem very challenging, and at times even impossible, to measure with regard to its effects.