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Infographic: A CEO’s Guide To Pinterest

Infographic: A CEO’s Guide To Pinterest | Social Mind | Scoop.it

The use of social media in the business world is growing. So what’s the next site companies should integrate into their social media strategy? Try Pinterest. Why? Because it’s quickly becoming one of the main sites visited for information and is increasingly driving more traffic. Curious about Pinterest’s growth, CEO.com gathered info about its rise in comparison to other social sites.

 

Source: http://www.ceo.com/marketing/infographic-a-ceos-guide-to-pinterest/#ceoid=edce262

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Social Mind
Social Media Tips, Tools and Resources
Curated by Katia Frolova
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What Happens In An Internet Minute?

What Happens In An Internet Minute? | Social Mind | Scoop.it
Infographic: future growth of networked devices
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10 Ways to Use Your Personal Facebook Profile for Business

10 Ways to Use Your Personal Facebook Profile for Business | Social Mind | Scoop.it

Excerpt from article on Social Media Examiner:
"Your Facebook profile and Facebook business page can work together today.

On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding.
But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.

There are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers.

Here are 10 ways to leverage your personal Facebook profile for business.
#1: Allow Follows to Your Personal Profile;
#2: Celebrate Moments;
#3: Catch People Doing Something Right;
#4: Use Graph Search to Reach Influencers;
#5: Tell Your Story;
#6: Tag Your Company Photos;
#7: Leave Facebook Voice Messages;
#8: Give a Facebook Gift;
#9: Find More Intel on the People You Want to Work With;
#10: Set Up Facebook Lists;

Start thinking beyond the status update and take advantage of the enormous opportunities to leverage your personal profile for business to build stronger relationships with your professional contacts..."

Each tip is analyzed with detailed information. Read full original article here:
http://www.socialmediaexaminer.com/personal-facebook-profile-for-business

 


Via Giuseppe Mauriello
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santina kerslake's curator insight, October 23, 2013 10:06 AM

More things to post!

Marc Kneepkens's curator insight, November 23, 2013 2:35 PM

Good tips, so much more to learn and find.

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How SEO Tactics Have Changed And What You Should Be Doing

How SEO Tactics Have Changed And What You Should Be Doing | Social Mind | Scoop.it

SEO has changed a lot over the years to be a lot better not for computers, but for people.

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6 Things You Should Have Before Recording Videos For YouTube

6 Things You Should Have Before Recording Videos For YouTube | Social Mind | Scoop.it
You tube is one of the most successful search engine which gets innumerous traffic. It is probably the best platform to promote your blog and get increased traffic on web. It is also a best podium for those who want to earn money by monetizing their videos. But before uploading your video it is important to understand the basic requirements for creating and placing it successfully. This guide will educate you about the 6 things you should have before recording videos for you tube.

Via Brian Yanish - MarketingHits.com
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Social Media Design Blueprint - Infographic

Social Media Design Blueprint - Infographic | Social Mind | Scoop.it
Like all new technology, social media changes fast. Very fast. Just trying to keep your head around all of the different platforms, how to approach them a
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The Conversation Prism

The Conversation Prism | Social Mind | Scoop.it
Katia Frolova's insight:

Social Media in a nutshell. A great infographic by Brian Solis and JESS3.

 

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Gamification Actually Shows No Signs of Slowing Down

Gamification Actually Shows No Signs of Slowing Down | Social Mind | Scoop.it

Earlier this week, Gartner Research released a study with the headline “Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.”

 

Despite the 80% failure rate in 2014, in 2015 Gartner believes “40% of Global 1000 corporations will use gamification as the primary mechanism to transform primary business operations. By 2016, gamification will be an essential element for brands and retailers to drive customer marketing and loyalty. By 2017 50% of Global 1000 will use gamification and learning for recruitment processes. A gamification program will be a key organizational enabler for 75% of enterprise-oriented dev ops initiatives, up from less than 1% today.”


By Adam Chapman

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Facebook Adds New Global Brand Pages

Facebook Adds New Global Brand Pages | Social Mind | Scoop.it

Facebook Global Brand Pages is a new structure for brand pages that allow global brands to maintain a single fan page with localized experiences for users in different countries. This is one of the biggest innovations to brand pages since timeline. Brands can now have the ability to communicate with customers all over the world.

 

global pages have a unified Like and People Talking About this count, but the language, profile image, cover photo, posts and tabs can differ by region. Users who visit a global page are automatically directed to the version specific to their region, but they can access any regional or global page through a drop-down menu. The global pages structure will include localized pages for specific markets and a default page for all other markets.

 

More on: http://www.capturetheconversation.com/read/facebook-adds-new-global-brand-pages

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5 Things Turning New Facebook Fans Away

5 Things Turning New Facebook Fans Away | Social Mind | Scoop.it
You potential Facebook fans are looking for a great presence on your page. If you're doing anything on this list, they're likely turning away from you.

 

1) Too Many Posts

2) Not Enough Posts

3) Irrelevant Content

4) Not Replying to Questions

5) Scheduling Posts

 

More details: http://savvysexysocial.com/2012/11/09/facebook-fans-turning-away/

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How to Convert Facebook Fans into ‘Superfans’

How to Convert Facebook Fans into ‘Superfans’ | Social Mind | Scoop.it
‘Likehunting’ is now a common derogatory term within the sphere of social media marketing.

 

However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. The recent cry-out following the changes in Facebook’s Edgerank algorithmhas helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time.

 

By Mai Bruun Poulsen

 

Read the full article: http://www.mindjumpers.com/blog/2012/11/facebook-superfans/

 

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What social media should your business use?

What social media should your business use? | Social Mind | Scoop.it

In social media there is only one rule: there is no rule. So of course, I could tell you that you should be on all networks. However, who has the time to run 78 different social networks? So you have to make a choice.

 

So which network do you choose?

 

By Antoine Grebert

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Facebook Tests 5-Star Ratings: How Your Brand Page Could Be Affected

Facebook Tests 5-Star Ratings: How Your Brand Page Could Be Affected | Social Mind | Scoop.it
Have you seen Facebook's latest test? Here's how it could affect your brand page if it's actually rolled out to all users.

Via zackrizmanic
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4 Tips to Help Format Text on Google+ [Infographic]

4 Tips to Help Format Text on Google+ [Infographic] | Social Mind | Scoop.it
Alright, so maybe this isn't the kind of guide that will change your life, but power Google+ users should definitely know there are a few tips and tricks that can help add some character to your posts.
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Facebook Rolls Out Reviews For Places - Business 2 Community

Facebook Rolls Out Reviews For Places - Business 2 Community | Social Mind | Scoop.it

While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. If you haven’t seen them yet, you’ll probably see them soon. It takes a while for a new feature to be rolled out to almost 1.5 billion users. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood.

In the example below, we check out the Facebook Page of our favorite hotel in Las Vegas, The Cosmopolitan.




Via Mau, John van den Brink
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Google like a boss.

Google like a boss. | Social Mind | Scoop.it
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Twitter makes its largest acquisition

Twitter makes its largest acquisition | Social Mind | Scoop.it
Twitter has made its largest acquisition to date with the purchase of MoPub, a mobile advertising company, bolstering its ad sales platform as it prepares to go public in coming months, the FT reports.
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Creating Good Posts on Social Media | Social Media Today

Creating Good Posts on Social Media | Social Media Today | Social Mind | Scoop.it
Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential.
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The Psychology of Color in Marketing and Branding | Help Scout

The Psychology of Color in Marketing and Branding | Help Scout | Social Mind | Scoop.it
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
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2013: Adding Context to Content

2013: Adding Context to Content | Social Mind | Scoop.it
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.We’ve spent the past few years as marketers wrapping our brains around the changing landscape.

 

In 2013, watch for content marketers to focus on context—targeting their message to the right person, at the right time, in the right space. Marketers will need to learn how to place the most appropriate non-intrusive messages right where consumers are best positioned to respond. If you do it right, you’ll engage your audience, they’ll share your content with their networks, and that will create more valuable context. It’s a win/win, for both marketers and consumers.

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A Field Guide to the Wonderful World of Clients

A Field Guide to the Wonderful World of Clients | Social Mind | Scoop.it
If your company has ever worked with a tough client, you know what a nightmare it can be.Too often, clients have unrealistic expectations or offer zero insight as to what they want.

Via John van den Brink
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Alessio Manca's comment, December 8, 2012 4:20 AM
Fantastic!
Nikola Pohlupkov's comment, December 8, 2012 4:28 AM
a good one ;) right?
Alessio Manca's comment, December 8, 2012 4:57 AM
Indeed Nikola, TYVM!
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Who is your Chief Engagement Officer?

Who is your Chief Engagement Officer? | Social Mind | Scoop.it
Last week, I had the pleasure of facilitating a round table of executives in the Boston area who are responsible for leading the digital agenda at their companies.

 

One of the hottest topics we covered was how mobile is blurring the boundary between a product experience itself and the marketing, sales and service around it.

 

For many products, digital channels have been thought of as exactly that -- channels for reaching a customer and helping them along their decision journey. But mobile is now creating a blend of product and experience that supersedes the idea of channel delivery.

 

Read more: http://www.linkedin.com/today/post/article/20121109044008-1816165-who-is-your-chief-engagement-officer

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If you’re looking for more traffic, STOP!

If you’re looking for more traffic, STOP! | Social Mind | Scoop.it
How can I get more traffic?” is one of the MAIN questions people ask me day in and day out. Looking for “traffic” is a HUGE mistake. Why?

 

 

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TOP 6 Social Media Measurement Tools

TOP 6 Social Media Measurement Tools | Social Mind | Scoop.it
Social media measurement is quite immature, just as Web analytics was back in the mid-1990s. It will evolve quickly as marketers attempt different approaches and hold enterprise measurement firms accountable to help make sense of all the activity data generated by social media interactions. In turn, social media can seem very challenging, and at times even impossible, to measure with regard to its effects.
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