Despite its popularity, we haven’t seen many advertising campaigns done on Pinterest over the last few months. There’s been a few examples, but in recent times, this has died down considerably, which is a shame considering that the site is still as popular as ever.
However, we were pleasantly surprised to see this campaign for Japanese clothing brand UNIQLO which used the site in a simple yet effective manner. Created by New York advertising agency Firstborn, the Dry Mesh campaign pins long images together to create a seamless ad on the site and encompassing the entire screen.
Via John van den Brink